Topgolf Callaway Brands Corp. continues its global expansion. The company reported that it has signed a multiyear deal with Golf Saudi Entertainment, LLC, to bring its brand family to Saudi Arabia, which includes Topgolf, Callaway, Travis Mathew, Odyssey, and Ogio.

The following are also part of the agreement:

  • Golf Saudi will build three Topgolf venues by 2028. These will be owned and operated by Golf Saudi, which has the option to open another two venues in the future.
  • Callaway Golf, Odyssey, TravisMathew, and Ogio will become the official equipment and apparel brands for the Saudi men’s, women’s and junior national golf teams and for its elite golf professionals and golf pros working at Golf Saudi facilities.
  • Golf Saudi will be the exclusive distributor of Callaway Golf, Odyssey and Ogio products in Saudi Arabia.
  • Golf Saudi will also become the exclusive distributor of Toptracer technologies, bringing the ball-tracking technologies to the driving ranges to be built across the region.

Ben Sharpe, managing director and president of the EMEA for Callaway Golf and former Topgolf chief franchise officer, said, “We’re excited to enter another market in the Middle East with three venues in Saudi Arabia. We have found a strong partner in Golf Saudi to help us bring our modern golf brands—Topgolf, Toptracer, Callaway Golf, Odyssey, Ogio, and TravisMathew—to the region and help transform Saudi Arabia into an exceptional golfing nation.”

Noah Alireza, CEO of Golf Saudi, said, “Our partnership with Topgolf Callaway Brands marks a pivotal moment for golf in Saudi Arabia. Our golf infrastructure has been rapidly evolving, and this multi-brand deal with Topgolf Callaway Brands will accelerate the game we love across the whole ecosystem. Topgolf has brilliantly tackled the age-old challenge of accessibility, bringing joy and innovation to the game of golf for everyone. We are confident that we’ve found the right long-term partner to leverage the fast-developing sports and golf canvas in Saudi Arabia and to co-innovate to help shape the future of golf in Saudi and beyond.

“This partnership ladders back to Golf Saudi’s role in achieving the goals of Vision 2030. We are driven by improving the lives and opportunities of all Saudis and expats living in the country. Opening Topgolf will not only get thousands of people into playing golf and enjoying the health and wellness benefits that come with that, but it will also bring hundreds of new jobs to young Saudis, which is another part of our ambitions of building a far-reaching and sustainable golf ecosystem in Saudi Arabia,” continued Alireza.

Image courtesy Top Golf Callaway x Golf Saudi