PVH Corp. appointed Lea Rytz Goldman as the global brand president of Tommy Hilfiger. She will join the company by Spring 2024, reporting to Stefan Larsson, CEO of PVH.
Rytz Goldman is currently the managing director of COS, the global fashion brand for women and men, where, most recently, she led the revitalization and global growth of the COS brand, which operates in over 40 markets worldwide.
Before COS, Rytz Goldman led the repositioning and brand growth of lifestyle brand Arket as part of her ten-year tenure of brand leadership with the H&M Group.
Beyond this experience, Rytz Goldman has over 20 years of brand leadership experience working with other European brand groups, driving increased brand desirability and sustainable, profitable growth through multiple key leadership roles.
Larsson said, “Lea is a unique brand and business builder with an outstanding track record of growing brands and driving sustained, brand-accretive growth globally. Tommy Hilfiger is one of the most iconic and beloved brands in the world and under Lea’s leadership, vision and drive, we will be well positioned to supercharge the global growth of the Tommy Hilfiger brand, which is a key part of the PVH+ Plan, our multi-year growth plan.”
Hilfiger said, “My dream has always been the same: to build the Tommy Hilfiger brand into the most desirable American lifestyle brand in the world in a way that stays conscious of our roots with a clear and enthusiastic view to the future. Lea’s leadership embodies this, combining a strong brand vision with disciplined execution to unleash brand power and drive sustained business success. This is something Lea has demonstrated time and time again in her career, and I am amazed at how she has stayed true to the core DNA of her brands while always evolving for the future.”
Rytz Goldman said, “Tommy Hilfiger is on a path of exciting growth, and I am eager to work with the Tommy Hilfiger and PVH teams to unlock the full potential of the brand. Tommy Hilfiger’s rich history and core values deeply resonate with me, and I look forward to building upon its unique heritage as we evolve the brand for its next growth chapter.”
With the appointment of Rytz Goldman, Martijn Hagman will continue to lead as CEO of PVH Europe as the company continues to drive long-term, profitable growth in the region. Hagman will also continue in his current capacity, leading the Tommy Hilfiger global business until Rytz Goldman joins the company next year.
Photos courtesy PVH
