Brooks Forms Multi-Year Partnership With Parkrun
Brooks Running has agreed to become the exclusive global footwear partner and the presenting partner in the U.S., Germany and the Netherlands through 2028 for Parkrun, a weekly free community event. The expanded partnership follows a three-year collaboration between Brooks and Parkrun in the UK and Ireland. In the future, Brooks will continue to be […]
5.11 Tactical Celebrates 20th Anniversary
5.11 Tactical celebrated its 20th anniversary in business on January 29. “This month, we’re celebrating two decades utilizing consumer feedback to produce innovative Purpose-Built Gear,” said CEO Francisco J. Morales. “Since 2003, it has been a privilege empowering customers to Always Be Ready. Whether they depend on our gear in the line of duty or […]
Adidas x Beyoncé’s Ivy Park Announce Latest Collab
Adidas and Beyoncé’s Ivy Park announced their latest collaboration called Park Trail. The inspiration comes from the “resilience of the outdoors, the spirit of the streets and the possibilities of the future.” The collection will be available in Adidas stores, online at adidas.com/ivypark on February 9 and in select partner stores worldwide on February 10. […]
Jack Wolfskin Adds Zonal Body Mapping To 3D-Printed Aerorise Carry System Backpack
Jack Wolfskin elevated its 3D-printed carry system featured in its latest series of Aerorise hiking backpacks. Hikers and outdoor enthusiasts often need to choose between a backpack for durability or lightness, comfort or ventilation. Jack Wolfskin’s new Aerorise carry system offers a solution by placing four independent 3D-printed panels on the shoulders and lumbar region […]
Kahtoola MicroSpikes Double Down In Support Of 1% For the Planet
Kahtoola launched a Forest Green version of its MICROspikes footwear traction designed for hiking in snow, ice and muddy conditions. Twelve stainless steel spikes per foot bite into ice and snow, providing the wearer with a stable walking platform. An ergonomically shaped harness features a raised heel tab to pull over shoes and boots while […]
Saucony Celebrates Anniversary, Launches Endorphin Elite
To celebrate Saucony’s 125th anniversary, the company launched the Endorphin Elite, its lightest, fastest and energy-efficient shoe. Combining PWRRUN HG, Saucony’s highest rebound foam, with an articulated, fork-shaped carbon plate, the Endorphin Elite’s upper combines knitted and mesh materials for weightless performance while a midfoot webbing system secures “race-ready” fit. “Innovation, evolution and an unwavering […]
Cleveland Golf To Release Frontline Elite Putters With Tungsten Face
The Frontline Elite Putter line from Cleveland Golf features eight models with improved forward weighting and face technology designed to help golfers hit straighter putts with consistent speed and distance. The Frontline Elite Putters are scheduled to launch on February 22. “For the Frontline Elite Putter, we used more than 30g of metal injection molded […]
Gill Fishing Continues Investment In Fishing With Three-Year Commitment To MLF
Gill Fishing signed a multi-year agreement with Major League Fishing (MLF), the tournament-fishing organization, to become an official sponsor of the MLF Toyota Series and MLF Phoenix Bass Fishing League. “Gill Fishing is rooted in tournament bass fishing, and we’re excited to enter into this long-term relationship with MLF by supporting the grassroots levels of […]
Newport Unveils New Electric Outboard Motors
Newport, the manufacturer of clean electric technology for the boating and angling industry, entered the electric outboard space with the launch of its NT300 Electric Outboard Motor and the NK300 Electric Kayak Motor. Both portable, next-gen designs deliver quiet, lightweight performance free from the noise, maintenance and fossil fuels of traditional gas-powered motors. “Newport is […]
POC Introduces Propel Aerodynamic Eyewear
As part of its Aero initiative, POC released Propel, its latest lightweight cycling eyewear designed to enhance aerodynamics for the rider with a large lens. The result of computational fluid dynamic testing (CFD), the Propel features a lens and temple design to reduce drag, allow airflow to interact with the rider’s body position and enhance […]
Blackcrows Releases Limited Edition Powder Hunting Capsule
Blackcrows dropped a limited-edition Powder Hunting capsule collection with the new generation Nocta. The capsule represents the company’s take on the powder hunt side of skiing. It includes a new shape of the Nocta with increased flexibility and camber—the biggest and widest ski in the company’s line—a shovel, earflap hat, backpack, and a long-tailed anorak jacket. […]
Gordini Enters Performance Sock Category For Fall 2023
Gordini entered the performance sock category for Fall 2023, introducing socks for men and women in the ski and hiking categories. Having invested in an Italian knitting technology that strategically aligns yarns for performance and comfort in the knitting process, Gordini brings its proprietary applications, previously limited to medical accessories, to the active outdoor consumer. […]
Adidas x Burning Cart Society Reminds Golfers Of Nature’s Importance To The Game
Adidas’ will introduce a limited-edition apparel collection of Adicross products in collaboration with the Burning Cart Society partly made with natural and renewable materials. Shaun Madigan, global director, Apparel, Adidas Golf, said: “We’re continuing to push forward with the way we use materials to ensure we’re designing products in balance with the planet. The ethos […]
Nordica Debuts New For 2024 Products
Nordica debuted its 2024 product line at the Winter Sports Marketing show in Salt Lake City last week. Next season’s line includes additions and changes for racers to backcountry skiers. “Designed to serve the racing, all-mountain and all-mountain touring communities, we’re excited to launch several new boots and skis for 2024,” explained Sam Beck, Nordica […]
Shimano Expands Line With New Series Of Reels
Shimano North America Fishing added to its lineup of reels with three new offerings that provide value to a wide spectrum of anglers from saltwater bottom fishermen, tournament-savvy bass enthusiasts and swimbait experts. Speedmaster II 8 & 10: The SpeedMaster II series of lever-drag reels expands with two new models for 2023. The addition of […]
