Toysrus.com today introduced a new sporting goods e-commerce site, “Sportsrus.com,” which will offer something for the entire family — all in one easy and convenient location. The site will carry over 30,000 items ranging from authentic sporting goods to apparel, games, footwear, fitness equipment, collectibles, and many other categories. Moms and Dads can also find a full line of adult sports equipment with nearly 1,000 top brands to choose from.
A special “Just for Kids” area is designed to help parents quickly find the right equipment for children ages 5 to 12. The site will have easy-to-use shopping features including buying guides with expert tips, sizing charts (by age, height and weight), and customer recommendations and reviews.
Sportsrus.com is a featured merchant in the new Sporting Goods tab on Amazon.com (www.amazon.com), a leading online retailer. Through an alliance with Amazon.com (Nasdaq: AMZN), who will run the Sportsrus.com website, and GSI Commerce, Inc. (Nasdaq: GSIC), who will provide fulfillment and other services, Sportsrus.com will offer a shopping experience with selections of youth sporting goods on the Internet.
“… Whether their children are learning to play sports for the first time or participating in organized youth leagues,” said Ray Arthur, President of Toysrus.com. “Our goal is to become the premier one-stop shopping destination for children's products online.”
