Swiftwick Launches Maxus Socks With Repreve Recycled Polyester
Swiftwick released its Maxus socks with a Repreve performance, recycled polyester footbed—achieving its 2023 goal to include recycled, renewable and/or responsible fibers in all of its products. The Maxus footbed offers the same moisture-wicking properties as the brand’s original Maxus, with each pair using one post-consumer water bottle. “Sustainability across both our business practices and […]
Vimazi Pace-Tuned Running Shoes Release On-Line
Vimazi reported it released the first styles of its pace-tuned running shoes online, with a release date at retail in several weeks. “We’re breaking with the old-school thinking that a mega-thick ‘bouncy’ shoe helps you run faster,” said Vimazi CEO Scott Tucker. “The idea that you can put energy into a shoe and it will […]
Sea To Summit Launches New For 2023 Tent And Dry Storage Solutions
For 2023, Sea to Summit expanded its tent and dry storage solutions with the Ikos Tent, Big River Dry Pack, eVac Compression Dry Bag HD, and various product iterations within its dry storage category. The Ikos 2- and 3-person tent includes an optional ‘Hangout Mode’, turning the tent into an open-air shelter with a wider floor print […]
G. Loomis Launches Offshore Rod Series For Pacific Coast Anglers
G. Loomis, the manufacturer of conventional and fly fishing rods, released the IMX-Pro Offshore series of 20-to-80-pound class rods featuring a range of technique-specific actions designed for West Coast offshore anglers. The eight offshore rods, made in Woodland, WA, are suited for “dynamic fisheries, challenging conditions and iconic game fish” in the Pacific. A SeaGuide guide train […]
Fleet Feet To Launch Brand Campaign, #Reason We Run
Fleet Feet reported it would launch its largest brand campaign next month, #ReasonsWeRun, highlighting consumers who have taken up running for the first time and its positive effects on their lives. “Fleet Feet believes that running has the power to change lives. At the same time, we know how intimidating it can be to take the […]
Stanley Launches Adventure To-Go Collection
This week, Stanley released its Adventure To-Go collection consisting of next-gen vacuum bottles and food jars in various sizes. A modern design is paired with the brand’s durability and classic colors for hot and cold beverages and food. The products are listed below. Click on the names for details. Adventure To-Go Bottle 25oz Adventure To-Go Bottle […]
Elan Skis Introduces Latest In Playmaker Ski Series
Elan Skis introduced its latest Playmaker skis. The two-ski series blends a directional freeride ski with a bi-directional freestyle ski featuring a 3D construction with carbon rods for a lightweight pop and power, enhanced by the skis surf rocker with Dual Float Technology delivering bi-directional floatation from the right amount of tip and tail turn-up […]
VSSL Adds New Products To Outdoor Essentials And Provisions Collections
VSSL introduced new products to its Outdoor Essentials Collection, including the Camp Supplies II, Camp Supplies Stash Light, Mini Stash Light, and Mini Stash Speaker. Across its Provisions Collection, VSSL launched an extension to its Insulated Flask series, which launched with the Insulated Flask + Speaker in December. The series now offers an Insulated Flask […]
Ignik Evolves Plug-And-Play Propane Firepit Line
Outdoor heating brand Ignik evolved its FireCan line with the FireCan Deluxe with dual-action fuel output and removable grill, users can have portable outdoor cooking and a campfire on the go. With the same ammo can design as its predecessor, the FireCan Deluxe features include: stainless steel construction, foldable legs, grease tray under the can, flame […]
NRS x OnWater Create River Navigational App
Northwest River Supplies (NRS), a supplier of equipment and apparel for water recreation, safety and onWater, creator of water recreation GPS navigation and mapping apps, are collaborating on tools and technology for river runners and anglers. OnWater offers detailed information on rivers, creeks and shorelines across the U.S. Satellite imagery provides GPS-specific points of interest and public […]
Ripton & Co. Releases Denim Bike Pant
Ripton & Co., the maker of technical active stretch denim, is disrupting the bike apparel market by releasing its men’s and women’s denim bike pants. “The pants are super-thin, really comfortable and a performance-oriented product,” said Elliot Wilkinson-Ray, founder and CEO. “The bike pants send a different message on riding attire,” said Ryan Fezler, operations […]
Life Time Announces 2023/24 Athletic Event Lineup
Life Time, the operator of 160-plus athletic country clubs in North America, announced its 2023 lineup of over 25 athletic events focused on cycling, running and triathlon, spanning 11 states, including the return of the Life Time Grand Prix presented by Mazda featuring seven gravel and mountain bike rides and the Little Sugar MTB presented […]
Helinox Introduces Obey Limited-Edition Collection
Helinox, maker of lightweight, portable furniture, and Obey, a street art project and an experiment in phenomenology by artist and skateboarder Shepard Fairey, partnered on a limited-edition collection featuring six pieces in black with signature Obey trims and artwork. “The juxtaposition of city life and the outdoors inspired the project,” said Steve Ternosky, CEO of […]
Moosejaw Unveils Essential Camping Gear
Today Moosejaw debuted its Comfort Camping Collection, a line of tents, sleeping pads and bags, cots, tables, and chairs. “We want more people to experience the restorative power of time outdoors, so we created a line of camping products that make that as easy, comfortable and affordable as possible,” said Eoin Comerford, CEO of Moosejaw. “Beginner campers […]
Moosejaw Launches Cooler Collection For Walmart
Today, Moosejaw launched the Moosejaw Cooler Collection of hard- and soft-sided coolers arriving at retail. We set out to create a line of coolers that hold ice for days and days without breaking the bank. These rugged coolers incorporate thoughtful features and premium components, and each is manufactured from recycled content wherever possible,” said Eoin […]
