SGB Today

Shimano NA Fishing Launches Saltwater Rod Series

Shimano North America Fishing introduced three new series of rods geared toward the saltwater angler. These product options “cater to a spectrum of anglers, from offshore captains to tournament-savvy billfish enthusiasts and surf fishermen.” New product options include the Shimano Hi-Power X and Spiral X technologies are a common thread in the lineup, delivering rod […]

Outdoor Vitals Introduces Nebo Windbreaker

Outdoor Vitals, the Utah-based performance outdoor apparel and gear brand, added the Nebo Windbreaker to its line—an ultralight 4oz. jacket offering breathability and versatility. Named after the rugged peak on which it was tested, the Nebo can be worn year-round as a layering piece with optimal ventilation, preventing moisture from building up inside the jacket. […]

Costa Sunglasses Expands Pro Series; Launches Corbina Pro

Costa Sunglasses brings next-level performance to its legacy frame Corbina for spring 2023. The enhanced Corbina Pro features new performance upgrades that keep frames locked in place and vision clear. In 2021, the brand debuted its Pro Series with the Blackfin Pro and Fantail Pro. The collection grew to six with the latest addition of Corbina Pro.  […]

Shimano Uses Patented Technologies In Latest Freshwater Lure Lineup

Shimano, a longtime fishing tackle manufacturer, expanded its freshwater hard bait line geared toward the freshwater angler. Shimano’s patented Boost Concept lure technology features throughout its hard bait additions. Flash Boost and Scale Boost technologies work to mimic the movements, behaviors and realistic patterns of baitfish. Jet Boost increases casting distance and accuracy for Shimano’s hard bait […]

Vasque Invites Customers To Disconnect And ‘Log Outside’

Vasque Footwear created a new brand tagline supported by a global brand campaign to “inspire consumers to disconnect to reconnect with themselves, each other and their full potential.” During the pandemic, Vasque did a deep dive into the company’s history, how people go outside and how future generations will go outside. The result is a […]

Shimano Introduces New Rod Options For Muskie Anglers

Shimano North America Fishing, the manufacturer of fishing tackle, announced new rod options for the dedicated freshwater angler. The company revamped its Sojourn lineup while widening the array of Muskie-specific options. Shimano North America Fishing, the fishing tackle manufacturer, announced new rod options for the dedicated freshwater angler. The company revamped its Sojourn lineup while […]

Krimson Klover Releases S/S23 Collection

Krimson Klover, the outdoor and lifestyle brand “powered by women,” released its SS23 collection, including swimwear, sun shirts, bike, and hike pieces and featuring rejuvenated prints, bright colors and graphics. “Our Spring and Summer 2023 collection is designed to take you outside and follow you along any journey you choose to embark on. Each piece […]

Knog Shines In 2023 With New Blinder Integrated Front Lights

Cycling and outdoor accessory brand Knog expanded its Blinder Light collection to launch in Spring 2023. The latest Blinder Integrated front light range from Knog combines aluminum CNC construction, a compact design, optimized beam angles, powerful light output, multiple mounting options, and a competitive price per lumen for commuters and road cyclists.  Available in 600 […]

Duck Camp Launches Women’s Apparel Collection

Duck Camp, an Austin, TX-based apparel brand serving the hunt and fish community, launch a women’s apparel collection focused on comfort, fit and a timeless aesthetic for outdoor pursuits, Duck Camp’s women’s Spring collection will be followed by more technical hunting products in the Fall of 2023. “This launch has been a couple of years […]

IKamper Showcases Skycamp Rooftop Tents At Seattle-Area Showroom

IKamper, the rooftop tent and outdoor equipment manufacturer, released its limited-edition rooftop tent, the PNW Edition, in its Skycamp 3.0 and Skycamp 3.0 mini models. The tents release celebrates the company’s headquarters in the Pacific Northwest and its Seattle-area retail space. The tents will be sold in the company’s Seattle showroom.  The Skycamp 3.0 PNW features artwork […]

VSSL And FCS Create Summer Surf Supply Kit

VSSL introduced its VSSL x FCS Surf Supply Kit, designed to store essential surf repair components in a compact, lightweight and easy-to-access capsule. “We partnered with FCS, an expert in surf, to develop the ideal assortment of equipment to give you and your gear confidence and protection during those incredible days on the water,” said Todd […]

NexTex Innovations Collaborates With Lzrd Tech To Create Hi-Tech Arm Sleeve

NexTex Innovations, an Atlanta, GA-based textile technology developer, partnered with Lzrd Tech to launch an athletic arm sleeve engineered to grip a football and protect athletes’ arms by preventing abrasions and limiting turf burn. Lzrd Tech, headquartered in Atlanta, GA, was founded by Georgia Tech Biomedical Engineering students Mike Pullen and Mathew Quon in 2019. […]

Invista Launches Navy Blue Cordura TrueLock Fabric For Military, Tactical And Law Enforcement

The latest Navy Blue Cordura TrueLock fabric offered by Pennsylvania-based HLC Industries, a long-term supplier of Cordura advanced fabrics that debuted at the January 2023 Shot Show, leads the brand’s next generation of solution-dyed nylon 6,6 (SDN) colors and expands navy color options into military, tactical and law enforcement applications. Cordura TrueLock fabric is engineered […]

Limar USA Releases New Helmets And Eyewear For S23

Limar USA, LLC continues to grow and expand by introducing new products for Spring 2023 and adding more sales representatives to cover key markets.  “We are extremely excited about our expanding collection of helmet models, including supporting the Astana team with a new road model, ” said Giovanni Caporali, co-president. “We will also add more […]

Vim & Vigr Launches Bison Compression Socks

Vim & Vigr, creator of compression socks, launched new for spring 2023 Bison compression socks embracing the brand’s Montana roots with an image of the American Bison standing in front of a likeness of Emigrant Peak, near Gardiner, MT. The socks were designed in Montana and come in two compression levels—15-20 mmHg and 20-30 mmHg. Made from […]