SGB Today

Kane Footwear Releases Earth Day Limited-Edition Collection

Kane Footwear, a health for your body and the planet brand, released a limited edition Tropic/Dark Earth Speckle colorway to celebrate ocean health and its commitment to sustainable best practices.  Kane’s flagship Revive slip-on lifecycle – from harvesting the raw materials for its sugarcane-based shoes to shipping in FSC-certified packaging – is planned to ensure […]

NRS Announces New Generation Of Dry Wear With Gore-Tex Pro Line For Paddlers

Northwest River Supplies (NRS), a manufacturer of paddlesports equipment and apparel, introduces dry wear developed in partnership with Gore-Tex and built with Gore-Tex Pro materials. “We built this line from the ground up based on paddlers’ needs and requirements, and it beats all expectations,” said Danny Mongno, NRS product manager. “Our athlete team and everyone […]

Orca Coolers And Drinkware Celebrate Anniversary With Two Drinkware Styles

ORCA Coolers & Drinkware, the U.S.-based manufacturer, celebrates ten years with four drinkware styles, a new logo and the slogan  “Make it Last.” The new travel mugs include the Camper and Traveler. The stainless steel, double-walled and vacuum-sealed drinkware keeps beverages cold for up to 24 hours and hot for eight hours. Additional features include:  […]

Nemo Celebrates Turning 20, Becomes Climate Neutral Certified

Nemo turns 20 this month and celebrates by becoming Climate Neutral Certified. Climate Neutral’s certification process builds on internationally recognized carbon measurement and neutrality standards. All certified brands must measure greenhouse gas emissions each year to maintain certification. Then, a brand must buy eligible verified carbon credits to compensate for its emissions, directing investment into […]

BlackStrap Partners With USASA

BlackStrap, the manufacturer of face gear, base layers and accessories for winter sports, anglers and outdoor enthusiasts, is the primary sponsor and bib supplier of the U.S. American Snowboard and Freeski Association (USASA) events and competitions. “We are incredibly excited to partner with USASA as a sponsor and competition bib supplier,” said Jim Sanco, brand […]

Costa Grows Its S22 Collection With Hybrid Frame Built For The Water

Costa Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, offers the Lido for Spring 2022. Lido’s pro-level features include vented, adjustable nose pads, sweat channels and eyewire drains, Hydrolite grips on the nose pad and temples, top shields and side hooding, spring hinges, and thin temple.  “Lido is a brand new category for […]

Wulf Aero Paddle Board From Bote Defines Fun on the Water

Bote, the maker of paddleboards and kayaks, introduced its Wulf Aero 10’4″ inflatable paddleboard, a beginner-level option to its range of inflatable paddleboards.  The craft uses the brand’s AeroUltra technology, a lightweight military-grade PVC skin for durability while keeping the weight low. The vessel has an average weight of 20 pounds inflated and 29 pounds […]

Charge E-Bikes Continues Sponsorship Of US Open Pickleball Championship

Charge, the direct-to-consumer electric bike brand, is partnering with the US Open Pickleball Championships for the second year as an official sponsor of the event. The seven-day competition draws spectators and competitors worldwide, including Charge Bike ambassador and professional pickleball player Catherine Parenteau. Last year Parenteau won gold in the women’s pro doubles and mixed […]

Adventure Medical Kits Introduces Coast Guard Approved Marine Series

Adventure Medical Kits revamped its Marine series to include seven waterproof medical kits created for boating enthusiasts—from recreational kayakers to large-scale commercial fishing boats—that are approved by the U.S. Coast Guard. “When designing this series, we wanted to offer the right range of kits and contents to meet the needs of any boater,” said Garrett […]

SuuntoPlus Guides Offer Real-Time Guidance On Suunto GPS Watches

Whether you follow a training program, structured intervals or race nutrition plan, SuuntoPlus Guides could help. Fourteen companies have built their features into all Suunto 9, 5 and 3 watches. A key benefit is the auto-sync of structured workouts and interval sessions from training and coaching platforms. Once a person’s coach has planned a session […]

100% Partners With Top Snow Athletes Timed With First Snow Goggle Collection

100% has signed partnerships with some of the top snow athletes globally, including Zoi Sadowski-Synnott, Laurie Blouin, Dusty Henricksen, Richard Permin, and Malou Peterson. The next generation of snow athletes combined with veteran big-mountain skiers ushers in a new category for the maker of snow goggles. “There’s a place for athletes craving something new and […]

Outdoor Vitals SS22 Line Highlights Performance Gear For The Backcountry

Outdoor Vitals, the Utah-based performance outdoor apparel and gear brand, announced its new product releases for SS22; they include: Tern Ultralight Merino Wool Shirts are available in short sleeve and long sleeve hooded options; the shirts have a 115-gram weight and use NuYarn technology to create a lightweight, odor-resistant, and breathable fabric. Both shirts have ample stretch, UPF […]

OrthoLite Introduces ESD Shield Insole Technology For Work And Service Footwear

OrthoLite introduces OrthoLite ESD Shield, the mechanically-bonded electrostatic discharge protection insole technology. OrthoLite ESD Shield is available in molded insoles with full heel-to-toe ESD protection. Suited for work and service footwear, “ESD Shield is a top cover system that uses OrthoLite’s patented Fiber-Fusion technology using conductive copper fibers that require no glue and is mechanically […]

100% Signs Olympic Medalist Molly Seidel

100%, the San Diego-based sports performance company, has signed elite runner and Olympic medalist, Molly Seidel, to train and race in its Sport Performance and Active Performance eyewear collections. “Molly is a tenacious, strategic and driven athlete that participates for the love of running,” said 100% VP of global marketing and sales, Gwen van Lingen. […]