Tracksmith Apparel, a growing running apparel brand with its hand in vintage track design, began offering a unique challenge to its consumers— Set a PR in Tracksmith and get paid.
The company issued that it will award a $250 “performance bonus” for customers to use as store credit, requiring a race day photo and official distance, PR time, and link to results.
The challenge comes during PR season, when many runners choose to compete for their personal bests.
The company which markets simplistic running designs for men and women closed a $4.1 million Series A funding round from Pentland Group in the end of 2015 and has since been growing a loyal following of core track and road running consumers.
Photo courtesy Tracksmith Apparel
