SGB Today

Norrøna and Ulysse Nardin Launch Limited-Edition Diver Norrøna Arctic Night Watch

Norrøna teamed up with swiss watchmaker, Ulysse Nardin, to launch the limited-edition, sustainably built Diver Norrøna Arctic Night Watch. Timed with the release, Ulysse Nardin announced its partnership with Norwegian polar explorer and Norrøna ambassador Børge Ousland. The production run of 29 limited-edition watches will be sold with a Norrøna Arktis Gore-Tex Pro Jacket beginning November […]

Dakine Sender Stretch 3L Series, First Recyclable, Technical Outerwear Kit

Dakine released its Sender Stretch 3L Series Jacket and Pant, a ready-to-recycle technical outerwear kit for winter.  The Sender, available for men and women, aims to reduce the brand’s environmental impact while pushing the technical performance of its products. “The Sender Series is part of Dakine’s first step towards integrating circular life cycle principals into broader […]

Franklin Sports Partners With PicklePlay 

Franklin Sports, the manufacturer and retailer in the sporting goods space, has partnered with PicklePlay to provide exclusive discounts and new resources to users of the pickleball community app.  The partnership makes Franklin the exclusive ball of the PicklePlay community, establishes discounts on Franklin gear and includes PicklePlay in upcoming Franklin pickleball starter sets.  PicklePlay, […]

Pertex x Cycora To Develop Circular Woven Fabric For Outdoor/Sportswear Industries

Pertex, the performance fabric brand, and Cycora, the regenerated material created from end-of-life textile waste, are in collaboration to develop performance wovens from landfill-destined textile waste, which sees “over 70 percent of clothing either landfilled or incinerated at end-of-life.” Cycora, developed by Ambercycle, Inc., is a Los Angeles-based materials science company that aims to end […]

Isbjörn of Sweden’s FW23 Collection Uses PrimaLoft’s Ocean Bound Insulation

Outdoor kids brand Isbjörn of Sweden continues its sustainability pledge and partnership with PrimaLoft for FW23, with a range of padded products using PrimaLoft’s insulation made from ocean-bound plastic. Maria Frykman, CEO, Isbjörn of Sweden, said, “As we strive to become fully circular by 2030 and a net zero company by latest 2045, part of […]

Noble Biomaterials Launches Ionic+ Botanical

Noble Biomaterials, the manufacturer of antimicrobial and conductivity solutions for soft surface applications, announced its latest innovation, Ionic+ Botanical, intended to “revolutionize products using antimicrobial and anti-odor treatments in fabric.” Celebrating 25 years in antimicrobial fabric science, the launch of Ionic+ Botanical expands Noble’s portfolio of Ionic+ antimicrobial products. The new formulation uses a renewable […]

Primus Celebrates 130th Anniversary With Limited Edition Heritage Collection

Primus, the Swedish cooking equipment brand, commemorates its 130th anniversary with a collection of heritage logo gear with packaging that features original graphics from its earlier years. The limited run is intended to be a collector’s edition. Primus was founded in a small blacksmith workshop in central Stockholm when F.W. Lindqvist and J.V. Svenson created […]

Orvis Adopts HD Wool Apparel Insulation For Anchorage Pieced Field Jacket

Orvis partnered with HD Wool Apparel Insulation to develop its Anchorage Pieced Field Jacket.  Orvis used fabric from three British companies to create the jacket that protects wearers from the cold and damp.  The outer shell is weather-resistant waxed cotton milled by Scotland’s Halley Stevensons, a specialist in densely woven fabrics.  The bottom panel is […]

Ripton & Co. Is Ready For Winter With New Insulated Denim Overalls

Ripton & Co. (Ripton), the technical active stretch denim brand, released new men’s and women’s winteralls—winterized deluxe overalls for cold weather adventures.  “These overalls are going to get you through the winter in style,” said Elliot Wilkson-Ray, founder and CEO. “They are an incredibly stylish high-performing denim piece—rugged, comfortable and the ultimate new winter staple.”  […]

Original Penguin Golf Launches Women’s F22 Collection

Original Penguin Golf by Munsingwear, a division of Perry Ellis International, launched its Fall 2022 golf collection for women. “We are excited to bring the Original Penguin Fall 2022 women’s collection to market,” said Oscar Feldenkreis, CEO, Perry Ellis International. “Our designers captured the perfect combination of style, flair and function, fusing traditional golf heritage […]

Igloo Expands Officially Licensed NFL Collection With Tailgate Tote Cooler Bags 

Igloo kicked off its first officially licensed NFL softside coolers as part of its expanded NFL collection, featuring custom designs for 15 NFL teams. “Our brand-new officially licensed NFL cooler bags are here, and we couldn’t be more excited,” said Adrienne Berkes, vice president, marketing, Igloo. “With our variety of Playmate coolers and these versatilely […]

Smith Announces Zero Plastic Waste Across Winter Packaging And Beyond

Since launching its Core Collection of eyewear made from post-consumer water bottles in early Spring 2022, Smith has continued its commitment to encourage outdoor enthusiasts to consider the environment with every purchase.  Smith has discontinued the use of plastic materials across its new packaging of wintersports and eyewear products beginning with Fall 2022, including the removal […]

Solo Stove Debuts The Tower Patio Heater

Solo Stove, the manufacturer of smokeless fire pits, debuts its Tower Patio Heater, extending the brand’s wood-fueled heritage year-round. The Tower gives off top-to-bottom warmth fueled by compressed wood pellets, extending heat to a 10-foot horizontal radius with a 3-hour consistent burn time. The latest in Solo Stove’s product line designed to bring indoor comfort […]

Matador Makes Ultralight Even Lighter With Beast28 Helium

Matador Travel Equipment introduced the Beast28 Helium, a special-edition, ultralight version of the brand’s Beast28 Ultralight Technical Backpack. The Beast28 Helium cuts weight from the Beast28’s original design, while still offering an agile frame engineered for technical outdoor pursuits. “The Beast28 was already one of the lightest framed packs on the market, and now we’ve taken […]