Crazy Brand Drops FW23 Ski Touring Collection
Crazy, the Italian performance mountainwear company, released its FW23 line reinforcing the commitment to its “Fast and Light” philosophy with a colorful design. Building on its U.S. momentum, the clothing includes new colors to its Levity Jacket, available October 2023. “Our signature style is resonating with U.S. consumers and the specialty backcountry market that’s growing […]
La Sportiva Launches Limited Mountainwear Capsule With Alpinetech
La Sportiva, the maker of mountain gear, announced its exclusive new apparel capsule, Alpinetech. Available in North America for fall 2023, the collection was developed in collaboration with Richi Bolt, a mountain guide with 20 years of experience in the field. “With Alpinetech, our global team collaborated with Swiss colleague Richi Bolt to craft a […]
Sunday Golf Signs Six-Year-Old Golf Phenom
Six-year-old golf phenom Patton Green has inked a Name, Image, and Likeness (NIL) deal with Sunday Golf, a manufacturer of golf bags, making him the youngest to sign a partnership agreement. Green, from Southern California, is the 2022 Southern California State Champion for six and under and has nine first-place finishes in competitive tournaments. He […]
Nikwax Introduces Waterproof Down
Nikwax, the manufacturer of PFC-free performance technical cleaners and waterproofing products for outdoor apparel, footwear and gear, introduced its performance waterproof downs—Nikwax Hydrophobic Down+ (NHD+) and Nikwax Hydrophobic Down Recycled (NHD Recycled). Key features of Nikwax Hydrophobic Down+ waterproof down fill: PFC-free; Exceeds 10,000 minutes on IDFB 18a shake test; Responsible Down Certified; Available in 650-to-900 […]
Outdoor Retailer Selects Finalists For Annual Innovation Award
Outdoor Retailer announced the finalists for its fifth annual Outdoor Retailer Innovation Awards. An independent panel* evaluated 132 entries to select the 30 award nominees, which include outdoor and winter sports products, fabrics and materials, digital and retail services. Products will be displayed in the Innovation Gallery during the Outdoor Retailer Snow Show, January 10-12, […]
New Balance To Receive AAFA’s Company Of The Year Award
The American Apparel & Footwear Association (AAFA) will honor New Balance with its Company of the Year award during its 2023 American Image Awards. New Balance president and CEO Joe Preston will accept the honor. The annual event will take place on April 25 at The Plaza Hotel in New York City City, which celebrates […]
VSSL x Smith Co-Brand Backcountry Snow Supply Kit
VSSL, the outdoor utility tool manufacturer, reported it partnered with Smith, maker of snow goggles and helmets, on a Backcountry Supplies Kit — a compact cylinder housing repair tools for winter outdoor activities. The partnership also supports Smith’s recently launched Summit MIPS backcountry snow helmet, offered in a co-branded VSSL colorway. “Staying prepared in the backcountry is […]
Kane Footwear Receives B Corp. Certification
Kane Footwear, a manufacturer of recovery footwear founded in 2021, reported it received B Corp. Certification with a score of 84.3. To become B Corp. Certified, companies must have a score of at least 80, which ensures accountability of all stakeholders in the company and to have its performance publicly available on its site. Kane […]
Fred Couples Returns As The Face Of Ashworth Golf
Following the announcement that Ashworth golf had returned to the U.S., Newtimes Group reported that World Golf Hall of Famer and 1992 Masters Champion Fred Couples also returned as the face of the brand. Couples, wearing an Ashworth polo when he won the green jacket in 1992, is expected to “reinvigorate the brand, bringing back […]
Dakine Adds To Athlete Team
Dakine, the outdoor gear manufacturer, added professional skier Kai Jones and professional snowboarder Emma Crosby to its team rider roster. Jones is an industry name in big mountain, freeride and backcountry skiing. Born in Minnesota, Crosby broke onto the snowboarding scene in 2011 and expanded her backcountry riding skills. “We are so fired up to […]
Vimazi Introduces Pace-Tuned Running Shoes
Vimazi introduced its first collection of pace-tuned running shoes at the 2022 TRE show in Austin, TX, last week. Each of the ten shoe models is engineered to perform within specific pace zones— a “first of its kind.” The company uses “patent-pending technology, backed by physics, to deliver optimized cushioning on impact and maximized propulsion […]
Scarpa’s Maestrale Re-Made Performance Ski Boot Made From Scrap Waste
Scarpa dropped a version of its Maestrale alpine-touring ski boot made from waste scraps saved from its ski-boot manufacturing operation. The limited-edition Maestrale Re-Made follows the company’s increased use of sustainable and recycled-content materials in its products, including the launch of a biodegradable shoe in 2021. The boot is manufactured using a polymer that comes from […]
Muck Boots To Introduce Terra Collection And Pathfinder For Fall 2023
The Original Muck Boot Company will introduce a new Terra Collection for Fall 2023, inspired by technical attributes from its Apex and Outscape collections. Other new product highlights include the Pathfinder boot for men, the Fieldblazer lightweight hunting boot for women and the Apex winter boot for kids. The Terra Lace and Terra Slip On […]
Enduro Bearings Partners With Alchemy Bikes
Enduro Bearings launched its ‘Enduro Bearings Inside’ program in collaboration with Alchemy bikes. The collab provides bearing specs and optimizes frame and spinning component durability and performance. The companies reported they would also work together to educate consumers on the benefits of purpose-built bearings. Alchemy bike‘s recently launched Au program (light frames and builds of […]
Snow Peak Collaborates With Jins On Limited Edition Eyewear Collection
Snow Peak, a Japanese manufacturer of outdoor camping equipment, collaborated with Japanese eyewear brand Jins on a collection of sunglasses that includes five frames in several colorways and kid sizes. Styles include the Jins x Snow Peak Jins Switch, Jins x Snow Peak Folding Sunglasses and the Jins x Snow Peak Rubber Sunglasses. “We are […]
