TravisMathew, the golf apparel brand owned by Callaway Golf, announced the redesign and renovation of its flagship storefront at Fashion Island in Newport Beach, CA, is complete.
The store now offers customers a more comprehensive selection of the brand’s lifestyle, activewear, outerwear apparel, and footwear, including the recently announced TravisMathew women’s collection.
The store opened on Fashion Island in 2014, marking the brand’s first storefront. Since then, TravisMathew has opened 30 domestic stores, including eight in California.
“Fashion Island was our first retail location and, since inception, we have had such a strong presence with the local community and visitors of the outdoor dining and shopping experience. The location truly matches our brand values that are premium and aspirational yet approachable and fun,” said Ryan Ellis, CEO, TravisMathew. “Our goal with redesigning this location is to provide our customers with a reimagined, elevated shopping experience and a dedicated space for our new women’s line. In addition to new product offerings, we have created an entertainment space for all.”
A grand re-opening event will be held on June 25.
