Puma Hoops x Breanna Stewart Launch Stewie 2 Ruby
Puma x WNBA, MVP and Champion Breanna Stewart will launch the Stewie 2 Ruby ahead of the 2023 season.—named after her daughter, Ruby, inspired by motherhood. “As I began creating my second signature shoe with PUMA, I knew I wanted to name it after my daughter, Ruby. Not only to symbolize the incredible bond I […]
Revo Expands Kendall Toole Sunglass Collection With Limited Release
Revo launched three limited-edition sunglasses designed in collaboration with Kendall Toole. The new release extends its Revo x Kendall Toole capsule collection, featuring fashion-forward frames and Revo’s performance lenses. The latest addition to the sunglass makers collab with Toole is an oversized cat eye frame in three colors—Lil West (Black with Drive lens), Ludlow (Green […]
Outdoor Vitals Releases CS40 Ultra Backpack With Carbon Frame
Outdoor Vitals, the Utah-based performance outdoor brand, released its ultralight backpacking pack, the CS40 Ultra, with a carbon fiber frame. “With the CS40 Ultra, we set out to find a solution to a problem,” said Tayson Whittaker, founder of Outdoor Vitals. “How do we make an ultra-light backpacking pack that is comfortable while carrying heavy […]
Stio Names Geartrade As Resale Partner On Second Turn Program
Stio named Geartrade, the online resale platform for used outdoor gear and apparel, the preferred ‘extended product life’ resale partner supporting the brand’s Second Turn program that encourages trade-ins of gently used clothing and outerwear. Geartrade supports Stio Second Turn as its preferred independent resale partner, ensuring that trade-ins that are not renewable back to […]
Jelenew Launches SOMAtique Indoor Apparel Collection
Jelenew, the “luxury high-performance female sports brand with a cycling focus,” launched the SOMAtique collection of indoor cycling apparel—bras, bib shorts, leggings, bike shorts, and skorts with the brand’s proprietary CurveTec technology. “The SOMAtique line is designed to enable indoor cyclists to have a similar experience to what they would enjoy outside, focusing purely on […]
Outdoor Retailer Summer Show Returns With New Floor Plan
Outdoor Retailer reported it changed its floor plan for the upcoming summer show, June 19-21, in Salt Lake City, UT, to be organized by activity. “The top reason our industry attends or exhibits at Outdoor Retailer is to discover new products, new brands, new partnerships, and connections. So, we’ve redesigned the layout of the show […]
Fieldsheer Named Official Provider And Partner Of Meyer Shank Racing Team
Fieldsheer, a technology company that manufactures temperature-controlled apparel under the Mobile Warming and Mobile Cooling brands, reported it is the official cooling and heated apparel partner of Meyer Shank Racing (MSR). Under the terms of the multi-year partnership, Fieldsheer will provide all Meyer Shank Racing team members and crew with clothing from both lines to […]
Fleet Feet Collabs With Rabbit On S23 Running Collection
Fleet Feet and rabbit collaborated on a Summer 2023 running apparel collection to be released May 10, featuring exclusive colorways and new styles. “As a run specialty retailer, one of Fleet Feet’s main priorities is to provide customers with the latest running apparel, and our collaboration with rabbit is a testament to that,” said Catherine […]
Skratch Labs Introduces Mango + Tangerine Hydration Sport Drink Mix
Skratch Labs released a new, limited-time flavor of its Hydration Sport Drink Mix—Mango + Tangerine, made with natural fruit, sugar and the “optimal electrolyte profile” to replace what is lost in sweat and provide energy during a workout. By eliminating “functionless ingredients,” including artificial sweeteners and colors, athletes can “avoid flavor fatigue and GI issues” […]
Velous Footwear Introduces Hoya Adjustable Recovery Slide
Velous Footwear expanded its line of recovery sandals with the Hoya Adjustable Slide, created to help feet, ankles, knees, and legs recover quickly from participation in sports or strenuous activities, with the brand’s patent-pending Tri-Motion Technology. “The Hoya Adjustable Slide rounds out our recovery sandal lineup and features an adjustable upper for a custom fit,” […]
Skechers Sponsors Pickleball Canada National Championship
Skechers reported it signed an agreement naming the brand as the Official Footwear Sponsor of the Pickleball Canada National Championship, beginning with the 2023 season. “We launched Skechers Viper Court footwear to a positive reaction from the pickleball community, athletes and fans,” said Michael Greenberg, president of Skechers. “Skechers currently sponsors every major elite professional pickleball tour […]
Brooks Invests In Community, People And Product To Build On Performance Run Category
Brooks reported strong brand demand in the first quarter across retail channels as it surmounted pandemic-related supply chain and inventory hurdles and brought innovation to market through new products and experiences. Brooks’ product innovation and human-based insights continue as the brand “looks to meet the evolving needs of runners.” Brooks’ advancements in nitrogen-infused midsoles, offered […]
Callaway Apparel Welcomes 2023 Brand Ambassadors
Callaway Apparel reported it signed PGA Tour professionals Harry Hall and Brian Stuard as brand ambassadors, joining LPGA pro Emma Talley. “We are proud to have these two talented golfers joining Callaway Apparel as brand ambassadors,” said Oscar Feldenkreis, CEO of Perry Ellis International. “Harry and Brian are a perfect combination of a young star […]
Forme’s Ergo Shorts Engineered To Correct Posture And Relieve Back Pain
Forme, a designer of patented performance and recovery wearables to correct posture and related back disorders, launched Ergo Shorts. Forme’s performance wearables “are designed to engage muscle memory to keep the body aligned, with less spinal pain, while accelerating recovery and is the only natural and sustainable solution to treat musculoskeletal disorders related to posture […]
Big City Mountaineers Launches Leaders Program
Big City Mountaineers (BCM) reported it launched the BCM Leaders Program to “answer the question of ‘what’s next’ for the young people who participate in BCM’s programming.” The program allows BCM alums to “advance their leadership skills, enhance their outdoor technical skills and gives them connections and access to build a career in the outdoor […]
