Torelli Bicycle Company has brought Crystal Talbot on board as national sales manager.

In this new position Talbot will be responsible for working on strategic expansion with the company's regional field representatives, as well as maintaining existing relationships.

She comes to Torelli with extensive experience in the bike Industry, as well as on the saddle racing, touring and training. Spending six years as a buyer, merchandiser and on the sales floor, she brings to Torelli a fresh look at what dealers and customers are looking for. Previous to the bike industry she worked in advertising and will draw from that experience to help Torelli with its visual branding.

“Being a lover of road, track and cyclocross, joining a company with such a rich history in creating product for these disciplines is a perfect fit,” Talbot said. “I look forward to growing the Torelli name as well as providing retailers with great customer service and an easy way to bring great products with a classic appeal into their shop.”