TOMS Founder Blake Mycoskie's book, Start Something That Matters, has landed on USA Today's Best-Selling Books list at No. 24. He's been helped by interviews on CNBC and PBS and a positive review in The
Wall Street Journal, according to USA Today.

The story tells the tale of how he was inspired to launch TOMS while on vacation in Argentina. There, he found both the alpargata shoe style and met a woman who ran a shoe drive, giving shoes to poor children. TOMS gives a pair of shoes a poor kid somewhere around the globe for every pair bought.