SGB Today

Costa Sunglasses Adds Three Water-Inspired Frames To Its Lifestyle Collection

Costa Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, added three lifestyle frames to its fall 2022 collection—Palmas, Irie and Paunch XL. An extension of the company’s Spring 2022 lifestyle collection, the three frames feature similar designs and detailing, including interior sculpting resembling the hull of a boat.  Palmas, the more feminine of […]

Kitsbow Introduces Icon Flannel Shirt

Kitsbow Cycling Apparel released its Icon Flannel Shirt in more fits and sizes. With the recent introduction of its Icon Ample Athletic Fit for women, consumers can select from 59 sizes and fit combinations in Pendleton plaid or heathered wools and denim.  “One of the hallmarks of the Kitsbow apparel experience is the tailored fit,” explained David Billstrom, […]

Louisville Slugger Releases 2023 One-Piece Alloy BBCOR Bat Line

Louisville Slugger launched its  2023 Omaha and Vapor from its one-piece alloy BBCOR (-3) bat line.  The redesigned Omaha features the latest TPX-24 alloy barrel for increased stiffness and energy transfer on contact, an updated PWR End Cap to optimize barrel performance and Tuned Mass Damper (TMD) to absorb vibrations. The revamped Vapor features stiff construction, a redesigned Series 7 Alloy Barrel for value, […]

Aetrex Albert 2 Pro 3D Foot Scanner In Use By U.S. Military

Aetrex, the manufacturer of foot scanning technology, orthotics and comfort and wellness footwear, announced that the U.S. Army Combat Capabilities Development Command Soldier Center (DEVCOM SC) rented its Albert 2 Pro 3D foot scanner to use during its deep dive into the need for, and potential impact of, combat and safety footwear designed for women. Aetrex said […]

Gore-Tex AW22 Products Include Expanded Polyethylene Membrane

W. L. Gore & Associates announced that the consumer business of its fabrics division would introduce new Gore-Tex products with expanded Polyethylene (ePE) membrane for AW22. The ePE membrane is used as a complementary material suitable for a variety of consumer products and uses. Gore-Tex ePE membrane features and products include: The membrane is light, […]

First Ascent Coffee Travels To Outer Space With NASA’s SpaceX Crew-5 Astronauts

This fall, First Ascent, the specialty coffee roaster enjoyed by outdoor enthusiasts, will also be enjoyed by astronauts in outer space.  Approximately 250 servings of the brand’s handcrafted Dawn Patrol instant coffee is on board with NASA’s SpaceX Crew-5 mission to the International Space Station, launching today, October 5. “In August 2021, I received an email asking […]

Ikon Pass Adds Grandvalira Resorts Andorra And Sun Peaks Resort BC

Skiers and riders have more choices for winter 2022/23 as the Ikon Pass expands globally with the addition of Grandvalira Resorts Andorra and Sun Peaks Resort in British Columbia. Ikon Pass is offered in more than 50 global destinations, including five in Europe and nine in Canada. “We are thrilled to give members of the […]

Fieldsheer Selected As Official Heated Apparel Partner Of NFL Buffalo Bills

Fieldsheer, a technology company that manufactures temperature-controlled apparel, announced it signed a corporate sponsorship deal with the National Football League’s Buffalo Bills. Per the terms of the sponsorship, which officially began with the 2022/23 season, Fieldsheer has the right to refer to itself as “An Official Heated and Cooling Apparel Partner of the Buffalo Bills” […]

Cardo Systems Launches Packtalk Outdoor

Cardo Systems, the manufacturer of motorcycle communication devices, released its Packtalk Outdoor communication system for 2022/23, allowing groups to communicate hands-free, on the go, without internet or cell service.  Cardo’s Packtalk Outdoor, uses the company’s Dynamic Mesh Communication (DMC) technology, which allows skiers, snowboarders and outdoor sports enthusiasts to communicate with up to 15 people […]

Stio Expands Product Line, Launches Colter Footwear Collection

Stio, headquartered in Jackson, WY, expanded its product line by launching its Colter Footwear Collection, featuring six styles designed for “functional comfort, breathable warmth and casual style.” “When creating the line, we had one main goal in mind. We wanted to deliver a collection authentic to our mountain life. Each style needed the ease of […]

100% Introduces Its First Snow Goggles Collection

100% dropped its 2022/23 Snow Collection, including its first snow goggles. “With our brand’s first Snow Goggle Collection, we are authoring a new chapter for 100%,” said VP of Global Marketing and Sales, Gwen van Lingen. “Having performance at the core of our brand is very important, but continuing to showcase bold creative design that […]

Oros Launches Streetwise, Adventure-Ready Veer And Voya Pant

Oros, the manufacturer of thermal apparel, launched its Solarcore-equipped men’s Veer Pant and women’s Voya Pant. Integrating a synthetic softshell design with the zero-bulk insulative qualities of the brand’s Solarcore technology, the Veer and Voya provide versatility and style for wearing on the trail or to the office.   Stretch-woven fabric and articulated design work in […]

BioLite Revamps Rechargeable Performance Headlamp Line With New Models

BioLite, the outdoor lighting and energy solutions brand, refreshed its rechargeable headlamp line with three new headlamps, including Headlamp 325, Headlamp 425 and Headlamp 800 Pro. BioLite Headlamps integrate electronics into a slim, wearable headband called 3D SlimFit. Launched in 2018, the headband’s construction offered the “first” zero-bounce headlamp design. With its latest update, BioLite developed product and firmware […]

Primus Creates On-The-Go Feed Zone Collection For Cyclists

Primus, the Swedish cooking equipment brand, introduced its Feed Zone collection, available in Spring 2023. Highlights include a compact stove, coffee and tea press and double-walled steel mug. The system packs into a rolltop bag that attaches to bike frames and handlebars or fits in panniers. “Meal bars and gels are fine, but why not […]

Rossignol Group Invests In Wintersteiger Jupiter Ski Service Machines

Rossignol Group, home to global winter sports brands Rossignol and Dynastar, said it invested in Wintersteiger Jupiter ski service machines for its three production centers in France and Spain to process the Group’s racing ranges and consistently finish across all its facilities. “Rossignol Group brands have trusted in Wintersteiger machines for ski finishing for many […]