SGB Today

Ignik Introduces Backside Heated Seat Pad

Ignik, the Bainbridge Island brand, released its Backside Heated Seat Pad, offering battery-powered portable heat built for the outdoors. The Backside Heated Seat Pad is lightweight and can turn a chair into a heated seat. Made with a weather-resistant, bluesign-approved 100 percent recycled fabric outer and dense foam, it includes an intelligent controller which maximizes […]

Full Stack Supply Co. And Brands Receive B Corp. Certification

Full Stack Supply Co. (FSSC) and its three brands, Faction Skis, FW Apparel, and United Shapes, are B Corp. Certified, having met high social and environmental performance standards, transparency and accountability. The “B” in B Corp stands for “Benefit for All,” emphasizing five central stakeholders: workers, customers, suppliers, community, and the environment. To become B […]

Solo Stove Launches Mesa Tabletop Fire Pit

  Solo Stove launched Mesa, the smallest addition to its fire pit collection. Similar to the rest of Solo Stove’s fire pits, Mesa ignites within minutes due to Signature 360° Airflow.  The equipment has dual fuel capability and can run off either pellets (with the included pellet adapter) or traditional wood.  The company recommends that […]

Solo Stove Introduces Pi Supply

Solo Stove launched “restaurant-quality” pizza ingredients to complement its tools and accessories line. Aptly named “Pi Supply,” these ingredients work with Solo Stove’s Pi Pizza Oven, launched earlier in 2022. “The creation of our Pi Supply line was driven by two key underlying themes: making pizza night easy and convenient for everyone and providing the […]

Gnarly Nutrition Receives NSF Certification For Product Line

Gnarly Nutrition announced that all of its powdered supplements are now NSF-Certified.* NSF certification ensures that products meet strict public health protection standards. There are two levels of NSF certification.  NSF Content Certified Products undergo independent testing for label claims and contaminants—meaning that the ingredients listed on the label are the contents found inside. All […]

Stanley To Introduce Quencher H2.0 FlowState Tumbler

Stanley, a PMI Worldwide brand, announced it will launch the H2.0 version of its Adventure Quencher Travel Tumbler, the Quencher H2.0 FlowState Tumbler on September 13 made of 90 percent recycled stainless steel. “The Quencher has become an internet sensation over the last two years,” said Terence Reilly, global president, Stanley brand. “As it has […]

Forme Enters Therapeutic Golf Wearables Market

Forme, a wellness-technology company, launched into the golf market with its FDA-registered therapeutic wearables. After successful results with Olympians, NBA, MLB, and NHL players, Forme’s products are worn by PGA tour players, amateur golfers, coaches, and golf fitness professionals. “Golfers, due to habitual forward postures and demanding playing and travel schedules, have a demonstrated history […]

Reima Launches 2022 Early Autumn Back-To-School Collection

Reima U.S.A, Inc, a 78-year-old Finnish children’s activewear brand, including apparel and footwear, introduced its 2022 early Autumn back-to-school line, showcasing rainwear and outerwear, with new designs dropping weekly through September 2022. The 108-piece collection (91 percent sustainable) includes jackets, hoodies, pants, overalls, gloves, and footwear. Each style has recycled mono-material—a minimum of 50 percent […]

Matador Speed Stash Adds Convenient Storage To Most Backpacks

Matador Travel Equipment, the producer of performance travel equipment, introduced its Speed Stash, a “universal” backpack strap that attaches to any backpack with a sternum strap, even if unbuckled.  “The Speed Stash is one of the most universally useful products we’ve launched yet,” said Chris Clearman, founder and CEO. “It provides quick access to your phone, […]

Arcade Belts Introduces Island Collection

Arcade, a brand founded on the belief that belts “could be designed to function better, last longer and be more comfortable,” introduces the Island Collection, including new styles Hang Loose, Hula Fade, Aloha Deliciosa, and Hawaiian Islands Fade.  The new Island styles, and all Arcade performance stretch belts, are made with Repreve, a post-consumer recycled […]

Artilect Introduces Divide Fusion Stretch Hoodie

Artilect, the technical apparel brand, released the Divide Fusion Stretch Hoodie, “which incorporates entirely new materials for performance and sustainability while offering the next level of moisture management and thermoregulation as a standalone product and optimized when used together with other pieces of Artilect’s A/SYS technical apparel system,” said the brand. “With the Divide Fusion […]

Stitch Introduces The SL “Throw-And-Go” Sunday Bag

Stitch Golf expanded its golf bag family with the launch of the SL Sunday Bag, a blend of design and function to meet the needs of today’s golfer. “The SL Sunday Bag is the perfect bag for walking 9, playing your favorite short course or heading to the range to get in a practice session,” […]

Fila Collabs With Brandon Maxwell As Guest Designer For New Tennis Collection

Brandon Maxwell, creative director of Brandon Maxwell, the luxury ready-to-wear label, worked with Fila as a guest designer on its new women’s tennis collection, marking his first foray into tennis apparel. Fila by Brandon Maxwell “blends Fila’s strong Italian heritage and legacy of athletic design innovation with Brandon’s classic American aesthetic.” For the season’s final […]

Georgia Boot Extends Women’s Eagle Trail Collection

For over 75 years, Georgia Boot, based in Nelsonville, OH, has manufactured and marketed work and outdoor footwear. The company’s products are available in nearly 3,000 retail and catalog outlets. It is a division of Rocky Brands, a publicly traded company on NASDAQ under the symbol: RCKY. The company has extended its women’s Eagle Trail […]

Merrell Launches Second-Gen Women’s Hiker Timed With Launch Of Hiking Club

Merrell launched its women-centric hiking club to “provide inspiration and connection to the outdoors through a digital community.” To support the launch, the brand announced the second generation of its leading women’s hiking sneaker, Bravada. “Merrell is leading the hiking revolution into the mainstream, and we recognize the needs of women hikers are quite diverse – […]