SGB Today

Big Agnes Introduces 3N1 Series Sleeping Bags

Big Agnes, announced the launch of its 3N1 Sleeping Bag series, an evolution in its signature sleep system. The series offers three sleeping bag configurations in one technical yet straightforward approach for versatility and temperature control. “This is the only bag you need for three-season camping, backpacking and everything in between,” said Bill Gamber, co-founder and […]

TMC Ltd’s Herculan Converts Excess Carpet Wool For Performance Fabric Use

TMC Ltd, the owner of Nuyarn, a spinning technology that releases the natural performance characteristics of wool fiber twisted out by traditional spinning methods, introduced Herculan for use in performance fabric. After more than three years of R&D, Herculan is a patented technology developed by making ground-up modifications to TMC’s Nuyarn spinning machines to accommodate strong wool—the […]

Bass Pro Shops Expands Partnership With Bassmaster Tournament Trail

Officials announced that longtime B.A.S.S. partner Bass Pro Shops would expand its sponsorship of the Bassmaster Tournament Trail for 2022. As part of a new multi-year agreement, Bass Pro Shops will be a premier sponsor for the B.A.S.S. Tournament Trail, including the Bassmaster Elite Series and the Bassmaster Classic. It has also taken over as […]

Gnarly Nutrition Partners With Women’s Epic Race Series

Gnarly Nutrition announced its partnership with the Women’s Epic Race series. Established last year and held in Utah for women runners of all levels, the deal outlines that Gnarly will supply hydration products for participants while running the course. This year’s two running events will be held at Brian Head Resort, a 5.1-mile course with […]

Superfeet Partners With Red Wing Shoes On Footbed Line

Superfeet has partnered with Red Wing Shoes to create a collection of footbeds made explicitly for its performance work boots.  As part of the newly released Red Wing Ultimate Fit Experience available in all Red Wing stores, the footbed collection complements its work boots, socks and aftercare system with off-the-shelf and 3D customized footbed options to combat […]

Puma Pilots RE:JERSEY Project

Puma is piloting a production process called RE:JERSEY whereby it reuses its existing football jerseys to create new ones. The pilot is part of Puma’s Circular Lab and its Forever Better sustainability platform.  Puma said the manufacturing process chemically breaks down old garments into their main components (depolymerization), filters out color and the material is […]

Tailwind Nutrition Exclusive Hydration Partner Of 2022 Ragnar Trail Series

Tailwind Nutrition is the exclusive hydration partner of the Ragnar Trail Series 2022. This year’s series includes 27 overnight relay events nationwide. As part of the deal, Tailwind will provide Endurance Fuel and Recovery samples in each participant’s race bags for all road and sprint events. Recovery samples will also be available in the Ragnar Recovery Zones […]

Original Penguin Adds Tennis Pro Vasek Pospisil As Brand Ambassador

Original Penguin by Munsingwear,  a division of Perry Ellis International, signed former Wimbledon doubles champion Vasek Pospisil as a tennis brand ambassador. “We are thrilled to have Vasek Pospisil join the Original Penguin team as a tennis brand ambassador,” said Oscar Feldenkreis, CEO, Perry Ellis International. “With seven career titles, a Wimbledon championship and as […]

NCM Introduces Euro-Inspired E-Bikes

Founded in Germany in 2014, NCM, a Leon Cycle brand, recently launched its Class I e-bikes in the U.S. The new C5 and C7, offer single-speed and 8-speed, respectively, with torque-based pedal-assist power, full racks and fenders for urban commuting and fitness riding.  Both models include a “double triangle” aluminum frame, 700C wheels with wide tires, integrated front […]

Tecnica Ski Boots Incorporate Celliant Technology 

Tecnica has incorporated 26 styles of its ski boot products with Celliant technology, including Mach1, Mach Sport and Cochise. Tecnica and Hologenix, creators of Celliant, are “focused on improving human performance and comfort, so, naturally, they have collaborated in recent years.”  Tecnica’s patented Custom Adaptive Shape (CAS) creates an anatomically shaped shell to match the […]

Knog Amps Up PWR Modular System With PWR Solar 10W Panel

Knog, the designer of bike accessories and outdoor lighting products, announced the addition to its PWR Modular System, the PWR Solar 10W Panel, a compact solar panel. Designed with the PWR Modular System to be self-supporting, the Panel provides power to a phone, smartwatch, tablet, or Go-Pro, and can store energy in an external PWR Bank for future […]

2021/22 Woolmark Performance Challenge Award Honorees Announced

The Woolmark Company announced the award honorees for its 2021/22 Performance Challenge. Of 400 global entries, 12 were chosen as the “preeminent ideas platform for the sports and performance market.” For the first time, The Challenge partnered with Swiss running brand On and Italian skiwear company Salewa. On challenged participating students to “explore apparel innovations that […]

Youth Athletes United Adds Brand Ambassador

Youth Athletes United, the 285-unit multi-brand youth sports franchisor behind Soccer Stars, Amazing Athletes, TGA Premier Sports, and JumpBunch, announced a new partnership with Canadian tennis player Leylah Fernandez. As a brand ambassador for the organization, Fernandez will be tasked to inspire young athletes and teach kids how they can “become a better person by […]

Stanley Launches Cult Water Bottles In Ten Colors For Target

Stanley launched two of its most popular water bottles, the 40 oz Adventure Quencher and the 64 oz GO IceFlow Flip Straw Jug, in ten colors and patterns, available at select Target stores and Target.com.   The collection was inspired by “raw naturals, unfinished stone and popular home décor trends, with exclusive patterns like Terrazzo and nature-inspired […]

Garmont Introduces Dragontail SE Low-Cut Approach Trail Shoe

For Spring 2022, Garmont introduces the Dragontail SE (special-edition) low-cut approach shoe with an updated fit. An expansion of its Dragontail line offering low- and mid-cut approach shoes and hiking boots, the Dragontail SE is designed for consumers looking for a technical but versatile shoe for outdoor-specific use. It is also for consumers who prefer a wrapped […]