Tifosi Optics Launches Rail XC With Updated Fit And Lens Tech
On February 28, Tifosi Optics will release the newest style in its Rail series—the Rail XC. Since launching the series in March 2022, Tifosi’s Rail is the brand’s most popular sport sunglass. Ideal for cyclists but functional for other endurance pursuits, the Rail solves the drawbacks that often come with larger shields, increased weight and […]
Matador Adds SEG45 To Travel-Ready Roster
Matador Travel Equipment launched the SEG45 Travel Pack, a fully integrated solution for one-bag travel. Offering maximum organization in a minimalist design, the SEG45 combines the best assets of a backpack, duffle bag and packing cubes into a new design for organization. “Our SEG Series just got a major upgrade,” said Chris Clearman, founder and […]
Enduro Bearings Announces 2023 Sponsored Athletes/Teams
Enduro Bearings’ 2023 ambassador program includes returning teams, individuals, and new U.S. and UK athletes. While the list is rider-centric, the company said it would announce its ambassador mechanics in an upcoming release. Athletes will compete in various cycling disciplines using Enduro’s XD15 bearings and components, patent-pending Maxhit bottom brackets and headsets, Max pivot bearings, and Directline derailleur pulleys. Enduro’s […]
Bajío Sunglasses Bolsters Spring 2023 Collection With Eco-Conscious Frames
Bajío Sunglasses, maker of blue-light filtering, sustainably-made sunglasses manufactured to save the world’s saltwater flats and estuaries, added Stiltsville to its spring 2023 collection. Named after the ruins of prohibition-era social clubs in Biscayne Bay, Stiltsville is the newest in Bajio’s Tight Lines family of frames. Bajío sunglasses feature proprietary Lapis lens technology. Stiltsville is a full-wrap […]
Skratch Labs Adds New Flavor Of Sport Crispy Rice Cake
Skratch Labs added a new flavor to its Crispy Sport Rice Cake Sport Fuel product line—Salted Maple + Mallow. The product provides “real food energy” powered by crispy rice made with brown rice, wild rice, red rice, and quinoa with 20g of complex carbs. The blend of complex and simple carbohydrates provides 180 calories of […]
Skratch Labs Introduces New Flavor Of Recovery Sport Drink Mix
Skratch Labs released a new flavor, Strawberries + Cream, of its Recovery Sport Drink Mix to refuel, rehydrate and rebuild the body rapidly after a hard workout. The drink mix offers an optimal ratio of carbohydrates, protein (4:1), fat, and salt to facilitate immediate refueling and rehydration. It is a milk-based recovery mix, a complete […]
Gill Fishing Signs Pro Angler To Join Team
Gill Fishing, a maker of foul weather and performance fishing apparel, signed Major League Fishing Bass Pro Tour competitor Fletcher Shryock to its pro angler team. Shryock, a veteran angler in his decade-plus professional career, adds another podium threat to Gill Fishing’s roster in 2023. A former professional motocross racer, he began his pro fishing […]
Skratch Labs Releases 200-Calorie Super High-Carb Drink Mix
Skratch Labs released its 200-calorie Super High-Carb Drink Mix in packet form, formerly Sport Superfuel Drink Mix. The 53g packet is available in Lemon + Lime. Super High-Carb Drink Mix provides concentrated liquid energy for flexibility and better digestion during workouts or when racing. The 200-calorie packet is designed for ease of use and sampling […]
LIVSN Designs Releases Ecotrek Trail Shorts For Men And Women
LIVSN Designs released its Ecotrek Trail Shorts, made of the same recycled, technical fabric used to manufacture its Ecotrek Trail Pants. The shorts are water-resistant, wick moisture and are quick-drying. The proprietary fabric used to make the brand’s Ecotrek pants, Blue Ocean Nylon, uses a synthetic nylon thread made from 70 percent ocean waste (buoys […]
Original Penguin Adds Tennis Pro Mackenzie McDonald As Brand Ambassador
Original Penguin by Munsingwear, a division of Perry Ellis International, signed Mackenzie McDonald as a tennis brand ambassador. “We are thrilled to have Mackie join the Original Penguin team as a tennis brand ambassador,” said Oscar Feldenkreis, CEO of Perry Ellis International. “Mackie is a talented player in the prime of his career. We are […]
Matador Overhalls SEG28 Series
Matador Travel Equipment launched the SEG28 Backpack, a 28-liter bag designed for organized travel and everyday carry. The SEG28 overhauls Matador’s SEG series with new features. “The SEG28 isn’t an update; it’s a completely new design,” said Chris Clearman, founder and CEO of Matador. “We listened to the feedback and spent years in the lab crafting […]
From Racing To Resort To The Backcountry, Nordica Announces New 2024 Products
Nordica released its 2024 line with additions and changes ranging from racing to resort to the backcountry. “After years of relentless R&D, we are amped to launch these two new top-of-the-line ski boot collections. One serves the racing and high-performance skiers while the other serves the modern adventure-seeking all-mountain skier,” said Sam Beck, Nordica North America’s […]
Nocs Provisions Launches Voyager Collection
Nocs Provisions, maker of binoculars, monoculars and accessories, launched its Voyager Collection, a new take on the brand’s expanding line of outdoor optics. The collection reflects Nocs’ California roots and the ethos of seeing the world from a new perspective. Each piece in the range is crafted with a “grippy handfeel” and durability while offering […]
Ruffwear Unleashes Spring 2023 Collection
Ruffwear “unleashed” its Adventure Accessories collection for Spring 2023. “Our new products have been built to keep humans and their number one sidekick adventure-ready and safe,” commented Dani Reese, Ruffwear marketing and PR manager. “This new collection allows for endless possibilities as we look to embark on close-to-home or epic adventures. With a focus on creating […]
Skechers Names Nuria Roca As Brand Ambassador For Spain
Skechers added Nuria Roca, born in Moncada, Valencia, as the new face of the global lifestyle brand in the Spanish market. As the first local Skechers ambassador in Spain, the television and radio presenter, actress, writer, and social media influencer with more than one million social network followers will appear in multi-platform campaigns for Skechers […]
