Tretorn, the Swedish lifestyle brand, launched a social influencer campaigScreen Shot 2016-08-08 at 10.40.41 AMn campaign,#Tretorn125.

The campaign features “brand ambassadors as they travel 125 miles to their favorite destination, as they showcase their everyday life outside – in cities and in nature and their Tretorn style.”

The overall marketing program will include print and digital advertising and celebrates the brand’s 125th anniversary.  The week of August 22, #Tretorn125 will kick off a season-long activation of celebrity and influencer seeding of key styles.

Tretorn also launched an all-new footwear collection of sneakers and boots for fall 2016.

Tretorn is manufactured by Marc Fisher Footwear, which also makes Kendall + Kylie, Ivanka Trump, Guess, Tommy Hilfiger and Sigerson Morrison, along with the namesake brands – Marc Fisher and Marc Fisher LTD. Tretorn is a trademark owned by ABG-Tretorn, LLC.

Photo courtesy Tretorn