Trek Bicycle announces the hiring of industry veteran Zapata “Zap” Espinoza, as Trek Bicycles Brand Manager. Espinoza, who most recently was Executive Editor at Mountain Bike Magazine for the past ten years said, “I am elated about the opportunity to learn the other side of the cycling business.”
“As an editor for almost two decades, Ive witnessed Treks ascendancy from a start-up to one of the worlds most recognized brands. I am really impressed how they are dedicated to cyclists of every stripe, from the Tour de France to everyday commuters across the globe,” he said.
Espinozas role as Brand Manager will include everything from overseeing web site functions and consumer catalog creation, to coordinating outside media relations.
Treks Marketing Director Dick Moran said of the hiring of Espinoza, “Zap has always impressed us with his vision of cycling, both on the technical side of the sport and the lifestyle. We are excited to have him joining our team.”
