SGB Today

2023 VinFast Ironman World Championship To Hold Dedicated Women’s And Men’s Race Days

Ironman announced that the 2023 VinFast Ironman World Championship triathlon would continue with a two-day format in Kailua-Kona, Hawaii, on October 12-14.  This year, for the first time in the 40-plus-year history of the triathlon’s event, the 2022 VinFast Ironman World Championship will take place over two days in Kona, Hawaii, on October 6 and […]

Icemule Coolers Introduces Transparent Air-Insulated Cooler

Icemule Coolers, makers of portable backpack coolers, created its first transparent, air-insulated cooler, the Icemule Clear, designed for venues that require clear bags for entry. “Our wide array of colors is part of what sets Icemule Coolers apart,” said James Collie, founder and CEO. “So when we noticed the ‘clear’ trend making a comeback and […]

Hydro Flask Announces Sustainability Improvements And GHG Emissions Goals

Hydro Flask, the manufacturer of insulated stainless steel flasks and soft goods and a Helen of Troy (NASDAQ: HELE) brand, announced progress on its sustainability objectives. In Spring 2022, Hydro Flask rolled out Forest Stewardship Council (FSC) certified packaging, including 80-to-100 percent recycled content. By the end of the calendar year, the company’s goal is […]

Smith Expands Partnership With Alterra Mountain Company

Smith announced it renewed and expanded its partnership with Alterra Mountain Company as the exclusive product sponsor of eyewear and helmets among 15 Alterra-owned resorts across North America, targeting a multi-season approach to provide resort visitors protective gear, including Smith’s snow and bike helmets and the brand’s proprietary ChromaPop lens technology across sunglasses and goggles. […]

Icebreaker Releases Annual Transparency Report

Icebreaker released the fifth installment of its annual Transparency Report, focused on switching to regeneratively grown wool. Through its partnership with The New Zealand Merino Company and its ZQRX program, the company aims to incorporate regenerative practices across all the merino stations that supply its merino wool. ZQRX is a wool certification standard and regenerative agriculture […]

Kane Footwear Releases Limited Edition Shoe

Kane Footwear, the renewably-sourced active recovery footwear brand, partnered with Athletic Brewing Company to create a limited-edition recovery shoe featuring Athletic’s non-alcoholic IPA, Run Wild colorway.  “We’re excited to partner with Athletic Brewing to release a shoe inspired by a like-minded brand dedicated to athlete recovery,” said John Gagliardi, founder and CEO, Kane Footwear. “We […]

Go From Land To Water In Chaco’s New Canyonland Sneaker

Chaco Footwear launched its latest footwear style, Canyonland, offering consumers two types of traction, non-marking ChacoGrip rubber compound, for a land-to-water sneaker option. Canyonland dries quickly with a breathable mesh, multiple drainage points and a padded heel and tongue made with non-absorbent foam. The footbed features Chaco’s Luvseat arch support that is removable to dry […]

Kitsbow Modernizes The Classic Denim Shirt

Kitsbow Cycling Apparel launched its purpose-designed Denim Icon Shirt that “meets the standards of luxury apparel.” The shirt is the same silhouette as Kitsbow’s Icon Shirt made with Pendleton Wool. Vented gussets minimize binding across the shoulders, while front snaps and rear vents adjust ventilation and allow for a wide temperature range of wearability in […]

Outdoor Vitals Reimagines The Travel Backpack With KotaUL

Outdoor Vitals, the Utah-based performance outdoor apparel and gear brand, released its KotaUL adventure backpack featuring water-resistant ripstop fabric with an “intelligent frame design.”  “With the KotaUL, we set out to make a pack that meets the needs of travelers and adventures alike,” said Tayson Whittaker, founder, Outdoor Vitals. “Our background in designing packs for […]

Adidas Originals Drops OR0074 Unisex Sunglasses

Adidas Originals OR0074 unisex sunglasses feature rounded metal frames with ultra-thin temples for a more lightweight take on a classic style. The flexible temples are accentuated with a rubber Adidas logo insert, while color details outline the temple tips. Adjustable nose pads offer comfort. Available in five frame/lens options: Matte Black/Smoke; Blonde Havana/Blue; Grey/Bordeaux; Crystal/Green; […]

Inov-8 Launches Limited Edition F-Lite 260

Inov-8 collaborated with its ambassador athlete and ten times CrossFit Games athlete Scott Panchik to launch a limited-edition shoe. The white and black F-Lite 260 legacy edition is exclusive to the U.S., and the company produced 600 pairs. Regarded as the most consistent CrossFit Games athlete of the last decade, Panchik’s expertise led heavily in […]

Hyosung Creora Bio-Based Spandex Receives Global SGS Certification

Hyosung, the manufacturer of spandex and developer to commercialize bio-based spandex, received eco-product certification from Standard Global Services (SGS), guaranteeing that its creora bio-based spandex is made with plant-based materials and manufactured in a harmless and eco-friendly environment.  Hyosung’s creora bio-based spandex replaces 30 percent of petroleum-based resources with bio-based raw materials from industrial field corn, also […]

Moultrie Mobile Releases Edge Cellular Trail Camera With Auto Connect Technology

Moultrie Mobile, the manufacturer of cellular trail cameras and all-in-one remote monitoring systems released its cellular trail camera, the Edge, with built-in memory, flexible power options and Auto Connect Technology. With the Edge, consumers don’t have to select a carrier-specific camera to match the cellular coverage options for each camera location. Using Auto Connect Technology, […]

Gregory Mountain Products Redesigns Iconic Packs For Spring 2023

Gregory Mountain Products elevated its backpacking and hiking packs collection for spring 2023 by redesigning its long-standing Zulu, Jade, Miko, and Maya suspension systems. The brand also expanded its reservoir collection with two styles added to its Nano collection.  The Zulu and women’s Jade in the ventilated backpacking and hiking category offer a more supportive and […]

Knog Introduces Versatile Rear Bike Light

Knog, the bike and outdoor lighting accessory designer, created its Blinder Link tail light which can be mounted on a saddle or rack. The latest addition to the brand’s “to be seen by” collection, the Blinder Link is designed with two separate mounting systems for road visibility. The Blinder Link Rack affixes to the rear […]