Sports Basement Expands Partnership with Motiv Sports
This announcement coincides with the planned opening of a new Sports Basement store in Long Beach, CA and the 40th running of the Long Beach Marathon and Half Marathon in October.
Adidas and Patrick Mahomes Sign Six Texas Tech Student/Athletes to Team Mahomes
Adidas and Patrick Mahomes signed six student-athletes at Texas Tech University to NIL deals on August 23. The contracts follow just weeks after Adidas signed a deal with school to be the official footwear, uniform, apparel, and accessory partner of the Texas Tech Red Raiders.
KOA Receives Leed Gold Certificate at New HQ Dedication
The building dedication this week represents a milestone in the company’s journey, affirming KOA’s “innovative approach to outdoor hospitality and its commitment to being good community partners, neighbors and stewards of the land,” said the company in a media release.
Adidas Originals x Edison Chen Release The Clot August Collection
Adidas Originals and Edison Chen debuted the next chapter of their collaboration with the updated Clot Gazelle in linen khaki and blue and their first global apparel range with the Clot August Collection by Edison Chen.
Onix Pickleball Launches Supercell Paddles
The paddle is for players with a shorter, slower stroke, comes in two designs, orange and blue, and meets the USA Pickleball requirements, making it approved for all official tournament play.
Asics Adds Taylor Fritz to Global Athlete Roster
An Olympic bronze medalist in men’s doubles, four-time Grand Slam quarterfinalist, and career-high No.5 worldwide, Fritz will enhance the brand’s tennis ambassador portfolio.
Rhone Signs LPGA Tour Athletes Lilia Vu and Lauren Hartlage
“We at Rhone cannot wait to be alongside these athletes as they deal with the everyday challenges of high-performance sports.” — Emma Crepeau, Chief Growth Officer, Rhone
HeyDude Signs Sydney Sweeney as Global Spokesperson
HeyDude and Sydney Sweeney signed a long-term, global partnership timed with the brand’s latest brand campaign.
Allen Edmonds Reserve Collection: Quality is the Original Form of Sustainability
Founded in 1922, Allen Edmonds has always championed the belief that the traditional way of making shoes is the best way. This philosophy is vividly demonstrated in The Reserve Collection. The Reserve Collection celebrates Allen Edmonds’ devotion to American artisanship. Each pair is handcrafted in the company’s Port Washington, WI, factory by the nation’s most skilled makers using only the finest leathers.
Good Read: “Look Good, Feel Good, Play Good: Nike Apparel”
“Look Good, Feel Good, Play Good: Nike Apparel” charts a visual history of women’s sportswear and the key role Nike has played in advancing women’s sports over the last 50 years.
After Spanx, Susan Blakely Takes on Women’s Feet with New Sneex Line
Blakely describes the Sneex brand as a luxury shoe that blends the style of a traditional high heel with the performance and comfort of a sneaker.
Pvolve and Vuori Build on Successful Partnership
The company’s announced an expansion of their partnership through a nationwide Pvolve x Vuori tour and the introduction of Pvolve-branded Vuori products to appear in Pvolve studios later this year.
Start Your Engines. Tillys Collaborates with Nascar
Tillys reported that it was inspired to create the collection by the widespread interest in racing culture and trends in racing jackets, sport graphic tees, and other racing-centric apparel.
“Feels Like Ugg” Celebrates Feeling Good Inside and Out
UGG, a division of Deckers Brands, launched the next chapter of its “Feels Like UGG” campaign featuring a global cast dressed in the UGG AW 2024 collection.
Galvin Green Introduces Waterproof Dryvr Collection
“Working closely with Pertex and through rigorous testing, we’ve ensured the advanced fabric performs to our exceptionally high standards and are delighted to welcome it into our market-leading Dryvr product range,” —CEO Nicholai Stein
