SGB Today

Outdoor Research Adds SeaTac Pant And Deploy Backpack To Tactical Lineup

Outdoor Research, the designer and U.S. manufacturer of outdoor and tactical apparel and gear with factories in Seattle, WA and El Monte, CA, released its men’s SeaTac Pant and Deploy Backpack at SHOT Show this week. OR Pro engineered the SeaTac Pant, a poly/cotton blend with a “mechanical” stretch that flexes with the body. Features include […]

Gore Expands Garment Rental Program At Retail With Evo

W. L. Gore & Associates (Gore) is expanding its consumer garment rental program, Outerwear On Demand, in collaboration with Seattle-based Evo for the 2022/23 ski season.  The program will be available at Evo retail locations in Salt Lake City and Snoqualmie Pass, WA, in addition to its Denver and Whistler, BC stores. Outerwear On Demand is […]

Ashworth Golf Signs PGA Tour Golfer Tom Hoge

To complement Fred Couples’ return to Ashworth Golf, Newtimes Group announced that PGA Tour golfer Tom Hoge, ranked #30 in the Official World Golf Rankings, had signed with the brand as Ashworth Golf returns to the U.S. market. Hoge will wear Ashworth Golf apparel when competing on the PGA Tour and other professional events worldwide. […]

Atomic Adds Backcountry’s Chris Rubens To Athlete Roster

Atomic, the designer and manufacturer of winter sports equipment, added big mountain freeride skier Chris Rubens to its athlete roster. The new partnership, effective immediately, sees Rubens wearing Atomic skis, boots, bindings, and protection gear for the 2023 winter season. A globally recognized freeride backcountry skier, Rubens specializes in putting down lines in the mountains […]

Nite Ize Develops On-The-Go Universal Tablet Holder

Nite Ize launched the Squeeze Universal Tablet Holder, available at retail in early spring. The holder fits various tablets with an “unshakeable” hold. “I see tablets everywhere I go, from airplanes to homes to retail to warehouses,” said Rick Case, Nite Ize founder and CEO. “By adapting our popular Squeeze design for tablets, we’re allowing […]

Outdoor Research Introduces U.S.-Made Muzzle Brake Line For Spring 2023

Outdoor Research introduced its U.S.-made Muzzle Brake tactical apparel line for S23 at the SHOT Show in Las Vegas, NV. The line includes the Combat Shirt, Combat Pants, Field Shirt, and Softshell Jacket. The Combat Shirt, Pants and Field Shirt are made with an FR Knit and NYCO nylon/cotton blend woven fabric with no-melt/no-drip protection […]

The Woolmark Company x Luna Rossa Prada Pirelli Release Technical Team Kit

The Woolmark Company and Luna Rossa Prada Pirelli released their technical team kit for the 37th America’s Cup. This year the company’s expanded the kit to include performance apparel for cycling, running and gym-based training activities. The custom kit includes Merino wool T-shirts, hoodies, shorts, leggings, a cycling suit, a waterproof jacket, and a light […]

Stanley Wins NPD Annual Outdoor Sports Retail Performance Award For Second Year

Stanley announced it received the 2023 NPD Group Outdoor Sports Retail Performance Award as the fastest-growing equipment accessories brand in the U.S. outdoor specialty market; this is the company’s second consecutive honor from NPD. According to NPD Retail Tracking Service data, the award acknowledges brands that had “tremendous growth in the U.S. outdoor and snow […]

Nocs Provisions Drops Whiteout Collection

Nocs Provisions, a maker of outdoor optics and accessories, released its Whiteout collection, offering its Standard Issue 8×25 binoculars and Zoom Tube monoculars in all white.   “The Whiteout Collection is a paradigm shift and demonstrates that outdoor exploration should be done on one’s own terms. In an industry dominated by monotonous and tactical brands and […]

Original Penguin Launches S23 Racquet And Paddle Collections

Original Penguin by Munsingwear, a division of Perry Ellis International, launched its Spring 2023 Racquet and Paddle collections for men and women designed for performance, style and sustainability. “The new Original Penguin Racquet and Paddle collections highlight the importance we place on performance for today’s athlete,” stated Oscar Feldenkreis, CEO, Perry Ellis International. “Our design […]

Srixon Announces New Generation Of Soft Feel Golf Balls

Srixon will launch the latest edition of its Soft Feel golf balls on February 16 in North America.  The soft feel balls offer golfers a comfortable feel at impact. With a FastLayer Core, Speed Dimple Pattern and a soft, thin cover for an enhanced greenside spin, Soft Feel delivers ball speeds while balancing distance and […]

Nite Ize Reinvents The Split Ring Two Ways

Nite Ize released its DualPass Dual Chamber Key Ring and O-Series Gated Key Ring. Available at retail in early spring, the two key rings offer a familiar split ring silhouette with ease of use. “The split ring has been a tried and true keychain solution for decades, without much evolution,” said Rick Case, Nite Ize […]

Gordini Introduces Forge Intelligent Heated Gloves For FW23/24

Gordini introduces the Forge heated gloves with clim8 technology for FW 2023/24.  Clim8 heat technology monitors and warms the hands like a thermostat, automatically turning the heat on and off according to the user’s needs and body temperature.  The brand will also expand its Thindown glove collection with three styles in its Front Line backcountry […]

Sierra Designs Expands “Pushing The Limits” Collection For 2023

Sierra Designs expanded its Pushing the Limits collection with two new product releases, the Elemental Quilt and Flex Hike daypack. The Elemental Quilt, available Spring 2023, shown right, is a hybrid sleeping bag and quilt made with a PFC-free 100 percent recycled 10D nylon ripstop shell and liner and 100 percent recycled SierraLoft Eco synthetic […]

Selkirk Sport Signs Parenteau To Sponsorship Contract

Catherine Parenteau, the professional pickleball player, finalized a sponsorship contract with pickleball brand Selkirk Sport. She joins the company’s “Gold Card” Professional Pickleball Association (PPA) tour professionals, including Tyson McGuffin, Parris Todd, Mary Brascia, Maggie Brascia, Dylan Frazier, James Ignatowich, Travis Rettenmeier, and others. Parentaeu will compete in the 2023 season with Selkirk’s Vanguard Power […]