Enduro Bearings Partners With Alchemy Bikes
Enduro Bearings launched its ‘Enduro Bearings Inside’ program in collaboration with Alchemy bikes. The collab provides bearing specs and optimizes frame and spinning component durability and performance. The companies reported they would also work together to educate consumers on the benefits of purpose-built bearings. Alchemy bike‘s recently launched Au program (light frames and builds of […]
Snow Peak Collaborates With Jins On Limited Edition Eyewear Collection
Snow Peak, a Japanese manufacturer of outdoor camping equipment, collaborated with Japanese eyewear brand Jins on a collection of sunglasses that includes five frames in several colorways and kid sizes. Styles include the Jins x Snow Peak Jins Switch, Jins x Snow Peak Folding Sunglasses and the Jins x Snow Peak Rubber Sunglasses. “We are […]
Smith Launches Triple-Certified Summit Backcountry Helmet
Smith’s recently released Summit MIPS snow helmet suitable for various mountaineering endeavors, was designed and inspired by Smith athletes Cody Townsend and Hadley Hammer. The hybrid shell construction blends a “durable exterior with a lightweight in-molded shell in a minimalist approach that is triple-certified to meet global alpine ski certifications, international mountaineering standards and backcountry touring expectations,” […]
Pressio Launches In The U.S.
Pressio, a technical apparel company, reported officially launching its business in the U.S. The U.K.-based sustainable performance sportswear company was founded in 2021 by Jamie Hunt, a textile engineer and fabric designer with over 20 years of experience. Between 2005 and 2018, Hunt co-founded, built and sold the 2XU athletic clothing brand. As a former […]
Sweet Protection Adds U.S. Alpine Racing Veteran To Athlete Team
Sweet Protection, the maker of performance helmets, goggles and technical clothing, reported it signed an athlete partnership contract with three-time Olympian and veteran World Cup Alpine ski racer Tommy Ford. Widely considered one of the fastest movers in ski racing, placing 12th in the Giant Slalom at the 2022 Winter Olympics in Beijing, Ford also […]
Woolmark And Nissan To Outfit Formula E team
The Woolmark Company reported it partnered with Nissan to create team uniforms in merino wool performance fabrics for the automaker’s Formula E race team. The kit, made in Europe, includes base layers, mid-layers and outer-layers in an average of 50 percent Merino wool and worn during Season 9 of the ABB FIA Formula E World […]
Wintersteiger Renews Athlete Partnership
Wintersteiger, the ski and snowboard service solution provided, reported it renewed its partnership for the 2022/23 ski season with Ryan Cochran-Siegle, a Stifel U.S. Ski and Snowboard Alpine Team top male athlete. Cochran-Siegle was new to the company’s athlete roster last season. Last season Cochran-Siegle finished with two Top 10 world rankings and a silver […]
2022 Polartec Apex Award Winners Announced
Polartec, a Milliken & Company brand, announced the 2022 Polartec Apex Award winners. The annual design award celebrates brands and designers that turn Polartec fabric into award-winning products. The 12 garments were selected based on “innovative form and function” in sport, lifestyle and performance categories. The winners are: Berghaus MTN Guide MW Hoody Judges’ Verdict: […]
Inov-8 Marks Anniversary With New Trail Running Shoe
Inov-8 is marking the 18th anniversary of its Roclite footwear range with a new road running shoe this winter. The company said the Roclite Ultra G 320 is designed with “the comfort, grip and protection to tackle long-distance runs over soft, muddy ground as well as hard-packed trails.” The shoe launches on December 1. The […]
Lowa Enters Trail Running Category
Lowa has entered the trail running category with its All Terrain Running (ATR) collection. Officially launched at Switchback at The Running Event in Austin, TX, the line offers three silhouettes: Citux, designed for competitive fast trail running; Amplux, for runners that want to go further and faster; and Fortux, for long-distance runs. The collection will be sold at […]
Matador Travel Equipment Introduces Refillable Toothpaste Tubes
Matador Travel Equipment, the manufacturer of performance travel equipment, introduced Refillable Toothpaste Tubes to eliminate single-use travel-size tubes. The tubes are TSA-approved and come in a dishwasher-safe kit with two labeled sizes—a one-week and a two-week. “Buying travel-sized toothpaste every time you go on a trip can be a pain it’s an extra visit to the store […]
Original Penguin Brand Ambassador Captures Australian PGA Championship
Original Penguin by Munsingwear, within the golf division of Perry Ellis International, Inc., reported that its brand ambassador Cameron Smith won his third Australian PGA Championship. Smith also won this year’s PGA Tour scoring record at the Sentry Tournament of Champions, the Player’s Championship and his first major at The Open Championship at St. Andrews. […]
Delaine & Co. Launches Downhill Racer Merino Wool Sweater
Delaine & Co., maker of domestically sourced ski sweaters, revisited Hollywood’s golden era with a modern take on a timeless design. Inspired by the 1969 film of the same name, Delaine’s Downhill Racer Sweater brings merino wool to the style that once ruled the slopes of A-list celebrities. “There’s an unmistakable glamor about that era […]
Kitsbow Launches Limited-Edition Plaid-On-Plaid Icon Shirt
Kitsbow Cycling Apparel released a Limited Edition Icon Flannel Shirt using the “blueprints” of its Plaid-on-Plaid Icon Shirt, which incorporates two different plaids. Kitbow produced a limited run of 49 shirts. The comfort fit of the Icon Shirt’s vented gussets means it “will not bind across the back of your shoulders” during movement. The front snaps and […]
Woolmark Announces 2022 Performance Challenge Winners
The Woolmark Company, presented in partnership with Salomon, announced the prize winners and finalist concepts for the Woolmark Performance Challenge 2022. The Challenge combines innovative design and Merino wool for creative solutions for performance wear. For the 2022 edition, the competition challenged participants to explore apparel next-generation head-to-toe running kits for long-distance mountain runners, focusing […]
