True Fitness appointed David Trulaske as chief of sales and marketing for True and Octane, which includes strategic direction for direct and international distribution.
The company also appointed Marshall Hansen as senior distribution manager for the Eastern region and John Talley as senior distribution manager for the Western region. Each is responsible for managing distribution, retail and commercial, and directing and facilitating dealer needs through their teams. Both are responsible for communicating promotions, pricing, programs, product and sales training, and problem resolution.
Dean Bowrosen was hired as sales director, responsible for managing both its international sales team and direct sales team and executing the company’s strategic sales plan and operations. He will also advise the distribution managers.
