2005 has been a record year for Trails.com. The company has experienced record growth rates with key industry metrics including subscription sales, website traffic and site registrations. As a result the company has increased staff, moved into a new corporate office and accelerated long-term strategic growth plans.
Trails.com has successfully established itself as the premier resource for planning self-guided outdoor and adventure travel events across North America. The subscription-based website provides access to premium content (over 30,000 guidebook trail descriptions covering over 30 activities) along with unique trip-planning resources (seamless print-on-demand USGS topographic maps, GPS tools, real-time weather, consumer reviews). Due to this milestone achievement along with successful marketing, promotions and website technology enhancements, the company has achieved the following growth rates in 2005 (January August):
- Subscription sales ($49.95 per year): Over 317% growth rate
- Website traffic (visitors per month): Over 251% growth rate
- Website registrations: Over 123% growth rate
“This has been a rewarding and exciting year for Trails.com,” said Doug Colbeck, co-founder and CEO of Trails.com. “By achieving this record performance, we are able to re-invest additional revenue in much needed staff hires and a new office. In addition, we are aggressively moving forward with long-term strategic growth plans for the company. We plan to have more announcements over the next 3 to 6 months. “
