Jack Wolfskin x Highsnobiety Launch Limited Edition Apparel Collection
Jack Wolfskin x Highsnobiety launched a limited-edition outdoor apparel collection with weather protection. Released on May 11, the collection includes jackets, hats, bags, and accessories in muted colors. The design influences come from both brands—Jack Wolfskin’s prioritization of sustainably-conscious materials and production and Highsnobiety’s accent features. Inspired by Gorpcore styling, the collection is practical, utilitarian, […]
Dakine Launches Men’s Bike Collection With Pro Team Rider Carson Storch
Dakine introduced the Carson Storch Signature Series, a two-piece apparel and accessory line for male riders. Designed in collaboration with professional mountain biker and Dakine team rider, Carson Storch, the line includes a long-sleeve, high-tech bike jersey and lightweight, moisture-wicking gloves for mountain biking. The design incorporates retro patterns and a Mad Excavator graphic, reflective […]
Vibram Reignites FiveFingers Category With Global Move Freely Campaign
Vibram is launching a global digital campaign to reignite the FiveFingers category. It kicks off with a film presentation narrating the connection between the human foot and the natural environment showing the infinite possibilities to ‘Move Freely.’ Fabrizio Gamberini, global chief brand officer and president of Vibram Corp. said, “The Move Freely campaign marks a […]
Kitsbow Cycling Apparel Sponsors New England Mountain Bike Association
Kitsbow announced a new partnership with the New England Mountain Bike Association (NEMBA), one of the oldest mountain bike organizations in the United States, which works in six states and is supported by 8,000 members. In celebration of NEMBA’s 35th anniversary, Kitsbow created a special edition of its wool Icon shirt, Merino wool Lory top for […]
Aquasphere Introduces High-Performance Kayenne Pro Goggle
Aquasphere, the swimming and triathlon brand, announced the latest evolution of the Kayenne, Aquasphere’s best-selling triathlete and fitness goggle. The Kayenne Pro now offers advancements in lens technology, increased field of vision and an adjustable nose bridge. “The Kayenne Pro goggles are ideal for open water swimming because of the expanded field of vision,” said Sam […]
Outdoor Research Partners With Dovetail Workwear For Spring 2022
Two Pacific Northwest brands, Outdoor Research and Dovetail Workwear, teamed up for Spring 2022 to create a collection of outdoor accessories for outdoor enthusiasts and working women. The collaboration evolved from the relationship between two women-led product teams; both focused on creating functional women’s apparel and accessories through design, inclusive sizing and durable construction. “At […]
Tailwind Nutrition Celebrates 10 Year Anniversary With Limited Edition Flavor
Tailwind Nutrition celebrates its 10th Anniversary this month with a limited-edition Orange/Vanilla Sunshine Recovery Mix. In 2012, athlete Jeff Vierling founded the company to find a better nutrition solution for endurance athletes after competing in the Leadville 100 for multiple years. The company’s first product, Endurance Fuel, solved common issues that endurance athletes experience, including […]
Adidas Introduces Yoga Make Space Collection
Adidas has entered the Yoga market with its “consciously crafted” collection inspired by elements that “aim to support through every move and practice, with apparel for women, men and kids.” Timed with the release, Adidas created a campaign to “celebrate what brings different people to the mat, no matter their background, ability or reason to […]
Bollé Introduces Two New 2023 Cycling Products
Bollé will release two new cycling products for 2023 built for comfort, protection and performance. Bollé continues to develop technologies at its EPIC center in Lyon, France, including the Volt+ lenses using Artificial Intelligence technology to evaluate 20 million lens formula combinations featured in its Micro Edge sunglasses debuting in 2023. This results in a […]
Igloo And Jeep Brand Release Playmate Cooler
Igloo and the Jeep brand released the first Jeep Playmate coolers featuring original artwork geared toward Jeep brand enthusiasts. “The Jeep brand embodies the spirit of adventure while Igloo further enhances the good times had on those adventures. It’s a partnership we’re excited to take together,” said Brian Garofalow, chief marketing officer, Igloo. Igloo designed […]
Skratch Labs Introduces Peanut Butter And Chocolate Flavor Energy Bar
Skratch Labs released its newest flavor of Energy Bar Sport Fuel, formerly Anytime Energy Bar, Peanut Butter and Chocolate. Made from whole food ingredients, the energy bar complements its other bar flavors—Raspberries & Lemons, Cherries & Pistachios, Peanut Butter & Strawberries, and Chocolate Chips & Almonds. The energy bars are available in 50g singles and […]
Skratch Labs Introduces Blueberry Flavor Energy Chew Sport Fuel
kratch Labs released Blueberry flavored Energy Chew Sport Fuel, formerly Sport Energy Chews, made with blueberries, plus 50mg of caffeine from green tea, extending the brand’s line of fruit energy chews, which includes Sour Cherry, Raspberry, Orange, and Matcha Green Tea & Lemon. Energy Chew Sport Fuel flavors are available in 50g singles and 10-pack […]
Skratch Labs Brings Back Pineapple Flavor Hydration Sport Drink Mix
Skratch Labs has brought back its Pineapple flavor Hydration Sport Drink Mix, formerly Sport Hydration Drink Mix, as a permanent flavor in its lineup of hydration mixes, which includes Lemon & Lime, Fruit Punch, Oranges, Strawberry Lemonade, and Matcha Green Tea & Lemon. Pineapple Hydration Sport Drink Mix is available in 440g bags, 22g singles […]
Sorel And Prana Launch Limited-Edition Collection
Through collaboration, Sorel and Prana launched a limited-edition footwear and activewear collection. “Sorel and Prana prioritize combining function and style for individuals who keep on the move,” said Natalie Hayes, vice president, global marketing, Sorel. “In working with Prana, we were able to deliver a thoughtful collaboration that empowers people to move confidently while celebrating […]
Create A Floating Lounge With Bote’s Hangout Suite
Bote, the manufacturer of paddleboards and kayaks in the water lifestyle space, created the Hangout Suite, a collection of eight modular pieces to use individually or combine to create customized spots to relax alone or with family and friends. The Hangout Suite was designed for full compatibility and the ability to piece together the hero […]
