Georgia Boot Extends Women’s Eagle Trail Collection
For over 75 years, Georgia Boot, based in Nelsonville, OH, has manufactured and marketed work and outdoor footwear. The company’s products are available in nearly 3,000 retail and catalog outlets. It is a division of Rocky Brands, a publicly traded company on NASDAQ under the symbol: RCKY. The company has extended its women’s Eagle Trail […]
Merrell Launches Second-Gen Women’s Hiker Timed With Launch Of Hiking Club
Merrell launched its women-centric hiking club to “provide inspiration and connection to the outdoors through a digital community.” To support the launch, the brand announced the second generation of its leading women’s hiking sneaker, Bravada. “Merrell is leading the hiking revolution into the mainstream, and we recognize the needs of women hikers are quite diverse – […]
Free Fly Apparel Adds New Styles For F22 Collection
Free Fly Apparel, the manufacturer of performance apparel made from bamboo, is adding modern touches to the brand’s comfort-forward clothing for its Fall 2022 collection. The new collection includes a men’s 5-Pocket Stretch Canvas Pant and a Sherpa Fleece Quarter-zip, while the women’s line introduces a Bamboo Thermal Fleece Hoody and a Bamboo Liner Breeze […]
Selkirk Sport Debuts Vanguard Power Air Pickleball Paddle
Following the launch of Selkirk Labs, the consumer-powered design collaborative, Selkirk Sport, the pickleball paddle and accessories brand, debuted Vanguard Power Air, a next-gen pickleball paddle engineered with advanced materials, Vanguard Power Air was developed in the Selkirk Lab where pickleball players worked with the company’s development team and offered their insights into the creation […]
Six Moon Designs Celebrates 20 Years In The Outdoor Industry
Six Moon Designs, the manufacturer of affordable ultralight gear, is celebrating its 20th anniversary this year. Started by Ron Moak in 2002, Six Moon Designs has been “revolutionary in how the outdoor industry thinks about hiking and backpacking gear regarding weight, durability and affordability.” After his first thru-hike in the late 70s, Moak spent the […]
McDavid Signs NBA Pro Baller John Wall As Ambassador For Hex Padded Apparel
McDavid, the manufacturer of sports medicine products and Hex padded basketball apparel, signed an agreement with five-time NBA All-Star John Wall, who has worn McDavid’s Hex padded apparel through his pro basketball career, as a global ambassador for the company’s Hex product line. The agreement includes Ball promoting Hex padded leg and arm sleeves, […]
Elan Earns Green Star Certification
Elan, the global ski manufacturer, handcrafting skis 100 percent on green energy and 100 percent in the Slovenian Alps for 77 years, earned the Green Star Certificate for its integration of social responsibility and sustainability plans through 2030 and beyond. Elan’s manufacturing facility runs on 100 percent green energy where “all products are handmade in a single […]
Ruffwear Launches FW22/23 Collections
Ruffwear, the manufacturer of performance dog gear, launches two collections for FW22/23 season. The Trailhead collection, released on August 17, flexes across lifestyles and activities so humans and dogs can find “common ground to play and explore more together.” Launching October 12, the Innovative Insulation collection features winter jackets with technical insulation for canines during […]
Outdoor Prolink Expands Canadian Pro Purchase Program
After 17 years of doing business in the U.S., Outdoor Prolink, the pro purchase program created for outdoor professionals, announced its expansion into Canada last Fall and has grown to include the following brands for Canadian outdoor professionals—BadFish, G3, Helly Hansen, Mammut, Mountain Hardwear, NOBL Wheels, Red Paddle, SMRT Tent, and Thule. Outdoor Prolink’s verified […]
Nite Ize Partners With Outdoor Brands On Tru Zip Technology
Nite Ize, a manufacturer of solution-based products, announced its partnership with six outdoor brands that use its patented Tru Zip zipper—a toothless, dustproof, waterproof zipper—including Simms Fishing, Hydro Flask, Fishpond, CamelBak, Booē, and Adventure Medical Kits “TRU Zip technology enables us to provide a first-of-its-kind solution across a variety of outdoor activities from hunting and fishing, […]
Therm-A-Rest Celebrates 50 Years
Therm-a-Rest, the manufacturer of camping gear since 1972, celebrates its 50th anniversary this year. SGB Media talked with Brandon Bowers, product manager at Cascade Designs, the company’s long-time parent, about how Therm-a-Rest got its start, its longevity and its latest innovations. How did Therm-a-Rest get its start? A major layoff at Boeing prompted two laid-off engineers […]
Aetrex 3D Foot Scanning Technology Used In Performance Labs Of Notable Brand Partners
Aetrex, Inc. (Aetrex), the manufacturer of foot scanning technology, orthotics and comfort & wellness footwear, announced its Albert 2 Pro foot scanning technology is being used in performance labs of notable brand partners, including BOA Technology, Inc., makers of the BOA Fit System, to “enhance the performance of their fit systems and footwear of global […]
Geartade Receives Climate Neutral Certification For Second Year
Geartrade, the outdoor marketplace for unnew gear, received its 2022 Climate Neutral Certification. This is the second consecutive year following the measurement of its 2021 greenhouse gas emissions, purchasing eligible verified carbon credits to offset its footprint and detailing plans to reduce emissions for the coming year. “These are small but important steps in the […]
Stanley Introduces Wild Imaginations Kids Collection
Stanley, a PMI Worldwide brand known for its vacuum-insulated food and drinkware, launched its Wild Imaginations kids’ collection for children ages eight and older. “Stanley’s loyal consumers have asked us to expand our assortment and develop products for the little ones in their lives,” said Terence Reilly, global president of Stanley brand. “Delivering against our […]
Rumpl Safely Goes Fireside With NanoLoft Flame Blanket
Rumpl, the manufacturer of technical blankets, introduced the NanoLoftâ Flame Blanket for use at the campfire or firepit. “One of the most frequent requests we get from Rumpl fans is for a flame-resistant blanket, and we designed the NanoLoft Flame Blanket for extended life around the campfire,” said Wylie Robinson, founder and CEO. “The proprietary blend of […]
