SGB Today

Point3 Named Official Youth Basketball Outfitter For NBA Cleveland Cavaliers

Point3, the apparel manufacturer, and the NBA Cleveland Cavaliers announced a three-year partnership to outfit all Cavalier Youth Programs.  “We’re thrilled about this new partnership with Point3,” said Scott MacDonald, senior director, Youth Development, Cleveland Cavaliers. “Their experience working with junior NBA and youth programs across the country made this choice an easy one for us. […]

Suunto To Release 9 Peak Pro GPS Multisport Watch

Suunto released its Suunto 9 Peak Pro, a GPS multisport watch made in Finland with 100 percent renewable energy. It is the first Suunto watch to calculate its carbon footprint and fully compensate with Verified Carbon Units.  During its lifespan, the watch creates just 16.5 lb CO2e (7.5 kg CO2e), or the equivalent of driving […]

Danner Drops Two Limited-Edition Boots To Celebrate 60 Years Of Bond

When James Bond required high-performance boots for the movies No Time To Die (2021) and Spectre (2015), the filmmakers reached out to Portland, Oregon’s bootmaker, Danner.  To celebrate the 60th anniversary of James Bond films, Danner is releasing two limited-edition boots inspired by styles worn by 007 in past films.  The 007 Mountain Light II 60th Anniversary and the 007 Tanicus […]

Smith Launches I/O MAG Imprint 3D Goggle For W22/23

Smith, the manufacturer of snow goggles, relaunched its Imprint 3D Technology for Winter 2022/23.  Imprint 3D Technology addresses a wide range of face shapes and features while eliminating a one-size fits all approach. The custom experience offers increased all-day comfort, elimination of light leaks due to improper fit, removal of pressure points or hot spots, […]

Nocs Provisions Launches Limited-Edition Binocular Bundle Honoring Native Americans

Nocs Provisions, the manufacturer of binoculars and accessories, partnered with Amelia Winger-Bearskin to create a limited-edition binocular bundle with a strap design inspired by the traditional patterns and beadwork of the Seneca-Cayuga Nation of Oklahoma. Winger-Bearskin is an artist and a Haudenosaunee (Iroquois) of the Seneca-Cayuga Nation of Oklahoma, Deer Clan. This collaboration is also […]

Superfeet Introduces Purpose-Built Insoles For Skiing And Snowboarding

Superfeet launched two winter-specific insoles—Winter Comfort and Winter Comfort Thin. Winter Comfort insoles are designed for stability and comfort in comfort-fit boots and Winter Comfort Thin insoles feature a thinner profile insole for performance-fit boots. “A better fitting boot can make a world of difference for skiers and snowboards. It can mean being able to […]

GOA Connect Buying Show Increases Retailer Attendance

Grassroots Outdoor Alliance (GOA) will hold its Connect buying show in Kansas City next month.  Scheduled to take place from November 7-10, Grassroots Connect will gather “more than 1,000 attendees at the Kansas City Convention Center for 9,343 pre-scheduled appointments, including 8,230 total meeting hours. Buyers at the show will represent 132 retail stores and […]

Kodiak Puts Boots On The Ground For Fall 2022 Collection

Kodiak, the 112-year-old Canadian footwear brand, introduced new men’s and women’s work-style footwear for its Fall 2022 collection. The collection uses Bloom technology, transforming biomaterial waste, including algae, into renewable performance replacements for traditional petroleum-based E.V.A. components, continuing on the company’s “Built For What Matters” sustainability initiative. “We always feel it is important to keep […]

Inov-8 Trailfly Ultra G 280 Gives Runners More Bounce

Inov-8 is launching its first trail running shoes to include using nitrogen gas. The brand said its nitrogen-infused midsole foam gives runners more underfoot bounce. Testers reported that the shoes “made them feel like they were flying… almost cheating.” Inov-8, headquartered in the English Lake District in the UK, will officially launch the shoes on […]

Stio FW 2022/23 Line Relaunches Environ Collection, Adds Environ XT Anorak Jacket

Stio, headquartered in Jackson Hole, WY, released its Fall/Winter 2022/23 line with the relaunch of its updated Environ Collection. The collection now features a 100 percent recycled poly face fabric for waterproofing and breathability and new features, including a forearm RFID pass pocket, Cohaesive hood adjusts, and a re-engineered powder skirt. Each style offers a refined […]

Superfeet Rolls Out Data-Driven Insole Recommendations Nationwide

Superfeet expanded its Personalized Fit Experience to include data-driven insole recommendations. Using lab-quality tools and biomechanic analytic software, Superfeet trained fit professionals, working in U.S. specialty retail stores, guide customers through the insole fit process and recommend custom-tailored insoles when the process is complete. “The structure of a human foot is as unique as a […]

Igloo Releases WWE Championship Fanny Pack Cooler 

Igloo released its special-edition softside WWE Championship Fanny Pack cooler in an exclusive collaboration with WWE to pair with its previously released WWE cooler collection. “We’re taking things to the coolest next level with WWE,” said Adrienne Berkes, vice president, Marketing, Igloo. “We can’t imagine anyone in the WWE universe who hasn’t wished they had […]

Branwyn | Performance Innerwear Releases Limited Edition Bra For The Cure

Branwyn|Performance Innerwear released its limited edition ‘Bra for the Cure’ with ten percent of sales donated to support the fight against breast cancer. All funds will be donated equally to Susan G. Komen and Casting for Recovery.  Designed to be worn as a crop top or as a bra, the Bra for the Cure offers […]

Costa Sunglasses Adds Three Water-Inspired Frames To Its Lifestyle Collection

Costa Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, added three lifestyle frames to its fall 2022 collection—Palmas, Irie and Paunch XL. An extension of the company’s Spring 2022 lifestyle collection, the three frames feature similar designs and detailing, including interior sculpting resembling the hull of a boat.  Palmas, the more feminine of […]

Kitsbow Introduces Icon Flannel Shirt

Kitsbow Cycling Apparel released its Icon Flannel Shirt in more fits and sizes. With the recent introduction of its Icon Ample Athletic Fit for women, consumers can select from 59 sizes and fit combinations in Pendleton plaid or heathered wools and denim.  “One of the hallmarks of the Kitsbow apparel experience is the tailored fit,” explained David Billstrom, […]