CardVault by Tom Brady, the sports card and memorabilia retailer, will open its newest flagship store at American Dream in East Rutherford, NJ. Located next to MetLife Stadium, this is the first CardVault store outside the Boston area and the first fully-branded store since Tom Brady acquired an ownership stake.

Spanning over 1,200 square feet, the store will carry rare and premium trading cards, authentication services and a VIP trading experience. Operated by a team of hobby experts, the store will offer an environment for collectors, novices and sports fans to view the history of trading cards and the future of the hobby.

“We’re just getting started,” said Brady. “I’m beyond excited to officially be in the hobby — not just as a collector, but as a store owner. CardVault isn’t just about buying and selling cards; it’s about bringing the passion of collecting to as many people as possible. Collecting is about more than just the cards — it’s about the memories, nostalgia and the connection to the game. I’ve lived it firsthand, and I know how powerful that feeling is. We’re bringing that excitement to a whole new generation of fans.”

CardVault by Tom Brady is an authorized retailer of Topps, Panini, Upper Deck, Fanatics Authentic, and trading card game manufacturers, offering a wide selection of sports cards, trading cards, collectibles, and authentic memorabilia across all sports, teams and categories. Customers will find sealed packs, boxes, individual cards, signed jerseys and equipment, as well as the latest Pokémon releases and other popular trading card games. The store also serves as an authorized dealer for top grading services, including PSA, Beckett and SGC, simplifying authentication and grading for collectors.

“Bringing CardVault by Tom Brady to American Dream, just steps from MetLife Stadium — home to countless iconic moments in sports — is a significant milestone for us,” said Ed Kane, co-founder of CardVault by Tom Brady. “With Tom’s vision and American Dream’s unmatched energy, we’re creating a premier hub for fans and the entire sports collecting community.”

The store features a custom-designed steel vault showcasing collectible “holy grails,” Fanatics-approved memorabilia and vibrant artwork complemented by sports-centric murals from artists, including a one-of-a-kind sculpture by Southern California artist Brett Crawford, whose design aesthetic blends art, fashion and street culture.

American Dream will host a grand opening on April 11 from 6 p.m. to 8 p.m., where Tom Brady and CardVault Co-Funder Chris Costa, will host an on-stage conversation sharing insights on collecting and personal stories behind unique cards, tickets and memorabilia. The store will officially open to the public April 12.

Located in Court A, Level 1, CardVault by Tom Brady will operate seven days a week. The store will host special events, guest appearances and exclusive experiences throughout the year.

Image courtesy CardVault by Tom Brady