With the knowledge that most serious and even casual cyclist cross-train, Todson has been awarded the exclusive opportunity to introduce Arena swimwear and swim gear to the more than 4,000 bicycling retail stores throughout the United States. Both companies have United States headquarters in Foxboro, Mass.
For 30 years, Arena has been developing top-level swimwear for world-class athletes. Mark Spitz, Matt Biondi and Alexander Popov – just to name a few – have claimed numerous victories in Arena swimwear. With a wide range of goggles and swimming equipment such as hand paddles, kick boards, etc. Arena is the largest swimwear company in Europe with sales of over $100-million.
Todson is best know as the United States distributor of Topeak and OnGuard, featuring over 50 different locks that provide security even in the most crime-infested city neighborhood.
“From hard core triathletes to weekend warriors, we know that most healthy, active cyclists also enjoy water sports,” noted Bill Arena, president of Arena sportswear. “We are excited about our alliance with Topeak, a company which has three generations of in-roads into the bicycling retail market. Our best prospect is their customer someone who appreciates high quality items and understands the value of it.”
Neal Todrys, the third generation to owner and manager of Todson, the family-owned bicycle products distributor, added, “Arena swimwear is a perfect addition to our line of uncompromising athletic products. Swimwear represents a whole new revenue source for bicycle retail stores and cross-selling opportunity. This will be a win-win for all parties.”
