Tread & Butter announced Mountain Exposure as its exclusive Canadian distributor.
Designed in Bend, OR and manufactured in Portugal, Tread & Butter performance cork insoles are designed for running, hiking, skiing, and cycling.
Mountain Exposure manages sales and retail brands for outdoor and cycling brands in Canada. Calgary-based Mountain Exposure has the infrastructure of a full-stack fulfillment center, including warehouse space, technology and personnel to service wholesale and direct-to-consumer orders for the Canadian market.
“Mountain Exposure sees the future,” said Tread & Butter CEO Matt Hughes. “They have their finger on the pulse on the Canadian market, and they know they can offer their retail partners huge upside with a turnkey brand like Tread & Butter.”
“The team at Mountain Exposure is excited to help launch Tread & Butter in Canada,” said Mountain Exposure founder Louis-Julien Roy. “Tread & Butter’s commitment to quality and sustainability aligns with Mountain Exposure’s values.”
“It’s been a long time since someone came along and put a dent in the insole market,” added Hughes. “Canadian retailers will be a catalyst for Tread & Butter to innovate and breathe new life into the insole category.”
Photo courtesy Tread & Butter
