Traditions Performance Firearms has hired the Morton & Associates sales representative agency, effective January 1., 2025
“Founded in 1968, Morton & Associates brings over 50 years of experience and a well-established presence in the outdoor market,” the company said in a media release. “Morton and Associates will represent Traditions in the western states to key retailers, distributors, and buyers while also working to expand Traditions business in this part of the country.”
The company said the partnership aligns with Traditions’ mission to offer top-of-the-line products and innovation to hunters and shooting sports enthusiasts while further strengthening its brand.
“We are excited to partner with Morton & Associates,” said Ryan Nicholas, VP of sales, Traditions Performance Firearms. “Their knowledge, experience, and deep connections within the firearms industry will be invaluable in helping us continue to work with our current customers and expand our business.”
He said the independent agency has a proven track record for success in the outdoor industry.
“We are thrilled to become part of Traditions’ team,” said Josh Hughes, principal, Morton & Associates. “Traditions has built a strong reputation for producing reliable, innovation firearms along with a vast product catalog and we are honored to represent this brand. With our dedication, experience, and long standing relationships, we look forward to increasing Tradition’s footprint while continue to provide excellent representation for current customers.”
Image courtesy Traditions Performance Firearms
