Tracker Trucks, the maker of skateboard components, has merged with Pure Distribution, which includes Premium Skateboards, Finesse Products, and Orion Trucks. Terms were not disclosed.
“I have been working on this for a while to find the right partner as I was concerned about keeping the essence of Tracker alive,” said Larry Balma, founder of Tracker Trucks. “I believe I have found that in Pure.”
By adding Tracker to its lineup, Pure will be able to use its extended distribution network to realize the full potential of the brand. Throughout the deal, Pure Distribution will oversee the management, sales and production of our High Quality Tracker Trucks. Balma will concentrate on creating the next evolution of skateboard trucks.
By adding Tracker trucks manufacturing arm, Pure Distribution will complete its existing skateboard manufacturing operation. With its factory, state of the art Woodchuck deck lamination, and urethane wheel process, Pure “is poised to be the ultimate global skateboard supplier.”
Max Dufour is CEO and co-founder of Pure distribution, VP marketing sales and founder of Woodchuck Inc. Linda Prettyman will continue to lead Trackers customer service arm. Jimmy Hoffer will continue managing production and quality control at Tracker trucks.
Over the years, Balma has pioneered the following in trucks: Tracker Fultrack, the first wide modern skateboard truck, followed by Haftrack, Midtrack, Extrack, Magnesium, Sixtrack, Racetrack, Ultralite, Fastrack, Vydenite, Graphite, Hawk, Quicktrack, Aggro, Streetrack, B52, Floater, E-Clip, Dart, Axis and also Orion Original, Ultimate Low, and Orion Superior.