Tracksmith announced that Massimo Alpian had joined the company as global director, brand communications. He brings nearly two decades of experience in marketing, communications and sports advocacy to the position.
Alpian has worked on both the brand and agency side of the active outdoor business in global marketing and communications for Keen, Fjallraven, Hoka, and CamelBak. Before joining Tracksmith, he worked for Cannondale as global brand director.
At Tracksmith, Alpian will leads the company’s communication strategy for community initiatives, new product launches and collaborations, and brand activations. He is also responsible of driving strategy and supporting the company’s mission to celebrate, support and contribute to running culture.
“Massimo brings deep industry experience combined with incredible energy, passion and talent for storytelling to Tracksmith,” said brand president Ryan Eckel. “As our brand continues to accelerate through the introduction of footwear, new retail store openings and other expansion initiatives, we are incredibly excited to have Massimo on board to help us maximize the impact of these stories.”
