SGB Today

G-Form Enters Softball/Fastpitch Category With Women’s-Specific Line

In partnership with professional and four-time All-American Sierra Romero*, G-Form introduced its first women’s-specific protective equipment in the softball, fastpitch category. The line includes the Shockwave Elbow Guard, Shockwave Batting Gloves and Heist Sliding Shorts each engineered for women and sized for youth and adults. “We are incredibly proud to join forces with Sierra, one […]

Kahtoola Redesigns NANOspikes Footwear Traction For F23

Kahtoola, the manufacturer of footwear traction and performance gaiters, redesigned its ultra-low profile footwear traction, NANOspikes, for fall 2023.  Designed for running and walking on snowy, icy roads and sidewalks, the updated spikes improve comfort, fit and traction. “Our innovative NANOspikes redesign is based on customer and athlete feedback as well as our personal experience […]

Medline And Hologenix Launch Curad Performance Series Powered By Celliant

Medline, a medical product distributor and manufacturer, together with Hologenix, a materials science company, launched a new line of Curad Performance Series orthopedic products powered by Celliant infrared technology. Celliant, the flagship innovation of Hologenix, is a proprietary blend of natural minerals that allow textiles to convert body heat into infrared energy, returning it to […]

Solo Stove Releases Fire Pit Compatible Pizza Oven, Pi Fire

Solo Stove, the home and outdoor lifestyle brand within the Solo Brands portfolio released the Pi Fire, a pizza oven to use with a wood fire pit; this follows the brand’s Pi backyard pizza oven released earlier in 2022. The oven’s skirt captures a wood flame’s heat and directs it toward the stone and crust […]

Stitch Golf Launches 2022 Holiday Capsule Collection

Stitch Golf launched its men’s 2022 Holiday Capsule collection—a fusion of traditional golf aesthetics with advanced fabrications. “We created the upscale 2022 Holiday Capsule Collection for comfort and performance while staying true to our roots,” said CEO Brad King. “This collection re-emphasizes the importance we place on versatility, including classic wardrobe necessities from layering pieces […]

POC Launches Recco-Equipped Dimension Avalanche Backpack

POC’s Dimension Avalanche Backpack integrates Recco technology with its Alpride E2 Electronic Airbag System. Combining the technologies created the “perfect tool for enhanced safety during backcountry adventures.” Integrated into the Dimension backpack, the Recco reflector complements an avalanche transceiver adding a second layer of searchability. Rescuers can use a handheld or helicopter-mounted Recco Detector that […]

Sitka And Black Diamond Collaborate With Snowboarder Eric Jackson

Sitka Studio, the innovation incubator for Sitka gear, released Project .002, a collaboration between Sitka, Black Diamond and snowboarder Eric Jackson on a limited-edition line of technical Gore-Tex gear. After more than 20 years of big-mountain snowboarding, Jackson’s passion is visiting remote mountain ridges in pursuit of adventure and connecting with nature. That passion led […]

Isbjörn Of Sweden Goes 100 Percent PFAS-Free For FW23

With the goal to reduce carbon emissions and be net zero by 2045, outdoor kid’s brand Isbjörn of Sweden saod its product range would be 100 percent PFAS-free for Fall/Winter 2023 and includes YKK zippers, which are fluorocarbon-free in both materials and trim. Maria Frykman, CEO, Isbjörn of Sweden said, “In order to achieve reducing […]

Fieldsheer’s MW Connect App Offers User Control Of Mobile Warming Garments

Fieldsheer, the maker of temperature-controlled apparel, enhanced its MW Connect app with new features to pair and use its Mobile Warming garments easily. Fieldsheer’s MW Connect app lets owners control the company’s Bluetooth-enabled Mobile Warming Technology garments with a mobile device(s). After pairing and syncing the device(s) with Fieldsheer garments, users can perform various functions, […]

Nautilus Drops Schwinn 190 and 290 Bikes For The Holidays

Timed for the holidays, Nautilus introduced the Schwinn 190 Upright and Schwinn 290 Recumbent bike. Both bikes are connectable to its JRNY digital fitness platform, featuring terrain control technology, new design elements and functionality for all fitness levels. “We know it’s a challenging economy, and our research tells us that consumers are sticking with home […]

Branwyn | Performance Innerwear Transitions To ZQ-Certified Wool

Branwyn|Performance Innerwear, the merino wool performance innerwear brand, transitioned to ZQ-certified wool.  In compliance with Reach and Oeko-Tex standards, Branwyn extended its commitment to ethical wool through a partnership with The New Zealand Merino Company, which sets the ZQ Grower Standard.  “At Branwyn, the health of our customers, our sheep and our planet has always […]

Kitsbow Hybrid Icon Flannel Shirt Supports Cold Weather Conditions

Kitsbow Cycling Apparel added another made-to-order variation to its Icon Flannel Shirt. From the “blueprints of Kitsbow’s classic Pendleton Wool Icon, the Hybrid Icon Shirt purposely adds a layer of durable, wind-blocking, water- and abrasion-resistant fabric right where you need it most—across the chest and shoulders,” said the brand. The fabric placement in the Hybrid […]

Aquasphere Named Official Swim Course Sponsor Of Clash Endurance Events

Aquasphere, the swim and triathlon brand, entered into a two-year partnership with Clash Endurance, known for its races at speedways across the U.S. As the official swim course sponsor for the 2022/23 Clash Endurance Daytona events and the 2023 Clash Endurance Miami, Aquasphere will be on-site at the Daytona International Speedway December 2-4, 2022/Dec. 1-3, […]

Outdoor Drinkware Brands Collaborate To Reduce Carbon Emissions

Klean Kanteen, MiiR, Stanley, and Yeti are collaborating to reduce carbon emissions across the drinkware supply chain as part of OIA’s Climate Action Corps. initiative to go beyond net-zero emissions. Manufacturing can be a significant piece in the environmental footprint of food and beverage containers. The primary goal of the collaboration is to “move industry […]