SGB Today

Superfeet Expands Adapt Insole Family With Adapt Hike Max Insoles

Superfeet expanded its Adapt insole collection with its Adapt Hike Max Insoles designed for hiking and its patented Adaptive Comfort Technology to flex with the foot for comfort and efficient heel-to-toe turnover.  The Adapt Hike Max insoles are the first hike-specific insoles in the collection, which include Adapt Run Insoles and Adapt Run Max Insoles. […]

Chaco Launches Earth Tones Collection

Chaco launched its Earth Tones Collection, reimagining its Z/1 Classic sandal in seven neutral hues. The collection was launched in partnership with Outdoor Afro. “Chaco values building a welcoming outdoor community and the joy of adventure for all, and Outdoor Afro’s work inspires us,” said Lauren Poole, senior director, marketing, Chaco. “The Earth Tones Collection […]

Happy Boost Lens From SPY+ Optic Enhances Color By 30 Percent

SPY+ Optic continues to innovate by using artificial intelligence to create Happy Boost—a sun lens that enhances color by 30 percent evenly and not to the detriment of other colors in the spectrum. The artificial intelligence used to create Happy Boost sampled over 10 million unique lens combinations, factoring in all visible colors at different […]

Stitch Golf’s Make It Yours Program Offers Customization

Make It Yours (M.I.Y.) is a new service provided by Stich Golf that allows golfers to customize products by selecting preferred colors and personalization options. The first product in the M.I.Y. program is its SL1 Golf Bag. The SL1 Golf Bag uses the brand’s Touring fabric, a proprietary material found in its bags offering the […]

Osprey Launches Extended Fit Program For Spring 2023

After extensive research and testing, Osprey, a Helen of Troy brand, launched its Extended Fit Program for Spring 2023. The program is available in four of its best-selling styles for larger body types. Key design features of Osprey’s Extended Fit Program include: An extended hipbelt that will accommodate up to 70-inch hips and features substantially more […]

Pedco Introduces Next Generation UltraPod For S23

For over 40 years, Pedco has manufactured mounting equipment for optics and electronics, including its UltraPod tripod. For Spring 2023, the company will introduce the UltraPod 3 Mini Travel Tripod with a phone mount. Building on the success of the UltraPod, the UltraPod 3 Mini Travel Tripod is 40 percent stronger with features and functions, including a […]

RapidPure Introduces Water Purification Collection

New Hampshire-based RapidPure has created a water treatment collection consisting of five products that filter and purify water for drinking. The products are built on the company’s POD (Purification On Demand) platform. The adaptable cartridge combines filtration with the purifying capability of electro-adsorptive UltraCeram technology to remove 99.99 percent of harmful viruses, bacteria, cysts, and protozoa. […]

Chamois Butt’r Launches Ultra Balm

Chamois Butt’r launched its Ultra balm, an anti-chafe balm made for demanding conditions and extreme athletic pursuits. The natural oil and beeswax-based balm is suitable for all skin areas and will not sweat off as water-based creams. One application will last all day. “On longer rides, especially when it’s hotter than the devil or if it rains, […]

Osprey Introduces Hydraulics Reservoir Series For S23

A Helen of Troy brand and manufacturer of carrying solutions, Osprey, introduces its hydration reservoir series with a pending patent design. “From the handle to the hose and baffles to the bite valve, we thought through every interaction and aspect of our Hydraulics design to identify opportunities for a better user experience—redesigning, reshaping and updating […]

UCO Expands ECO Options For Cleaner, Greener Camp Kitchen

UCO, which will celebrate 50 years of manufacturing camping equipment at Outdoor Retailer Summer Market, announces a robust ECO camp kitchen line expansion. Using its proprietary Recover Recycled polypropylene, UCO’s ECO line gives reclaimed and recycled plastic a second life as durable, sustainable camp kitchenware. Last year, the company introduced its ECO 5-Piece Mess Kit […]

100% Pays Homage To Racing Culture With Norvik Performance Eyewear

100%, the San Diego, CA-based sports performance company, released its Norvic sport performance sunglasses. The inspiration for the glacier-inspired design comes from past classics that take cues from racing culture and retro styling. “Norvik is a trend-setter engrained with inventive technology which functions to perform in a variety of conditions all while keeping lifestyle in […]

Houdini Sportswear Debuts SS23 Collection Offering Minimalist Outdoor Approach

Houdini, a circular sportswear company, released its SS23 c0llection for the “Adventure Inspired Functional Life.” This line is 100 percent recyclable, renewable, biodegradable, and bluesign certified.  “Adventure Inspired Functional Life is the foundation of the Houdini brand,” said Niclas Bornling, Houdini’s head of brand and DTC. “Our goal for SS23 is to create companion pieces […]

Ignik’s Gas Growler-X Offers Twice The Fuel, Without The Waste

Ignik, a Bainbridge Island-based brand, announced the newest offering in its Gas Growler product lineup. The Gas Growler-X represents the evolution of the Growler family, offering twice the adventure potential of the original without the waste associated with smaller single-use propane bottles. The Gas Growler-X is a ten-pound refillable propane tank for heating and cooking. Each refill […]

Teijin Frontier Creates Technology To Recycle Dyed Polyester

Teijin Frontier, the Japanese textile group, announced it has created the technology to recycle dyed polyester fibers without reducing the quality of the thread. The company’s Depolymerization Catalyst System (BHET) chemically decomposes and recomposes the dyed poly through a process that requires less water and energy consumption, an alternative to using Dimethyl Terephthalate (DMT) and […]

100% Drops Second Limited-Edition Collab With MLB All-Star Fernando Tatis, Jr. 

The 100% x Tatis 23 limited-edition 2022 collection features a palette of hot pink and strong yellows in 100% frames, including Speedcraft and S3.  This collection incorporates Hypercraft, featuring the brand’s UltraCarbon technology and offers Speedcraft XS, its HiPER Lens technology which ramps up contrast and enhances detailed vision. “I shared my vision and favorite colors with the 100% design […]