Motocaddy Launches Remote Controlled Electric Caddy With Touchscreen GPS
Motocaddy, the electric trolley brand, introduced a remote-controlled electric caddy with touchscreen GPS for golfers. The M7 GPS, part of Motocaddy’s M-Series range, features an integrated GPS with green visuals; front, middle and back distances; and hazard information across more than 40,000 pre-loaded courses. It also incorporates the benefits of the M7 Remote model, including a rechargeable […]
Adidas Inaugural Consortium Cup Global Sneaker Design Tournament To Kick Off
Adidas’ inaugural Consortium Cup kicks off with a four-week-long footwear design tournament with 16 of the world’s iconic sneaker stores going head-to-head to be crowned champions. Organized in a four-round knockout format, the Consortium Cup follows as Overkill, Nice Kicks, Hanon, END., Xhibition, Footpatrol, Extra Butter, Bait, Commonwealth, BSTN, Kasina, HAL Studios, Politics, Carnival, Offspring, and Mita […]
Inov-8 Launches New Trail Running Shoe
Inov-8 launched a new trail running shoe, Trailfly G 270 V2, the successor to the Trailfly G 270, kicking off the company’s 20th-anniversary celebration. Wayne Edy, the founder, said, “Some people said it was impossible to improve upon the first version, but our talented design team simply saw that as a challenge. A series of […]
Ignik Expands Reach In Ski Resort Retail
Ignik, a Bainbridge Island-based brand, expanded its ski resort retail partnerships adding North American ski resorts Mammoth Mountain, Palisades Tahoe and Killington Ski Resort. Ignik, founded in 2019, produces personal heating products that are biodegradable, refillable and rechargeable. Continued expansion in the ski resort retail space aligns with the brand’s roots and mission as the […]
Matador Introduces Globerider45 Travel Backpack
Matador Travel Equipment introduced the Globerider45 Travel Backpack combining the architecture of a traditional travel pack with materials and construction often used in the outdoor backpacking industry. “The Globerider45 is a giant leap for us, and it’s our first foray into a generalist travel bag,” said Chris Clearman, founder and CEO of Matador. “We’ve harnessed our expertise […]
Arcade Launches Latest A2 Belt
Arcade introduces A2, a next-gen belt with its latest buckle design, redefining “new levels of function, quality and comfort.” Improving on its range of performance stretch belts, a category the company introduced in 2010 for active and casual lifestyles, Arcade engineered the buckle to rest in a natural position with ease of fitting into and […]
K2 Skis Partners With BOA, Pioneering New Innovation In Alpine Ski Boots
K2 Skis tapped into its legacy partnership with BOA to introduce new fit technology to alpine ski boots. The K2 Recon and Anthem BOA boots debut the BOA H+i1 system, providing skiers with precision fit and performance. “K2 and BOA have an incredible partnership spanning more than two decades. We collaborated to introduce BOA to […]
Adidas Partners With Les Mills To Redefine Fitness For The Next Generation
Adidas and Les Mills formed a new partnership combining technologies with live and digital fitness experiences and a new series of Gen-Z-focused programs. The partnership connects adiClub and Les Mills by offering personalized solutions to over “300 million adiClub members.” Under the partnership, Adidas training apparel, footwear and accessories will be worn by Les Mills’ global […]
Tread Labs Debuts Lifestyle Sandals For Spring 2023
Tread Labs, the performance insole brand, released its lifestyle sandal collection for men and women built on its “Your Support Group” system of comfort, pain relief and performance. The brand “guarantees the sandals against defects in workmanship and materials for the product’s useful life, and all outsoles are replaceable at an additional cost.” “We saw […]
Snoop Dog Teams Up With Skechers For Super Bowl Campaign
Skechers teamed up with Snoop Dogg for this year’s Super Bowl campaign. “I’m a man of the people. I’m excited to partner with Skechers, who always brings something for everyone—just like me.” In the thirty-second, Skechers x Snoop Dogg commercial, which will air in the U.S. and Canada during the fourth quarter of the Super […]
Tailwind Nutrition Launches Limited Edition Flavor; Supports BCM
Tailwind Nutrition released The Grape Outdoors, a limited edition flavor of its Endurance Fuel that benefits Big City Mountaineers (BCM). Available in four-pack bundles, offering complete nutrition through a combination of calories, electrolytes and hydration, ten percent of the profits from the sale of the product will be donated to BCM. “Being based in Durango, Colorado, […]
Pearl Izumi Names 2023 Athlete Roster
Pearl Izumi announced its 2023 athlete roster of six returning riders and two new additions— Whitney and Zack Allison—while welcoming back Alexey Vermeulen, Hannah Shell, Jake Magee, Brooke Goudy, Mark Mathews, and Marley Blonsky. “We’re extremely proud of our group of athletes this year and excited to share their accomplishments in the year ahead,” said […]
Dior Partners With Mystery Ranch On S23 Menswear Pack Collection
The House of Dior entered into a partnership with Mystery Ranch to create a collection of backpacks and bags for its menswear S23 collection. Available on February 16 exclusively in Dior retail locations worldwide and on Dior.com, Kim Jones, Dior’s artistic director for men, worked with Mystery Ranch’s design team “to bring authentic outdoor design […]
Saucony Launches Peregrine 13 Collection And Performance Hiking Boots
Saucony released its Peregrine 13 trail running collection with three options— Peregrine 13 for speedy trail efforts, Peregrine 13 ST for soft, muddy terrain, and Peregrine 13 GTX for waterproof protection. The Peregrine 13 Collection is available in men’s sizes 7-13 and 14, and women’s sizes 5-11 and 12. “There are more opportunities than ever for […]
Polartec Introduces Shed Less Fleece
Polartec, a Milliken & Company brand, introduced Polartec Shed Less Fleece, which reduces textile fiber fragment shedding by an average of 85 percent*. The first fabric to receive the technology is Polartec’s 200 Series Fleece, made from recycled plastic bottles. The shedless process engineers the lofted fibers to resist breaking and rubbing off during laundering. […]
