QVC Forms Multi-Year Partnership with USA Pickleball
Through the agreement, the home shopping network gains exclusive broadcast rights to select USA Pickleball Golden Ticket Tournaments during the year and the Biofreeze USA Pickleball National Championships held in November.
Score Sports Expands Partnership with Babe Ruth League Baseball
Eli Manning, two-time Super Bowl Champion and Score Sports investor, said “My brothers and I competed in everything growing up, and we especially cherished our time on the baseball field and being a part of the Babe Ruth community. Now, through my involvement with Score, it’s great to see things come full circle.”
Simon Property Group “Meet Me @the Mall Campaign” Targets Gen Z Consumer
The Group’s Meet Me @themall campaign “blends 1980s and 1990s nostalgia with a new generation who want to shop, eat, stay, and play at the mall as much as their parents do.”
Under Armour Partners with North Dakota State
Under Armour entered into a new partnership agreement to become the official outfitter of North Dakota State University, effective July 1, 2025.
Puma and A$AP Rocky Drop Footwear and Apparel Collection
The Mostro 3.D debuted on the runway at New York Fashion Week as did A$AP Rocky’s take on the Inhale Sneaker, re-engineered with an all-over distressed treatment using a resin-based 3D printing process and custom embroidery.
Ja 2, Nike’s Solution for Morant and the Next-Gen of Playmakers
Ja Morant’s hands-on creative approach shows up in several design elements of the Ja 2, including colorways that reflect the feeling of watching him compete and his background as Nike Basketball’s first Gen Z signature athlete.
Riomar Luxury Bag Collection: Transitions Between Life’s Adventures
Inspired by Florida’s watermen, the collection offers products built to withstand the demands of travel while maintaining style and organization. “We wanted to create high-quality, multi-functional products that support an active and dynamic life, no matter where your travels take you.”—Lange Sykes, Founder, Riomar
StockX Signs Jersey Partnership with Detroit Pistons
StockX will have its logo featured on the front left chest of NBA Detroit Piston team jerseys beginning with the 2024/25 NBA season, among other partnership elements.
Boston Celtics Guard Jaylen Brown Launches 741 Sneaker Brand
The NBA Finals MVP is one of a crop of star-pro athletes to create a signature line as part of the empowerment trend in sport culture. He will have full ownership and creative control with products set to go live October 22 online and at select retailers.
Adidas “You Got This” Chapter Two
Through a series of scenes, against the soundtrack of Queen ft. David Bowie’s Under Pressure, the newest iteration of the “You Got This” campaign films features Mahomes, Boston and Edwards offering encouragement to young athletes in pressure-packed game moments.
Outerknown Partners with Keel Labs on Next-Gen Blanket Shirt
Outerknown released a limited-edition Blanket Shirt made with Kelsun, a seaweed-based fiber from Keel Labs. This is the first commercially available garment made with the product.
Thorogood Launches Work Boots for Women
With over 130 years of experience crafting American-made boots, Thorogood brings its craftsmanship, durability and style to its women’s-specific work boot collection.
Thor x Harbinger Create E-Chassis Designed to Power Class A Motorhomes
“Electrification will play a central role in the future of mobility, including RVing. This first-of-its-kind hybrid platform and our ongoing collaboration with Harbinger are reinforcing Thor’s leadership in this segment.” —Bob Martin, President and CEO, Thor Industries
Ellesse Celebrates 65 Years with LSR Sneaker
Paying homage to its archival collections as a long-standing Italian sports fashion brand, Ellesse celebrates its 65th anniversary by stepping into luxury footwear with its LSR sneaker campaign.
Cutters Sports Signs NFL Wide Receiver Marvin Harrison, Jr.
Harrison, Jr. represents Cutters as a global football brand ambassador, wearing the brand’s receiver gloves with C-Tack grip during gameplaym including the performance Rev Pro and the padded Gamer.
