TomTom, founded in Amsterdam in 1991, was built around a mission to make technology so simple it is accessible to everyone.
“We know that music plays an important role when it comes to motivating and improving sports performance, but relying on a smartphone is all too often an uncomfortable experience,” said Corinne Vigreux, managing director at TomTom.
The company has taken a stance, releasing its new TomTom Spark GPS Fitness Watch with integrated music player, making it convenient for fitness buffs to kick up their training via a wrist wearable. The days of strapping a phone to your arm are over. Getting tangled in wires, done. TomTom set out to consolidate every fitness gadget you might need into one, clean watch.
3GB of music storage on the TomTom Spark means users can now leave their smartphone at home while listening to around 500 songs directly from the device. The watch also streams music to a range of Bluetooth headphones and comes preloaded with a thirty-minute mix called “Running Trax,” of motivating, high energy tracks. iTunes and Windows Media playlists can also be downloaded to the Spark, if DJ dance anthems aren’t your jam.
Integrated music player, built-in heart rate monitor, 24/7 activity tracking, multi-sport modes, and GPS in TomTom Spark makes it easier than ever to track progress.
As for its other functions, a built-in heart rate monitor accurately tracks heart rate, without the need for a chest strap, while the multi-sport mode tracks indoor and outdoor activity including running, cycling, swimming, treadmill and gym workouts. Spark also includes highly accurate GPS tracking to provide real-time information including time, distance, speed and pace.
“The unique combination of an integrated music player, built-in heart rate monitor, 24/7 activity tracking, multi-sport modes, and GPS in TomTom Spark makes it easier than ever to track progress, improve overall fitness levels and ultimately get more from your workout,” said Vigreux.
The Spark, like most fitness wearables on market, would not be complete without social sharing functions. Users can upload their fit stats via the MySports app, and review their progression wirelessly.
