TravisMathew, the manufacturer of lifestyle and performance apparel, hired Matt Freeland and Matt Cox as general manager, EMEA and strategic key account manager EMEA, respectively, headquartered in its newly-created European office.
Freeland, a veteran of the sports lifestyle industry, who has held the position since October, is responsible for the brand’s growth, its culture and the overall business development within Europe.
Cox’s role includes assessing and creating the business plan for the EMEA region while spreading brand awareness at a customer and consumer level. He comes to the position from Adidas Golf
Bryon Pattullo, vice president, sales, TravisMathew, said, “We could not be more excited to see this plan come to fruition. Stewart Clare has done an incredible job over the past four years building an exceptional base that we can now launch off from. We pride ourselves on building our brand around incredible people. The addition of Matt Freeland and Matt Cox is very exciting for exactly that reason. Through their interview process, as well as their first few weeks on the job, they have quickly shown they are excellent cultural fits. A lot of exciting times ahead for TravisMathew as we build out our dedicated UK-based EMEA team.”
Ryan Elis, CEO, TravisMathew, stated, “Our golf business has grown nicely in Europe, headlined by our partnership store located off the 18th green at St Andrew’s Links. We are now ready to expand,
building teams both in the UK and greater Europe, investing in marketing, e-commerce, off-course and lifestyle trends. Matt Freeland has experience in all of these areas with an impeccable track record and fits into our culture perfectly and will drive the business with passion and ownership to build and lead an incredible team.”
