Topgolf Entertainment Group on Wednesday announced a new venue concept featuring an open, single-floor design.
This latest venue format allows Topgolf to “bring a premier entertainment destination to new markets with amenities that create a dynamic energy and feeling of fun throughout the open-plan setting,” the company said.
Launching this spring in Augusta, GA, Topgolf also has plans to open the new venue concept in Chattanooga, TN and Waco, TX.
Featuring Topgolf’s signature games powered by Toptracer Range ball-tracing technology in climate-controlled hitting bays, customers enjoy a variety of entertainment and socialization options both on the tee-line and in the backyard-style outdoor area.
The space will feature yard games, seating areas with fire pits and picnic-style dining tables serving food and beverage items alongside Americana-inspired menu choices. With a 13-foot programmable video wall, VIP party patios, custom localized pop art and wall murals, more than 50 big-screen TVs, and a live music stage, the new venue is designed to offer something for every customer.
“This new venue format provides our guests with the same Topgolf fun but in a new and innovative environment,” said Topgolf Entertainment Group CEO Dolf Berle. “Everything about these open-concept venues has been purposefully designed for energy and entertainment. We are particularly excited to join the legendary golf community of Augusta and share our Toptracer-enabled games so Guests can experience the same ball-tracing technology they see on TV when watching the major golf tournaments they know and love.”
Photo courtesy Topgolf
