Altra Running’s Via Olympus Offers Plush Ride
Altra Running released the Via Olympus max cushioning road shoe. With more than two years of R&D, the shoe combines Altra’s technologies with a new rocker shape geometry for efficient toe-off. Altra’s FootShape Fit, Balanced Cushioning and Ego Max midsole deliver a plush road ride that helps “put runners in a more forward-leaning position.” “Our […]
Outdoor Research Releases Fall 2022 Cold-Weather Technical Apparel Collection
Outdoor Research released its Fall 2022 collection of technical outdoor apparel and gear in a range of inclusive sizes. Styles include: Hemispheres II Jacket and Bibs, offering stretch in a waterproof/breathable ski kit; SuperStrand LT insulation collection with new synthetic insulation that mimics down clusters to hold shape in the garment; and Prevail and Sureshot heated gloves. The […]
Etnies Introduces 2022 Winterized Footwear Collection
Etnies released its 2022 winterized collection featuring four weather-resistant footwear styles—Jones MTW, Jameson HTW, Jefferson MTW, and the Scout Slipper. The Jameson HTW, the Jones MTW and the Jefferson MTW each feature a thermal heat retention aluminum stroble board. Gusseted tongues and water-resistant treated uppers provide extra protection for keeping water and debris out. The Jones MTW was […]
Revo Adds Swiss Alpine Ski Champion To Athlete Roster
Revo, the manufacturer of performance sunglasses, entered into a partnership with Swiss World Cup alpine ski racer Luca Aerni, who will represent Revo as the official sunglass sponsor during the FIS Alpine World Cup. Winning the World Championship title in St. Moritz in the Alpine Combined 2017 and second place in the World Cup Slalom […]
POC Releases One Size Fits All Dimension Avalanche Backpack
POC released its one size fits all Dimension Avalanche Backpack, incorporating its Alpride E2 Electronic Airbag System for avoiding burial in an avalanche and the “best chance of survival.” To create the bag, POC partnered with Alpride SA, Swiss specialists in avalanche airbag systems. The Backpack incorporates the Alpride E2 system with supercapacitor technology resulting […]
Stitch Expands Travel Bag Family With The Mut, Multi-Use Travel Bag
Stitch Golf expanded its travel bag family with the launch of the Mut multi-use travel bag. “Our travel bags are designed to combine form and fashion so you can arrive in style, said Brad King, CEO, Stitch. “Water-resistant and stain-resistant fabrics, personalization options, and innovative designs come together effortlessly in our stylish, highly functional next […]
Youth Athletes United Partners With Franchise FastLane
Youth Athletes United has launched its Soccer Stars franchise in partnership with Franchise FastLane. “At FastLane, we have a passion for this franchise category of child enrichment. It is an honor to play a part in the positive influence on kids, families and communities through strong brands like Soccer Stars,” said Franchise FastLane’s CEO and […]
Gerber Launches Customizable Multi-Tool
Gerber Gear, the manufacturer of knives, multi-tools and gear, added the Center-Drive multi-tool to its custom program. Built on the concept of delivering functionality and full-sized tools, the field-tested Center-Drive is fully customizable, offering nine color options and laser engravings to create a personalized tool. In addition to creative options, consumers can choose from four […]
Moosejaw Celebrates 30 Years; Launches More Outerwear Collection For Walmart
Moosejaw, celebrating its 30th anniversary, launched its “More” Outerwear Collection for Walmart last week, bringing performance outerwear to a broader audience. It also introduced new programs, including gear rental, where consumers can rent gear and have it shipped to their destination, and online gear wizards, camping and backpacking experts, giving personalized advice. “For over 30 years, we’ve […]
Hologenix, Creator of Celliant, Unifi, Maker Of Repreve And Beverly Knits Announce Partnership
Materials science manufacturer Hologenix, creators of Celliant and Unifi, maker of Repreve, entered into a partnership with its preferred North American circular knitting partner, Beverly Knits, which operates Creative Dyeing & Finishing, LLC. The three-way partnership will introduce Celliant with Repreve, which has infrared properties. The partnership also allows for producing finished goods within a […]
Adidas Terrex x And Wander Drop Multi-Seasonal Collection
Adidas Terrex and Japanese label and wander collaborated on a multi-seasonal collection that helps consumers enjoy outdoor experiences. “Inspiration for the collection came from a short film produced in the 1970s which revolves around the theme of the relationship between humans and nature. The collections concept and feeling evolved from there,” said Mihoko Mori, co-founder, and […]
Louisville Slugger Atlas, The Next Gen One-Piece Alloy Bat
The Atlas BBCOR baseball bat from Louisville Slugger offers an expanded sweet spot and decreased vibration in a one-piece alloy bat. Louisville Slugger engineers developed an innovative bat design process —optimization through digital simulation to create the bat. The barrel profile and wall thickness of the Atlas Evoke Alloy Barrel were driven by thousands of […]
Lowa Adds Roskelley To Ambassador Team
Lowa Boots added climber, author and environmentalist John Roskelley to its ambassador team. His notable climbs include the third ascent of the Northeast ridge of Dhaulagiri in 1973, the first ascent of K2 by a U.S. team in 1978, the first American ascent of Makalu in 1980, finding a new route on the Northeast face […]
Arcade Belts Introduces Latest Design In Grateful Dead Collaboration
Arcade introduces the latest style in its Grateful Dead collaboration, the Bertha Bear. Designed on the Arcade Adventure Slim belt, it personifies the vibe and feel of the legendary band with roses, skeletons and dancing bears. Key features include freedom of motion with no pinching, micro-adjustable buckle dials in your exact fit, webbing made with […]
Igloo Releases WWE Playmate Cooler Inspired By “The Rock”
In collaboration with WWE, Igloo released its Playmate cooler, inspired by WWE superstar Dwayne “The Rock” Johnson. The special-edition cooler features custom artwork. “We’re keeping the thrills going with WWE by bringing together the most electrifying man in all of entertainment and America’s favorite cooler,” said Adrienne Berkes, vice president, Marketing, Igloo. “Our new The […]
