SGB Today

Salomon x Ciele Athletics Collaborate On Limited Edition Trail And Road Running Shoes

Salomon collaborated with Canadian running gear specialist, Ciele Athletics, on limited-edition versions of two Salomon running shoes from its Spring 2022 collection—the Pulsar Trail Pro and Phantasm road running shoe. “Ciele is one of the hottest brands in running today,” said Mike Ambrose, Salomon’s product line manager for North America. “They are authentic, imaginative and […]

Costa Grows Spring 2022 Collection With Two Lifestyle Frames

  Costa, the manufacturer of color-enhancing all-polarized sunglass lenses, released two new lifestyle frames to its spring 2022 collection—Salina and Paunch. Interior sculpting on both frames resembles the hull of a boat. Additional features include textured Hydrolite grip nose pads. Both styles come with Costa’s polarized, color-enhancing 580 lens technology. Custom lens options include glass […]

Jack Wolfskin x Highsnobiety Launch Limited Edition Apparel Collection

Jack Wolfskin x Highsnobiety launched a limited-edition outdoor apparel collection with weather protection.  Released on May 11, the collection includes jackets, hats, bags, and accessories in muted colors. The design influences come from both brands—Jack Wolfskin’s prioritization of sustainably-conscious materials and production and Highsnobiety’s accent features. Inspired by Gorpcore styling, the collection is practical, utilitarian, […]

Dakine Launches Men’s Bike Collection With Pro Team Rider Carson Storch

Dakine introduced the Carson Storch Signature Series, a two-piece apparel and accessory line for male riders. Designed in collaboration with professional mountain biker and Dakine team rider, Carson Storch, the line includes a long-sleeve, high-tech bike jersey and lightweight, moisture-wicking gloves for mountain biking. The design incorporates retro patterns and a Mad Excavator graphic, reflective […]

Vibram Reignites FiveFingers Category With Global Move Freely Campaign

Vibram is launching a global digital campaign to reignite the FiveFingers category. It kicks off with a film presentation narrating the connection between the human foot and the natural environment showing the infinite possibilities to ‘Move Freely.’  Fabrizio Gamberini, global chief brand officer and president of Vibram Corp. said, “The Move Freely campaign marks a […]

Kitsbow Cycling Apparel Sponsors New England Mountain Bike Association

Kitsbow announced a new partnership with the New England Mountain Bike Association (NEMBA), one of the oldest mountain bike organizations in the United States, which works in six states and is supported by 8,000 members.  In celebration of NEMBA’s 35th anniversary, Kitsbow created a special edition of its wool Icon shirt, Merino wool Lory top for […]

Aquasphere Introduces High-Performance Kayenne Pro Goggle

Aquasphere, the swimming and triathlon brand, announced the latest evolution of the Kayenne, Aquasphere’s best-selling triathlete and fitness goggle. The Kayenne Pro now offers advancements in lens technology, increased field of vision and an adjustable nose bridge. “The Kayenne Pro goggles are ideal for open water swimming because of the expanded field of vision,” said Sam […]

Outdoor Research Partners With Dovetail Workwear For Spring 2022

Two Pacific Northwest brands, Outdoor Research and Dovetail Workwear, teamed up for Spring 2022 to create a collection of outdoor accessories for outdoor enthusiasts and working women. The collaboration evolved from the relationship between two women-led product teams; both focused on creating functional women’s apparel and accessories through design, inclusive sizing and durable construction. “At […]

Tailwind Nutrition Celebrates 10 Year Anniversary With Limited Edition Flavor

Tailwind Nutrition celebrates its 10th Anniversary this month with a limited-edition Orange/Vanilla Sunshine Recovery Mix. In 2012, athlete Jeff Vierling founded the company to find a better nutrition solution for endurance athletes after competing in the Leadville 100 for multiple years. The company’s first product, Endurance Fuel, solved common issues that endurance athletes experience, including […]

Adidas Introduces Yoga Make Space Collection

Adidas has entered the Yoga market with its “consciously crafted” collection inspired by elements that “aim to support through every move and practice, with apparel for women, men and kids.” Timed with the release, Adidas created a campaign to “celebrate what brings different people to the mat, no matter their background, ability or reason to […]

Bollé Introduces Two New 2023 Cycling Products

Bollé will release two new cycling products for 2023 built for comfort, protection and performance. Bollé continues to develop technologies at its EPIC center in Lyon, France, including the Volt+ lenses using Artificial Intelligence technology to evaluate 20 million lens formula combinations featured in its Micro Edge sunglasses debuting in 2023. This results in a […]

Igloo And Jeep Brand Release Playmate Cooler

Igloo and the Jeep brand released the first Jeep Playmate coolers featuring original artwork geared toward Jeep brand enthusiasts.  “The Jeep brand embodies the spirit of adventure while Igloo further enhances the good times had on those adventures. It’s a partnership we’re excited to take together,” said Brian Garofalow, chief marketing officer, Igloo.  Igloo designed […]

Skratch Labs Introduces Peanut Butter And Chocolate Flavor Energy Bar

Skratch Labs released its newest flavor of Energy Bar Sport Fuel, formerly Anytime Energy Bar, Peanut Butter and Chocolate. Made from whole food ingredients, the energy bar complements its other bar flavors—Raspberries & Lemons, Cherries & Pistachios, Peanut Butter & Strawberries, and Chocolate Chips & Almonds. The energy bars are available in 50g singles and […]

Skratch Labs Introduces Blueberry Flavor Energy Chew Sport Fuel

kratch Labs released Blueberry flavored Energy Chew Sport Fuel, formerly Sport Energy Chews, made with blueberries, plus 50mg of caffeine from green tea, extending the brand’s line of fruit energy chews, which includes Sour Cherry, Raspberry, Orange, and Matcha Green Tea & Lemon. Energy Chew Sport Fuel flavors are available in 50g singles and 10-pack […]

Skratch Labs Brings Back Pineapple Flavor Hydration Sport Drink Mix

Skratch Labs has brought back its Pineapple flavor Hydration Sport Drink Mix, formerly Sport Hydration Drink Mix, as a permanent flavor in its lineup of hydration mixes, which includes Lemon & Lime, Fruit Punch, Oranges, Strawberry Lemonade, and Matcha Green Tea & Lemon. Pineapple Hydration Sport Drink Mix is available in 440g bags, 22g singles […]