Tri-Marketing Group Joined the Horny Toad national sales rep team in the South-Midwest region. As new sales faces for the brand in Texas, Oklahoma, Arkansas and Louisiana, the five-person group will put all their talents to work.

“There’s huge opportunity in this territory, but the challenge is the size of it. The difference will be made through face-to-face relationships, and that’s one of the primary reasons we selected this group and their five-person team,” said John Bales, Horny Toad director of sales. “Plus, they really liked my pants.”

“We’ve been looking at the line for the last three years or so, and admiring it. It seemed like finally all the suns and moons finally lined up,” said Tim Goodwin of the Tri-Marketing Group. “But just so you know, I’ll be on the foosball side at the sales meeting … the ping pong, that’s a little scary.”

The Tri-Marketing Group's current product lines include: Yakima, Mountainsmith, Sugoi International, Bugaboos Eyewear, Bell/Giro Ski and Bike Helmets.