Troy Barbell and Fitness, the maker of free weight and fitness accessories, appointed Robert Quast as its new VP of sales and marketing.

Quast was most recently VP, EME at Power Plate, and spent 18 years at Life Fitness.

Louis Lien, president and owner of Troy, commented, “We take pride in hiring the best and brightest employees. We respect and value each individual and how they play on the team as a whole. Robert’s approach to business is a perfect fit for us and he brings with him such a wealth of industry knowledge and expertise.”

Quast’s experience across key areas such as sales, product development, marketing, business development, and education make him a key hire for Troy as they look to expand globally.

Quast said, “I’m excited about the new challenge presented at Troy. They’re a business with great heritage and respected product. There’s a huge opportunity to connect with customers and partners in a new way and tell their story. I’m looking forward to meeting the extended Troy ‘family’ and to growing new partners and connections overseas.”

The company’s line-up is comprised of three brands – Troy (premium, quality, customizable free weights), VTX (specialty & functional fitness) and USA (home fitness products).