Bass Pro Shops Expands Partnership With Bassmaster Tournament Trail
Officials announced that longtime B.A.S.S. partner Bass Pro Shops would expand its sponsorship of the Bassmaster Tournament Trail for 2022. As part of a new multi-year agreement, Bass Pro Shops will be a premier sponsor for the B.A.S.S. Tournament Trail, including the Bassmaster Elite Series and the Bassmaster Classic. It has also taken over as […]
Gnarly Nutrition Partners With Women’s Epic Race Series
Gnarly Nutrition announced its partnership with the Women’s Epic Race series. Established last year and held in Utah for women runners of all levels, the deal outlines that Gnarly will supply hydration products for participants while running the course. This year’s two running events will be held at Brian Head Resort, a 5.1-mile course with […]
Superfeet Partners With Red Wing Shoes On Footbed Line
Superfeet has partnered with Red Wing Shoes to create a collection of footbeds made explicitly for its performance work boots. As part of the newly released Red Wing Ultimate Fit Experience available in all Red Wing stores, the footbed collection complements its work boots, socks and aftercare system with off-the-shelf and 3D customized footbed options to combat […]
Puma Pilots RE:JERSEY Project
Puma is piloting a production process called RE:JERSEY whereby it reuses its existing football jerseys to create new ones. The pilot is part of Puma’s Circular Lab and its Forever Better sustainability platform. Puma said the manufacturing process chemically breaks down old garments into their main components (depolymerization), filters out color and the material is […]
Tailwind Nutrition Exclusive Hydration Partner Of 2022 Ragnar Trail Series
Tailwind Nutrition is the exclusive hydration partner of the Ragnar Trail Series 2022. This year’s series includes 27 overnight relay events nationwide. As part of the deal, Tailwind will provide Endurance Fuel and Recovery samples in each participant’s race bags for all road and sprint events. Recovery samples will also be available in the Ragnar Recovery Zones […]
Original Penguin Adds Tennis Pro Vasek Pospisil As Brand Ambassador
Original Penguin by Munsingwear, a division of Perry Ellis International, signed former Wimbledon doubles champion Vasek Pospisil as a tennis brand ambassador. “We are thrilled to have Vasek Pospisil join the Original Penguin team as a tennis brand ambassador,” said Oscar Feldenkreis, CEO, Perry Ellis International. “With seven career titles, a Wimbledon championship and as […]
NCM Introduces Euro-Inspired E-Bikes
Founded in Germany in 2014, NCM, a Leon Cycle brand, recently launched its Class I e-bikes in the U.S. The new C5 and C7, offer single-speed and 8-speed, respectively, with torque-based pedal-assist power, full racks and fenders for urban commuting and fitness riding. Both models include a “double triangle” aluminum frame, 700C wheels with wide tires, integrated front […]
Tecnica Ski Boots Incorporate Celliant Technology
Tecnica has incorporated 26 styles of its ski boot products with Celliant technology, including Mach1, Mach Sport and Cochise. Tecnica and Hologenix, creators of Celliant, are “focused on improving human performance and comfort, so, naturally, they have collaborated in recent years.” Tecnica’s patented Custom Adaptive Shape (CAS) creates an anatomically shaped shell to match the […]
Knog Amps Up PWR Modular System With PWR Solar 10W Panel
Knog, the designer of bike accessories and outdoor lighting products, announced the addition to its PWR Modular System, the PWR Solar 10W Panel, a compact solar panel. Designed with the PWR Modular System to be self-supporting, the Panel provides power to a phone, smartwatch, tablet, or Go-Pro, and can store energy in an external PWR Bank for future […]
2021/22 Woolmark Performance Challenge Award Honorees Announced
The Woolmark Company announced the award honorees for its 2021/22 Performance Challenge. Of 400 global entries, 12 were chosen as the “preeminent ideas platform for the sports and performance market.” For the first time, The Challenge partnered with Swiss running brand On and Italian skiwear company Salewa. On challenged participating students to “explore apparel innovations that […]
Youth Athletes United Adds Brand Ambassador
Youth Athletes United, the 285-unit multi-brand youth sports franchisor behind Soccer Stars, Amazing Athletes, TGA Premier Sports, and JumpBunch, announced a new partnership with Canadian tennis player Leylah Fernandez. As a brand ambassador for the organization, Fernandez will be tasked to inspire young athletes and teach kids how they can “become a better person by […]
Stanley Launches Cult Water Bottles In Ten Colors For Target
Stanley launched two of its most popular water bottles, the 40 oz Adventure Quencher and the 64 oz GO IceFlow Flip Straw Jug, in ten colors and patterns, available at select Target stores and Target.com. The collection was inspired by “raw naturals, unfinished stone and popular home décor trends, with exclusive patterns like Terrazzo and nature-inspired […]
Garmont Introduces Dragontail SE Low-Cut Approach Trail Shoe
For Spring 2022, Garmont introduces the Dragontail SE (special-edition) low-cut approach shoe with an updated fit. An expansion of its Dragontail line offering low- and mid-cut approach shoes and hiking boots, the Dragontail SE is designed for consumers looking for a technical but versatile shoe for outdoor-specific use. It is also for consumers who prefer a wrapped […]
Skratch Labs Releases New Flavor With Caffeine Of Hydration Sport Drink Mix
Skratch Labs released a new flavor of its Hydration Sport Drink Mix, formerly Sport Hydration Drink Mix, in Raspberry Limeade with caffeine. The brand is building on its hydration line by offering a drink with 50mg of caffeine per serving. The flavor is available in 440g bags, 22g singles and a 20-pack caddy of singles. […]
Skratch Labs To Introduce Clear Hydration Drink Mix
Skratch Labs will release its Clear Hydration Drink Mix, a sports drink that tastes like water, this spring. With a hint of flavor from real fruit, the mix provides electrolytes water alone does not. This new hydration line complements the brand’s hydration mixes. “For years, I’ve been asked by athletes for a sports drink that […]
