Topgolf Entertainment Group (TEG) announced details of a ten-year partnership with St Andrews Links. Through this strategic partnership, TEG will become the exclusive golf entertainment partner for the “Home of Golf,” with Toptracer as the official range technology of St Andrews Links.
“We are ecstatic to be partnering with St Andrews Links to help create memorable and engaging experiences at the most storied golf venue in the world,” said Artie Starrs, CEO, Topgolf Entertainment Group. “Through our various technology platforms, we’ll be able to welcome millions of people around the world into the ‘Home of Golf’.”
A key element of the strategic partnership is the installation of Toptracer Range technology on-site at St Andrews Links. The ball tracing technology provides golfers with accurate, live shot data that can be used for practice or to compete in challenges and games with friends. Cameras mounted around the facility trace shots struck to produce data including distance, speed, launch angle, and shape that is displayed on a 21-inch monitor in each hitting bay. Also, The Old Course at St Andrews Links is exclusive to Toptracer Range, as the official range technology of St Andrews.
“This is an extremely exciting partnership for St Andrews Links. We have worked closely with Topgolf and the WGT game over the last few years and have been very pleased with the reach that the Old Course has garnered at Toptracer Range properties and in the digital realm via the support of WGT,” said Danny Campbell, commercial director, St Andrews Links. “This is a partnership that we see benefiting St Andrews Links and the Old Course not just on-site but also around the world through the multitude of platforms that Topgolf Entertainment Group can offer. In essence, we want to make the experiences of St Andrews accessible to golf fans around the world.”
Photo courtesy St Andrews Links
