SGB Today

New Era Partners With Oracle Red Bull Racing On Headwear Collection

New Era entered into a partnership with Oracle Red Bull Racing, which will see New Era produce headwear for the five-time Constructors Champions and team driver caps for Sergio Perez and double world champion, Max Verstappen, to wear through the 2023 season. New Era, originating from Buffalo, NY, brings over a century of experience supplying […]

Norrøna Introduces Revamped Fall 2023 Tamok Ski And Snowboard Collection

Norrøna introduced its Fall 2023 collection, featuring the Tamok Gore-Tex Performance Shell Jacket and Bib, a collapsible ski bag and an assortment of women’s ski touring pieces. The company also expanded its Trollveggen line for mountain rescue team use in collaboration with the Norwegian alpine rescue team. “Pushing the limits of what’s possible in crafting […]

Helinox Introduces Off-White Equipment C/O Helinox Collection

Helinox, the manufacturer of lightweight, portable furniture, introduces the Off-White Equipment c/o Helinox collection, the brainchild of Off-White founder and creative director Virgil Abloh, who passed away on November 28, 2021. The partnership began in 2020 when Abloh asked Post Archive Faction (PAF) to “imagine a performance wear collection at the intersection of design and […]

Nocs Provisions Launches FW22 Collection

Nocs Provisions, a maker of binoculars and accessories, introduced its new Fall/Winter 2022 outdoor optics collection featuring five earth and season-inspired colorways—Iris Purple, Icy Mint Green, Forest Service Green, Caribbean Blue, and Split Tone (a contrasting burnt orange and sage green). The color palette is mixed across Nocs’ growing range of outdoor optics, including: Standard […]

VSSL Launches Flask With Integrated Bluetooth Speaker

VSSL launched the VSSL Insulated Flask with an integrated Bluetooth speaker collaboratively engineered with Speaqua Sound Co., a coastal lifestyle audio brand. The integrated speaker threads directly to the unit’s base and is also compatible with any VSSL system. “We wanted to create something for the moments in between,” said Todd Weimer, founder, VSSL. “For several […]

Six Questions: John Roberts, CEO, Woolmark

In March, John Roberts was named CEO of The Woolmark Company, the Australian-based global “authority” on Merino wool and owns the Woolmark logo. Woolmark is a subsidiary of Australian Wool Innovation (AWI), a not-for-profit enterprise for woolgrowers of Australia that conducts research, development and marketing along the worldwide supply chain for Australian wool on behalf […]

Grayl Introduces Titanium Filter And Purifier Bottle That Cooks

Grayl, the maker of water purifiers built for us in the backcountry, introduced its first titanium water filter and purifier bottle. The 16.9fl oz UltraPress Titanium Bottle delivers “strength-to-weight ratio, long-lasting durability, and multifunctionality not found in other water filter bottles.” The bottle uses Grayl’s patented “press-to-purify technology to remove all global waterborne pathogens (virus, bacteria, protozoa) […]

Pangaia Introduces Plant-Based Activewear, Collaborating With Hyosung

With the mission to find problem-solving materials that promote biodiversity, remove petro-chemicals and support a climate-positive future, materials science brand Pangaia introduced an improved range of plant-based activewear, Activewear 3.0. Activewear 3.0 follows suit with the brand’s material philosophy of “high-tech naturalism,” using processes and sustainable chemistries to expand the functionality of its textiles. The […]

Gore Introduces Laminates Made With Recycled Bionic Textile

W. L. Gore & Associates consumer fabrics business division will introduce two two-layer Gore-Tex Laminates with Bionic textiles made from coastal plastic waste recovered and sorted by its facility in Cóbano, Costa Rica. “The new Gore-Tex Laminates with recycled Bionic textile are a testament to how we can use meaningful scientific innovation to seek bold […]

Danner Celebrates 90 Years Of Bootmaking With Portland Select Collection

Danner celebrates the founding of the brand in 1932 with its FW22 Portland Select Collection “built for the modern explorer.”  Made in the USA at Danner’s Portland, OR factory the limited-edition anniversary Mountain Trail boot collection is made with chocolate Horween Chromexcel leather and Vibram outsoles. Styles include: The Danner Ridge Explorer, inspired by the […]

Ashworth Golf Apparel Brand Returns To U.S. Market

The Ashworth Golf Apparel Brand, founded in 1987, plans to re-launch its U.S. business in 2023 with a line of golf polos, bottoms, outwear, and accessories led by Eddie Fadel. Fadel, a 30-year veteran of the golf apparel industry, worked for Ashworth in the 90s and early 2000s. He returns to the company as president, […]

Inov-8 Launches Hike-Run Hybrid Shoe

Inov-8 merged hiking and trail running with its latest waterproof winter shoe, the Roclite G 315 GTX V2. The shoe features a sticky rubber outsole enhanced with Graphene and Gore-Tex waterproofing. An evolution of the brand’s Roclite G 315 GTX, the new shoe offers a flexible rock plate and toe bumper, an improved fit, stronger […]

Apex Outdoor Sales Group To Rep DKOTA Grizzly In South Central

  Apex Outdoor Sales Group is representing the DKOTA Grizzly men’s lifestyle apparel line in Texas, Arkansas, Louisiana, and Oklahoma. “Apex Outdoor Sales is thrilled to become the DKOTA Grizzly representatives in the South Central area,” said Vanessa Downey. “The brand has an established presence in many fine shops throughout the region, and we plan […]

G-Form Enters Softball/Fastpitch Category With Women’s-Specific Line

In partnership with professional and four-time All-American Sierra Romero*, G-Form introduced its first women’s-specific protective equipment in the softball, fastpitch category. The line includes the Shockwave Elbow Guard, Shockwave Batting Gloves and Heist Sliding Shorts each engineered for women and sized for youth and adults. “We are incredibly proud to join forces with Sierra, one […]

Kahtoola Redesigns NANOspikes Footwear Traction For F23

Kahtoola, the manufacturer of footwear traction and performance gaiters, redesigned its ultra-low profile footwear traction, NANOspikes, for fall 2023.  Designed for running and walking on snowy, icy roads and sidewalks, the updated spikes improve comfort, fit and traction. “Our innovative NANOspikes redesign is based on customer and athlete feedback as well as our personal experience […]