Thermacell Announces Evolution Of Its Rechargeable Mosquito Repeller
Thermacell Repellents, Inc., the manufacturer of mosquito repellents, released its EL55 Rechargeable Mosquito Repeller and Glow Light, an evolution of its E55 repellent technology. “Thermacell has changed the way people are protected from mosquitoes so they can enjoy every moment outside,” said Adam Goess, senior director of product development at Thermacell. “We took the most […]
White Duck Outdoors Partners With Moosejaw
White Duck Outdoors, a supplier of sustainably manufactured all-season canvas tents and other outdoor gear, reported it entered into an agreement with Moosejaw to sell its products online. The company’s product offerings include a wide range of canvas tents, duffel bags, log carriers, dog beds, tarps, and apparel. The brand constructs many products with a […]
Free Fly Apparel Casts Wider Net With S23 Fabric And Apparel
Free Fly Apparel, the manufacturer of outdoor performance apparel from bamboo, introduces natural fabric blends in its Free Fly Spring collection with its Clearwater Hoodie, Andros Swim Trunk, Latitude Shorts and Pants, and Cloudshield Rain Jacket. “We are always planning for the future with fabric innovation to provide the most comfortable and versatile clothing on […]
Russell Athletic Enters NIL Player Partnership
Augusta Sportswear Brands, led by softball brand Russell Athletic, reported a new NIL player partnership with All-American NCAA Champion Softball player Tiare Jennings. “We are thrilled to partner with a player and person the caliber of Tiare. She is such a well-rounded and amazing player; better yet, she inspires thousands of young players to carry […]
Adidas Launches New Label, Sportswear With Actress Jenna Ortega
Adidas’ first new label in five decades, Adidas Sportswear, will launch worldwide on February 9 in stores, online and via the Adidas app, with early access from February 2. Following actress Jenna Ortega joining its global family, Adidas also announced Ortega as the face of the new label, its SS23 collection, and its “All That You […]
Royal Robbins Uses Lower Impact Sustainability Practices For Spring 2023 Collection
Royal Robbins announced lower-impact practices for the production of its Spring 2023 collection that supports the brand’s climate goals by 2025. Sixty-two percent of its Spring 2023 garments are made with materials that contain 50 percent or lower impact fibers, including preferred cotton, recycled polyester, certified forest materials, hemp, and preferred wool; Royal Robbins reduced […]
Life Time To Launch Little Sugar MTB Event
Life Time, the producer of 30 athletic events for the Active Outdoor Industry, will launch its Little Sugar MTB presented by Mazda mountain bike event on October 15 in Northwest Arkansas. The weekend before, Life Time will hold its Big Sugar Gravel presented by Mazda, setting the stage for a week-long Big Sugar Classic Cycling […]
Original Penguin Adds PGA Tour Player To Ambassador Team
Original Penguin Golf, a division of Perry Ellis International, signed PGA Tour player Nico Echavarria as a brand ambassador. Echavarria will make his Tour debut this season wearing Original Penguin’s Spring 2023 collection. “We are thrilled to welcome Nico as our next Original Penguin brand ambassador,” said Oscar Feldenkreis, CEO, Perry Ellis International. “Nico is […]
Delaine & Co. Outfits Dartmouth Alpine And Nordic Ski Teams For 22/23 Season
Delaine & Co., maker of domestically manufactured and sourced merino ski sweaters, has partnered with the Dartmouth ski team and will provide the team’s official ski sweaters for the winter racing season. The sweater’s design comes from Delaine’s Downhill Racer sweater, with accents in Dartmouth green, black and a natural ivory body. It features an […]
Gregory Mountain Products Unveils Fall 2023 Collection
Gregory Mountain Products redesigned its duffel collections and launched two ski packs in fall 2023. The updated Alpaca and Supply Duffels offer travel features for hauling gear. In the ski category, the company introduced the Verte, a resort-specific ski pack with an elastic hipbelt, and the women’s Targhee backcountry ski pack. Updates to the Alpaca Duffel include […]
PrimaLoft Insulation ThermoPlume Gains Adopters, Momentum
PrimaLoft, Inc. reported brand adoptions of its PrimaLoft Insulation ThermoPlume this winter season. ThermoPlume is made with “feather-like plumes of synthetic fibers designed to mimic natural goose down’s lightweight warmth, loft, softness, and compressibility for designers to create garments for consumers looking for a vegan alternative that delivers down properties with the performance characteristics of […]
Kaenon Sunglasses Adds MLB All-Star As Vested Partner And Ambassador Athlete
Southern California-based Kaenon sunglasses added MLB All-Star third baseman Justin Turner as a vested partner and athlete ambassador to the business. As a partner and Southern California native, Turner is connected to the company’s financial success. In addition to helping design signature products, Turner’s partnership also involves product seeding responsibilities, social media activations and activities […]
Winnebago x Adventure Wagon Create Limited Edition Camper Van
Winnebago, the flagship brand of Winnebago Industries, and Adventure Wagon, the builder of modular camper vans, collaborated on a limited edition van. The Winnebago + Adventure Wagon is based on the Mercedes-Benz Sprinter 170 chassis and features Adventure Wagon’s modular interior system. The Adventure Wagon platform allows consumers to customize the Adventure Wagon and Winnebago components. The […]
Brooks Forms Multi-Year Partnership With Parkrun
Brooks Running has agreed to become the exclusive global footwear partner and the presenting partner in the U.S., Germany and the Netherlands through 2028 for Parkrun, a weekly free community event. The expanded partnership follows a three-year collaboration between Brooks and Parkrun in the UK and Ireland. In the future, Brooks will continue to be […]
5.11 Tactical Celebrates 20th Anniversary
5.11 Tactical celebrated its 20th anniversary in business on January 29. “This month, we’re celebrating two decades utilizing consumer feedback to produce innovative Purpose-Built Gear,” said CEO Francisco J. Morales. “Since 2003, it has been a privilege empowering customers to Always Be Ready. Whether they depend on our gear in the line of duty or […]
