Gordini Welcomes Skier And Speed Flyer To Athlete Team
Gordini, the manufacturer of cold-weather gear for more than 65 years, expanded its athlete team with skier and speed flyer Michael “Bird” Shaffer. He joins Julian Carr, Gaby Palko, Rafael Pease, and Robin Van Gyn. Raised off-the-grid in the Pacific Northwest, Shaffer divides his time between the North Cascades of Washington State and Chamonix, France. […]
Noble Biomaterials To Launch Ionic+ Prism
Noble Biomaterials, the maker of antimicrobial and conductivity solutions for soft surface applications, launched Ionic+ Prism in collaboration with e.dye at the Functional Fabric Fair. Ionic+ Prism combines Noble’s Ionic+ permanent antimicrobial technology with e.dye Waterless Color System dyeing technique creates a sustainable fabric dye process that “reduces manufacturing water consumption by 85 percent.” This […]
Alps & Meters Partners With Schoeller; Launches Technical Outerwear For FW23/24
In conjunction with Schoeller, Luxury Alpine Sportswear label Alps & Meters is launching a new collection of technical ski garments conceptualized with ties to the Golden Age of Alpinism. Mountaineering was vibrant in the late 19th century in the European Alps, where adventurers would climb and ski the region’s highest peaks wearing wool and canvas […]
Nocs Provisions Launches Nature-Inspired Hat Collection
Nocs Provisions, maker of binoculars, monoculars and accessories, launched its first nature-inspired hat collection, the Extinct Creatures 6-Panel and the Interesting Birds Bucket Hats. Made from 100 percent organic cotton, each six-panel highlights an extinct creature, while the Bucket Hat shows an array of interesting birds. The neutral tones are broken with pops of color […]
Hyosung To Showcase Sustainable Textile Solutions At Functional Fabric Fair
Hyosung will showcase its latest sustainable textile solutions at the Functional Fabric Fair in Portland, OR on April 4 -5, Booth #1413A. The company’s latest USDA and SGS-certified creora bio-based black spandex will be displayed, partly made with renewable resources, providing “reduced carbon emissions compared to the production of conventional spandex.” At the show, Hyosung […]
Noble Biomaterials Ionic+ Botanical Receives EPA Registration
Noble Biomaterials, the maker of antimicrobial solutions for soft surface applications, reported its latest antimicrobial technology had received official EPA registration. Ionic+ Botanical uses a bio-based registered citric acid formula to inhibit the growth of microbes and reduce odor on fabric and other soft surfaces. Noble Biomaterials began the development of the proprietary Ionic+ Botanical […]
Igloo Expands Trailmate Line With Softside Coolers
Igloo expanded its Trailmate hardside cooler line with performance softside cooler bags. “Our top-selling wheeled Trailmate cooler is a longtime customer favorite, so we’re making dreams come true by expanding the Trailmate family to include equally high-performing softside coolers. These new coolers provide excellent value for budget-conscious adventurers looking for high-quality craftsmanship,” said Adrienne Berkes, […]
Honey Stinger Debuts New Oat + Honey Bar
Honey Stinger debuted its Oat + Honey Bar to fit an active person’s three nutritional categories—”Prepare, Perform and Recover.” The new Oat + Honey Bar comes in two flavors, Original and Chocolate Chocolate Chip, and fits into the “Prepare” category featuring a pre-workout blend of carbs, fat and protein. The bar joins the company’s line of waffles, bars, […]
Tread Labs Partners With Ultra-Distance Cyclist
Tread Labs, the performance insole and footwear brand established by Chaco founder Mark Paigen, announced that it added cyclist Lael Wilcox as a brand ambassador and partner in the creation of the Lael Wilcox Cycling insole, shown right. The insole provides arch support, is “100 percent carbon fiber” and is 1.25mm thin with a 3mm ventilated […]
Wattbike Launches Hub+ Mobile-Friendly Workout Builder
Wattbike introduced its next-generation Hub+, a subscription version of its indoor training app that offers workout customization, deeper integration with third-party apps and exclusive training content. Wattbike Hub+ subscribers can personalize their progression with its mobile-friendly workout builder, and workouts can be shared and exported to Zwift and other third-party training apps. It’s also possible […]
Schoeller Textil AG Launches Re-Source, A Sustainable Textile Collection
For Schoeller Textil AG, sustainability and performance have been core brand principles for over 150 years. The fabric technology company’s latest recycled textile collection, ReSource, embodies those principles. Antonio Gatti Balsarri, chief commercial officer on the impact mission of the recycled textile collection, said, “With Re-Source, we are fully focused on our Schoeller brand vision […]
Picture Expands Into Mountain Bike Apparel And Accessories
Picture, the manufacturer of recycled, organic and bio-sourced products for board sports and the outdoors, added a mountain bike soft goods collection for SS23, featuring technical apparel and accessories for men and women. After fifteen years of R&D and innovations in the technical textile space, extending its expertise into mountain biking was an obvious continuation. […]
Darn Tough Vermont Adds ‘Sit Ski Boss’ To Athlete Lineup
Darn Tough Vermont announced its partnership with prosit skier Trevor Kennison, who joins the company’s athlete roster supporting the development of the brand’s styles, focusing on the snow category. In 2014, Kennison injured his spinal cord snowboarding in Vail, leaving him paralyzed from the waist down. “Trevor and Darn Tough share so many similarities,” said […]
Bajío Sunglasses Debuts Reader Lenses
Bajío Sunglasses, the maker of blue-light filtering, sustainably-made, performance sunglasses, added a Readers line to its collection of lenses. Bajío’s clear, polarized, blue light-blocking readers magnify the user’s visual experience. Created for anglers who don’t require prescription sunglasses but want more focal power. The brand’s goal with this series of lenses is to help anglers […]
G. Loomis Expands Technique-Specific Fly Rods
G. Loomis, the manufacturer of fly fishing rods, released its IMX-Pro V2 series, made in Woodland, WA. The lineup is built for a range of applications. The IMX-PRO V2 rod series represents a continuation of G. Loomis’s 40-year commitment to the industry and exemplifies durability and performance. Multi-Taper Design, Conduit Core and GL-7 technologies feature […]
