Trevco announced its acquisition of Los Angeles-based women’s fashion brand, Sub Urban Riot. The terms of the agreement were not disclosed.
“The women’s fashion space has been long underserved in the print on demand market, especially across entertainment, music, pop culture, and sports. The best way to connect with women’s fashion is by combining great product, style and a brand story. Sub Urban Riot’s message coupled with Trevco’s POD capabilities and strong market presence allows us to reach customers at a competitive price and endless selection,” said Trevor George, CEO, Trevco, “Sub Urban Riot lives at the intersection of social commerce and fandom, an important part of licensing now and in the future.”
Celebrities including Beyonce, Rihanna, Kate Hudson, Camilla Cabello, Cindy Crawford, Jennifer Garner, Selena Gomez, have been photographed wearing Sub Urban Riot merchandise.
“We’re excited to leverage Trevco’s extensive list of licensed properties across entertainment, music, pop culture, sports & collegiate to our growing base of customers and trading partners,” said Jason Reed, co-founder, Sub Urban Riot.
“This is an opportunity to connect the right brands to an underserved customer by combining the Suburban Riot brand with Trevco’s licensing, print-on-demand infrastructure and technology,” said Nate Koach, co-founder, Sub Urban Riot.
Founded in 1990, Trevco is a vertically integrated print-on-demand technology company in the licensed consumer products industry.
Photo courtesy Sub Urban Riot