Tough Mudder Inc., an active lifestyle brand and media company, will team up with Amazon, the “Official Online Retailer” for Tough Mudder’s 2017 events season, to launch an online health and personal care resource.
The agreement will include health, training and wellness content produced by Tough Mudder, an Amazon.com/ToughMudder storefront and on-site event presence at Tough Mudder’s North American events in 2017.
The collaborative site will provide customers with training content, workout videos and guides featuring fitness and active lifestyle experts, nutrition information and post-training and recovery content. Three “never before seen” videos will debut on the site for customers, including exclusive content highlighting Tough Mudder’s competitive series and obstacle innovation.
Integrated into the storefront will be a curated collection of products designed to help individuals throughout their physical training, fitness and recovery journey. Products from Tough Mudder’s family of health and wellness partners will be featured, including such brands as Nexcare and Vega.
“Tough Mudder’s training expertise and fitness content is coveted by millions of people within the Tough Mudder community, as well as active lifestyle enthusiasts around the world. We are proud to team up with Amazon to provide engaging, relevant and useful content and products to millions more through this relationship,” said Donna Goldsmith, Tough Mudder Inc. SVP of partnership marketing, international event licensing, corporate sales and merchandising. “Teamwork is a key component to the success of completing a Tough Mudder, and we are thrilled to call Amazon our teammate in providing this helpful one-stop resource that will aide anyone looking to achieve personal goals or overcome challenges.”
Through its relationship with Amazon, Tough Mudder content will also be highlighted across Amazon.com channels, including an exclusive Coachified Mini Series, powered by Amazon. The weekly miniseries will be produced by Tough Mudder and feature its Official Trainer, Kyle “Coach” Railton. The co-branded series will highlight fitness and wellness experts and sponsored products, focusing on training, nutrition and leading a healthy, active lifestyle.
New partners who will unite with Tough Mudder this year include:
- Aflac, the official supplemental insurance provider for Tough Mudder events in North America
- For Goodness Shakes, the official protein drink partner for Tough Mudder events in The United Kingdom
- Lucozade Sport, the official hydration partner for Tough Mudder events in The United Kingdom
- Head & Shoulders, the official hair care partner for Tough Mudder events in The United Kingdom
- Trek, the official nutrition bar partner for Tough Mudder events in The United Kingdom
- L’Oréal Men Expert, the official personal care partner of Tough Mudder events in Germany.
Photo courtesy Tough Mudder
