Matrix Fitness Partners With Rick Muhr As Brand Ambassador
Matrix Fitness announced a new partnership with running coach Rick Muhr as a Matrix brand ambassador. In his 45 years of experience, Muhr has trained “over 20,000 runners worldwide and has completed 32 marathons.” He is also the founder of the Marathon Coalition, a team of education-based and health-based charities training runners for marathons worldwide. […]
Polartec Bio-Based Power Shield Debuts For F23
Polartec, a Milliken & Company brand, launched bio-based Polartec Power Shield fabric technology for sustainable weather protection. The launch reinforces the company’s “continued pivot to source living matter substitutes for petroleum-based products while increasing the efficiency and performance of fabrics and materials.” The monolithic membrane of Polartec Power Shield is made from “plant-based and non-PFAS […]
VSSL First Aid Stash Collection Offers Kit Customization
VSSL, the outdoor gear manufacturer, released its customizable First Aid Stash collection which includes VSSL’s water-resistant, military-grade aluminum capsules with multiple end cap options, each housing a combination of sizes of the brand’s screw-top storage tins. “This isn’t your typical first aid kit,” said Todd Weimer, founder, VSSL. “One of the reasons I started VSSL was […]
Rossignol Group Shares Composition Of The Essential, Its First Recyclable Ski
Rossignol Group shared with “stakeholders in the mountain/winter sport segment” its plan for a recyclable ski. The Group said it “aims to actively contribute to the launch or development of exchangeable technical solutions that will further facilitate the recyclability of products throughout global mountain and winter sport markets.” By 2028, the Rossignol Group said it […]
Thermal Comfort Hits Sweet Spot With OROS’ Gambit Jacket
Oros, the manufacturer of thermal apparel, will release its men’s and women’s urban-meets-outdoor style, storm-ready Gambit Jacket—a shell that excels in cold, wet environments—on October 21. “We made sure the Gambit Jacket could easily move from one condition to the next without losing its key attributes of comfort, breathability storm readiness and heat retention,” said […]
Outdoor Vitals Releases Vario Jacket
Outdoor Vitals, the Utah-based performance outdoor apparel and gear brand, released its Vario 9 oz. Jacket with breathable insulation and body-mapped ventilation. The Jacket’s 3DeFX insulation and ripstop nylon stretch during active movement, “creating tiny coils, like trampoline springs, to expand, allowing more heat to escape. When the fabric and insulation are not stretched with […]
Shaun White Expands Whitespace Collection, Partners With Backcountry
Shaun White, the Olympic and X-Games gold medalist, continues to build on his brand, Whitespace, adding apparel and gear for wear on or off the mountain. He has also partnered exclusively with Backcountry. Said White, “Backcountry felt like the obvious first choice for this partnership. Besides being a personal fan of Backcountry, they have over […]
Igloo Releases Iron Maiden KoolTunes Cooler With Bluetooth Speakers
Igloo released its Iron Maiden KoolTunes Playmate cooler with built-in Bluetooth speakers, featuring original album artwork and stereo sound in tribute to the heavy metal band. “Metal fans can’t get enough of our Iron Maiden Playmates, and now we’re going to blow their minds with the first Iron Maiden KoolTunes,” said Adrienne Berkes, vice president, […]
Hologenix Creates Flocked Infrared Material With Celliant Viscose
Celliant Viscose, which converts body heat into energy, was developed by materials science manufacturer Hologenix, creators of Celliant, a natural blend of IR-generating bioceramics used in textiles, and Kelheim Fibres, the manufacturer of viscose specialty fibers. It is the first in-fiber sustainable infrared viscose. Now Hologenix has partnered with Spectro Coating Corp., the largest vertically integrated […]
YKK Develops AquaGuard Natulon, An Environmentally Friendly Water-Repellent Zipper
YKK Corp. has developed an environmentally friendly water-repellent AquaGuard Natulon zipper. Beginning this month, YKK will spend about one year gradually replacing its conventional water-repellent AquaGuard zipper with the environmentally-friendly AquaGuard Natulon zipper with tape made from recycled PET plastic. The AquaGuard zipper, launched in 2002, has a polyurethane laminated water-repellent tape. For the recently developed […]
TSL Outdoors Launches Highlander Instinct And Symbioz Hyperflex Instinct Snowshoes
TSL Outdoor has launched its new Highlander Instinct and Symbioz Hyperflex Instinct snowshoes. Highlander Instinct Snowshoe, shown right, with lightweight Boa-laced bindings offer grip on all types of snow. By tightening the Boa Fit System, the shoe and binding become one, and the heel is freed of any pressure point. The heel lift, which is under the heel […]
Saucony Launches Ride 15 TR And Ride 15 TR GTX
Saucony launched the Ride 15 TR road-to-trail crossover shoe built with a new PwrRun foam cushioning formula, a low-profile PwrTrac outsole and a lightweight mesh upper. For runners who embrace the elements, the Ride 15 TR GTX, is engineered with Gore Invisible Fit technology, providing waterproof protection with the flex fit and feel of the […]
Ugg Classic Mini Regenerate AW22, Made With Raw Materials From Farms Practicing Regenerative Agriculture
UGG, a division of Deckers Brands, released its Classic Mini Regenerate boot for adults and kids, made with materials sourced from Atkins Ranch. “The new Classic Mini Regenerate is made with sheepskin from farms that practice regenerative agriculture to help restore soil, encourage wildlife diversity, capture carbon in the ground, and preserve the land for future generations,” said Nicks […]
Igloo Releases 24-Can Grateful Dead Backpack
Igloo added a softside cooler to its Grateful Dead Cooler Collection as it continues its partnership with the band. The special-edition, tie-dye Good Ol’ Grateful Dead 24-Can Backpack Cooler features band-inspired design details. “When you get to continue collaborating with such an everlastingly cool band, the design inspiration just flows,” said Adrienne Berkes, vice president, marketing, […]
The Woolmark Company x Luna Rossa Prada Pirelli Renew Partnership Ahead Of 37th America’s Cup
The Woolmark Company and Luna Rossa Prada Pirelli renewed their partnership as technical partners of the 37th America’s Cup* team. The extension will continue to support the team and crew, who are wearing Merino wool technical garments across all training and sailing activities. “I am glad that The Woolmark Company has renewed its trust in […]
