Tifosi Optics Expands Clarion Blue Fototec Lens Collection
Tifosi Optics, the U.S. cycling eyewear brand, reported expanding its Clarion Blue Fototec Lens collection to “instantly adapt to changes in ambient light conditions, “allowing cyclists freedom from changing lenses mid-ride. Tifosi offers the lens combination in its cycling shields: Rail, Sledge and Sledge Lite. “One of the only lenses on the market to combine […]
Puma Redefines Maximalism With Fastroid Nitro
Inspired by Puma’s lightweight, responsive foam technology, Puma’s Fastroid Nitro is a statement sneaker pushing performance aesthetics to new limits. Fueled by Nitro and “informed by the concept of Overtech,” the Fastroid Nitro “redefines maximalism.” Building on design cues from Puma’s running style FAST’R, the Fastroid’s decoupled platform sole unit boasts extreme proportions and Nitro […]
Nike Revives The Converse Weapon
The Converse Weapon was re-released by Nike in its original 1986 design through a new collaboration with fragment’s Hiroshi Fujiwara. A reimagined take on Converse Weapon reappeared in 2021 through the Converse CX line. The silhouette was also the subject of a Turbodrk collab with Rick Owens. The Converse x FRGMT Weapon and apparel capsule […]
Adidas Originals And Bape Continue Anniversary Celebration With A Collaborative
2023 marks the arrival of both Bape’s 30th anniversary and the 20th anniversary of the partnership between the Japanese brand and Adidas Originals. Continuing their year-long celebration, they joined forces again to reimagine the Adidas iconic Forum 84 low silhouette. The sneaker drop comes in signature camo leather construction with co-branded details, including gold tongue […]
Chums Launches Bag Collection As Part Of 40 Year Celebration
Chums, the maker of eyewear retainers and protective accessories for dry-land and water-based activities, revamped its bag and waist pack collections with new models and updated styles. The latest in the brand’s bag collection includes a “cavernous” new addition to its Storm Series line of rolltop dry bags and redesigned models of its Waist Pack Collection “showcasing that […]
Selkirk Sport Debuts EVO 2.0 Paddle Series
Selkirk Sport launched the SLK EVO 2.0 pickleball paddle series, which includes three paddle types to match various player preferences: the EVO Power 2.0, the EVO Control 2.0 and the EVO Hybrid 2.0. The EVO Power 2.0, featuring a G9 Power Carbon Fiber face, is designed for players looking for power and spin control. The 13mm Rev-Hybrid […]
Jack Wolfskin x Reinhold Messner Announce Collab
Mountaineer Reinhold Messner and his wife Diane will become advisors and exclusive members of the Brand Council at Jack Wolfskin. The Messners and other international members will work with Jack Wolfskin to “develop strategic sustainability concepts and long-term rewilding projects within the newly founded Brand Council,” said Jack Wolfskin. Rewilding is part of Jack Wolfskin‘s […]
NexTex Innovations Collaborates With Squatwolf On Gym Wear Collection
NexTex Innovations, an Atlanta, GA-based textile technology developer announced that global gym wear brand, Squatwolf had joined its roster of TDry Technology brand partners. Squatwolf was established in Dubai, UAE, in 2016, designing athletic apparel that offers style and functionality to meet athletes’ needs, which, according to Wajdan Gul, the company’s CEO and co-founder, was […]
Outdoor Research And Nikwax Announce Strategic Partnership
Outdoor Research announced a strategic partnership with Nikwax that officially launches in September 2023. Under the partnership, Nikwax becomes OR’s preferred partner for after-purchase Durable Water Repellent (DWR) care and treatment—part of OR’s commitment to “transitioning away from intentionally added per- and poly-fluoroalkyl substances (PFAS), which will be virtually complete by the Spring 2024 product […]
Tentree Partners With GoBolt
Tentree announced its partnership with GoBolt, the Toronto-based tech company, to handle its e-commerce fulfillment and final mile delivery in select hub cities across Canada towards reducing the company’s supply chain carbon footprint. Said Tentree: “Brands’ supply chain emissions are typically the largest contributor to their carbon footprint—90 percent of a company’s environmental impacts are […]
Jack Wolfskin Announced New Partnership With Bear Grylls
Jack Wolfskin announced a new apparel partnership with Bear Grylls, highlighting the “close alignment between both brands.” “Jack Wolfskin is one of the most dynamic but approachable brands in the outdoor space with long-lasting apparel that will benefit anyone who heads outdoors,” Grylls said. “I share their commitment to empowering more people to experience their […]
Salomon Introduces “Shortney” Running Shorts Worn By Courtney Dauwalter
Two-time UTMB winner, Hardrock 100 winner and Salomon trail running athlete Courtney Dauwalte has won almost every ultra-trail race wearing her signature loose-fitting, knee-length Salomon prototype shorts, coined “Shortneys” on social media. In response, Salomon has dropped the women’s Shortney running shorts and T-shirt. “I’m very excited that the Shortneys will be available for everyone, long inseam […]
Suunto Releases Vertical GPS Adventure Watch
“As its name states, the Suunto Vertical is a watch for those aiming to keep moving upwards and onwards, always improving their potential in the outdoors. Its robustness, its size, plus the free online maps wherever you are in the world tell you everything you need to know. This is a watch for people who […]
Adidas Signs 2023 WNBA Draft Pick To Team Roster
Adidas Basketball reported that the 2023 WNBA Draft first overall pick, Aliyah Boston, is the newest addition to the brand’s women’s basketball roster. “We are beyond excited to welcome Aliyah to our Adidas Basketball family. She exudes strength, resilience, versatility, and natural skill that is unmatched. I know she’ll leave a lasting impact on the […]
Chaco’s Fit For Adventure Tour Returns; An Extension Of Its ReChaco Repair Program
Chaco, the outdoor shoe brand known for the Z sandal, is on the road again with its Fit for Adventure Tour. After two years of touring the country in a vintage school bus, Chaco returns, offering to repair or custom-make new sandals for customers. “Chaco Nation is at the center of everything we do,” said […]
