On’s Cloudprime Reshapes Carbon Waste Into Running Shoes
Swiss sports brand On presents the first shoe made from carbon emissions, called Cloudprime. “This is a significant moment in On’s journey to move away from petroleum-based resources by creating a new foam material called CleanCloud, made using carbon emissions as a raw material. On is the first company in the footwear industry to explore […]
Aetrex Launches Proprietary 3D Data Portal
Aetrex, Inc. (Aetrex), the manufacturer of foot scanning technology, orthotics, comfort and wellness footwear, launched its Foot.com data portal, a dedicated platform to help shoe manufacturers worldwide create better-fitting footwear. Users can view and extract global 3D foot data by gender, foot size, country, and more. “Launching the portal marks a significant step forward in […]
KUIU Debuts Proximity Series For “Silent” Hunting
KUIU, the manufacturer of performance hunting gear, launched a line of apparel focused on silent movement in cold conditions, engineered with a feature set for treestand hunting. The Proximity series includes the Proximity Insulated Hooded Jacket and Proximity Insulated Pant,and combines technologies to ensure the wearer is undetected during close encounters with wildlife in cold weather conditions. Both […]
Matador Travel Equipment x Volcom Collaborate On Textile Design
Matador Travel Equipment and Volcom, the board sports brand, collaborated to create the Bark Camo print. Building off the success of the brands’ first joint effort, which launched in 2021, the pattern comes in a product assortment including the Freerain22 Backpack, Freerain Hip Pack and the Pocket Blanket. “Volcom’s Earth Tripper collection is one of our […]
Salomon’s New Brand Signature, “Tomorrow Is Yours”
Salomon has a new brand signature, “Tomorrow is Yours,” which includes an updated logo and brand campaign as part of its objective to inspire new and younger outdoor enthusiasts. “At Salomon, we believe that forging a deeper connection with nature and the outdoors can improve people’s lives and make us all better,” said Salomon President […]
Honey Stinger Announces Fall NCAA College Hive Captains
Honey Stinger announced its Fall NCAA College Hive captains. They include Rutgers soccer player Riley Tiernan, Notre Dame football player Chris Tyree, Temple basketball player Jalynn Holmes, and Auburn football player TJ Finley. The College Hive is the company’s Name, Image and Likeness (NIL) program for collegiate athletes that rolled out in fall 2021.The program […]
Econic One Launches Three E-Bikes In The U.S.
Building on its growth in Europe, the e-bike brand Econic One launched three styles in the U.S. for a wide range of intended purposes and riding styles designed to cover the majority of riders. Styles include: Econic One Comfort Limited Econic One Bandit Econic One Adventure Econic One e-bikes are Class I models featuring pedal […]
Recover Brands Releases Sport Elite Collection
Recover Brands, a U.S. manufacturer of sustainable apparel, released its Sport Elite collection. “Our goal at Recover is to build a company that focuses on being as environmentally friendly and socially responsible as possible in all aspects of our business—from design to manufacturing to fulfillment,” said Bill Johnston, founder and president. “When we created the Sport Elite […]
The North Face Releases Third Installment Of Gucci Collaboration
The North Face and Gucci rolled out the third chapter of their ongoing collaboration for Fall/Winter based on designs from TNF archives mixed with Gucci’s bright colors. The ready-to-wear collection features TNF heritage styles, including its goose-feather down Sierra Parka, Down Vest, Windjammer, and a collection of equipment and accessories. The outerwear silhouettes are archival […]
Blackcrows Reintroduces The Mirus Cor
Black crows, the French ski products and apparel brand, reintroduced the Mirus Cor, a ski built for fast turns and freestyle carving in various terrain. Built with a fairly long rocker and split tail, the Mirus Cor allows skiers to play with shorter curve radiuses, either on the piste or hunting for side hits. It […]
100% Adds Freestyle Olympian To Global Snow Roster
The San Diego, CA-based sports performance brand 100% added freeskiing and pipe pro Nico Porteous, who joins its global roster of winter athletes, including Zoi Sadowski-Synnott, Laurie Blouin, Dusty Henricksen, Richard Permin, and Malou Peterson. Porteous was the youngest skier to land a triple cork at age 14. By 20, he was an Olympic champion. […]
Igloo Launches Beatles Yellow Submarine Cooler Collection
Igloo launched The Beatles Yellow Submarine coolers inspired by the rock band’s animated 1968 film and album. The special-edition collection includes a Little Playmate cooler, backpack cooler and tote cooler bag featuring custom artwork from the movie. “It’s such a dream to continue our partnership with the truly revolutionary Beatles,” said Adrienne Berkes, vice president, […]
Moncler Launches TrailGrip Footwear Line
Moncler launched its Trailgrip line, a “convergence of its mountain DNA and an effortless cool that speaks to urban city spaces.” The footwear features a robust sole inspired by Vibram’s MegaGrip rubber mountain bike tires and flexible carbon fiber plates for responsive cushioning and dynamic support. The company collaborated with Cordura and Gore-Tex on the […]
Ripton & Co. Releases Diesel Overalls
Ripton & Co., the technical active stretch denim brand, released its men’s and women’s overalls in its performance wash, diesel. “These overalls are going to be a staple in people’s lives,” said Elliot Wilkson-Ray, founder and CEO. “We have been tweaking the fit of our overalls since inception, and these are the best yet—incredibly stylish […]
Adidas Terrex Releases Free Hiker 2
Timed with its United by Summits campaign, Adidas Terrex released Free Hiker 2—an updated version of its hiking silhouette. The shoe offers an “improved sock-like fit for increased adaptability and a high-performance upper made of yarn that’s 50 percent Parley Ocean Plastic, reinforcing Adidas’ commitment to end plastic waste.” The shoe includes Adidas’ Boost technology for […]
