Skratch Labs Introduces New Flavor Of Recovery Sport Drink Mix
Skratch Labs released a new flavor, Strawberries + Cream, of its Recovery Sport Drink Mix to refuel, rehydrate and rebuild the body rapidly after a hard workout. The drink mix offers an optimal ratio of carbohydrates, protein (4:1), fat, and salt to facilitate immediate refueling and rehydration. It is a milk-based recovery mix, a complete […]
Gill Fishing Signs Pro Angler To Join Team
Gill Fishing, a maker of foul weather and performance fishing apparel, signed Major League Fishing Bass Pro Tour competitor Fletcher Shryock to its pro angler team. Shryock, a veteran angler in his decade-plus professional career, adds another podium threat to Gill Fishing’s roster in 2023. A former professional motocross racer, he began his pro fishing […]
Skratch Labs Releases 200-Calorie Super High-Carb Drink Mix
Skratch Labs released its 200-calorie Super High-Carb Drink Mix in packet form, formerly Sport Superfuel Drink Mix. The 53g packet is available in Lemon + Lime. Super High-Carb Drink Mix provides concentrated liquid energy for flexibility and better digestion during workouts or when racing. The 200-calorie packet is designed for ease of use and sampling […]
LIVSN Designs Releases Ecotrek Trail Shorts For Men And Women
LIVSN Designs released its Ecotrek Trail Shorts, made of the same recycled, technical fabric used to manufacture its Ecotrek Trail Pants. The shorts are water-resistant, wick moisture and are quick-drying. The proprietary fabric used to make the brand’s Ecotrek pants, Blue Ocean Nylon, uses a synthetic nylon thread made from 70 percent ocean waste (buoys […]
Original Penguin Adds Tennis Pro Mackenzie McDonald As Brand Ambassador
Original Penguin by Munsingwear, a division of Perry Ellis International, signed Mackenzie McDonald as a tennis brand ambassador. “We are thrilled to have Mackie join the Original Penguin team as a tennis brand ambassador,” said Oscar Feldenkreis, CEO of Perry Ellis International. “Mackie is a talented player in the prime of his career. We are […]
Matador Overhalls SEG28 Series
Matador Travel Equipment launched the SEG28 Backpack, a 28-liter bag designed for organized travel and everyday carry. The SEG28 overhauls Matador’s SEG series with new features. “The SEG28 isn’t an update; it’s a completely new design,” said Chris Clearman, founder and CEO of Matador. “We listened to the feedback and spent years in the lab crafting […]
From Racing To Resort To The Backcountry, Nordica Announces New 2024 Products
Nordica released its 2024 line with additions and changes ranging from racing to resort to the backcountry. “After years of relentless R&D, we are amped to launch these two new top-of-the-line ski boot collections. One serves the racing and high-performance skiers while the other serves the modern adventure-seeking all-mountain skier,” said Sam Beck, Nordica North America’s […]
Nocs Provisions Launches Voyager Collection
Nocs Provisions, maker of binoculars, monoculars and accessories, launched its Voyager Collection, a new take on the brand’s expanding line of outdoor optics. The collection reflects Nocs’ California roots and the ethos of seeing the world from a new perspective. Each piece in the range is crafted with a “grippy handfeel” and durability while offering […]
Ruffwear Unleashes Spring 2023 Collection
Ruffwear “unleashed” its Adventure Accessories collection for Spring 2023. “Our new products have been built to keep humans and their number one sidekick adventure-ready and safe,” commented Dani Reese, Ruffwear marketing and PR manager. “This new collection allows for endless possibilities as we look to embark on close-to-home or epic adventures. With a focus on creating […]
Skechers Names Nuria Roca As Brand Ambassador For Spain
Skechers added Nuria Roca, born in Moncada, Valencia, as the new face of the global lifestyle brand in the Spanish market. As the first local Skechers ambassador in Spain, the television and radio presenter, actress, writer, and social media influencer with more than one million social network followers will appear in multi-platform campaigns for Skechers […]
Alchemy Bikes Increases Rear Travel On Two Arktos MTB Models
Addressing what they see as the future of mountain bike design, Alchemy Bikes, a fabricator-to-rider boutique bike manufacturer, updated its Arktos line of full-suspension carbon mountain bikes for 2023 with longer rear travel on two of its popular models. The new Arktos 125 and Arktos 140 were increased by 5mm for rear travel, with the new […]
Able Carry Introduces Daily Plus Backpack
Able Carry, a designer of backpacks and carry accessories, announced that its new Daily Plus Backpack will be available at retail later this month. A 21L everyday backpack designed around versatility, comfort and ease of use, the Daily Plus uses technical fabrics and minimal aesthetics with a new range of storage solutions to protect laptops […]
Callaway Apparel Launches Spring 2023 Collection
Callaway Apparel released its men’s and women’s Spring 2023 collections, offering a wide range of performance-driven pieces made with technically advanced fabrics. “Performance is the heart of Callaway Apparel, incorporating game-changing innovation and sustainability to authentic golf apparel,” said Oscar Feldenkreis, CEO of Perry Ellis International. “The Spring 2023 collections include exceptional variety and innovation […]
Kane’s Revive Footwear Available At Nordstrom
Kane Footwear is selling its footwear in 12 Nordstrom stores and on Nordstrom.com, having expanded to six additional brick-and-mortar stores this week. To celebrate, the manufacturer created an exclusive Olive/Olive Speckle shoe. Kane reported it partners with retailers that align with its mission to “deliver functional, aesthetic activewear that exceeds expectations.” Nordstrom “fit the bill […]
EMS x Cotopaxi Release Co-Branded Topographic Windbreaker
Eastern Mountain Sports (EMS) and brand partner Cotopaxi collaborated on a second release of a limited edition, co-branded product in support of the Adirondack Mountain Club. The EMS x Cotopaxi ADK Teca Half-Zip Windbreaker features a topographic map of the Adirondack Mountains and EMS colorway, a design unique to the partnership, and made with 100 […]
