SGB Today

Stanley Launches Adventure To-Go Collection

This week, Stanley released its Adventure To-Go collection consisting of next-gen vacuum bottles and food jars in various sizes. A modern design is paired with the brand’s durability and classic colors for hot and cold beverages and food. The products are listed below. Click on the names for details. Adventure To-Go Bottle 25oz Adventure To-Go Bottle […]

Elan Skis Introduces Latest In Playmaker Ski Series

Elan Skis introduced its latest Playmaker skis. The two-ski series blends a directional freeride ski with a bi-directional freestyle ski featuring a 3D construction with carbon rods for a lightweight pop and power, enhanced by the skis surf rocker with Dual Float Technology delivering bi-directional floatation from the right amount of tip and tail turn-up […]

VSSL Adds New Products To Outdoor Essentials And Provisions Collections

VSSL introduced new products to its Outdoor Essentials Collection, including the Camp Supplies II, Camp Supplies Stash Light, Mini Stash Light, and Mini Stash Speaker.  Across its Provisions Collection, VSSL launched an extension to its Insulated Flask series, which launched with the Insulated Flask + Speaker in December. The series now offers an Insulated Flask […]

Ignik Evolves Plug-And-Play Propane Firepit Line

Outdoor heating brand Ignik evolved its FireCan line with the FireCan Deluxe with dual-action fuel output and removable grill, users can have portable outdoor cooking and a campfire on the go. With the same ammo can design as its predecessor, the FireCan Deluxe features include:  stainless steel construction, foldable legs, grease tray under the can,  flame […]

NRS x OnWater Create River Navigational App

Northwest River Supplies (NRS), a supplier of equipment and apparel for water recreation, safety and onWater, creator of water recreation GPS navigation and mapping apps, are collaborating on tools and technology for river runners and anglers.  OnWater offers detailed information on rivers, creeks and shorelines across the U.S. Satellite imagery provides GPS-specific points of interest and public […]

Ripton & Co. Releases Denim Bike Pant

Ripton & Co., the maker of technical active stretch denim, is disrupting the bike apparel market by releasing its men’s and women’s denim bike pants. “The pants are super-thin, really comfortable and a performance-oriented product,” said Elliot Wilkinson-Ray, founder and CEO.   “The bike pants send a different message on riding attire,” said Ryan Fezler, operations […]

Life Time Announces 2023/24 Athletic Event Lineup

Life Time, the operator of 160-plus athletic country clubs in North America, announced its 2023 lineup of over 25 athletic events focused on cycling, running and triathlon, spanning 11 states, including the return of the Life Time Grand Prix presented by Mazda featuring seven gravel and mountain bike rides and the Little Sugar MTB presented […]

Helinox Introduces Obey Limited-Edition Collection

Helinox, maker of lightweight, portable furniture, and Obey, a street art project and an experiment in phenomenology by artist and skateboarder Shepard Fairey, partnered on a limited-edition collection featuring six pieces in black with signature Obey trims and artwork.  “The juxtaposition of city life and the outdoors inspired the project,” said Steve Ternosky, CEO of […]

Moosejaw Unveils Essential Camping Gear

Today Moosejaw debuted its Comfort Camping Collection, a line of tents, sleeping pads and bags, cots, tables, and chairs.  “We want more people to experience the restorative power of time outdoors, so we created a line of camping products that make that as easy, comfortable and affordable as possible,” said Eoin Comerford, CEO of Moosejaw. “Beginner campers […]

Moosejaw Launches Cooler Collection For Walmart

Today, Moosejaw launched the Moosejaw Cooler Collection of hard- and soft-sided coolers arriving at retail. We set out to create a line of coolers that hold ice for days and days without breaking the bank. These rugged coolers incorporate thoughtful features and premium components, and each is manufactured from recycled content wherever possible,” said Eoin […]

Tifosi Optics Launches Rail XC With Updated Fit And Lens Tech

On February 28, Tifosi Optics will release the newest style in its Rail series—the Rail XC.  Since launching the series in March 2022, Tifosi’s Rail is the brand’s most popular sport sunglass. Ideal for cyclists but functional for other endurance pursuits, the Rail solves the drawbacks that often come with larger shields, increased weight and […]

Matador Adds SEG45 To Travel-Ready Roster

Matador Travel Equipment launched the SEG45 Travel Pack, a fully integrated solution for one-bag travel. Offering maximum organization in a minimalist design, the SEG45 combines the best assets of a backpack, duffle bag and packing cubes into a new design for organization. “Our SEG Series just got a major upgrade,” said Chris Clearman, founder and […]

Enduro Bearings Announces 2023 Sponsored Athletes/Teams 

Enduro Bearings’ 2023 ambassador program includes returning teams, individuals, and new U.S. and UK athletes. While the list is rider-centric, the company said it would announce its ambassador mechanics in an upcoming release. Athletes will compete in various cycling disciplines using Enduro’s XD15 bearings and components, patent-pending Maxhit bottom brackets and headsets, Max pivot bearings, and Directline derailleur pulleys. Enduro’s […]

Bajío Sunglasses Bolsters Spring 2023 Collection With Eco-Conscious Frames

Bajío Sunglasses, maker of blue-light filtering, sustainably-made sunglasses manufactured to save the world’s saltwater flats and estuaries, added Stiltsville to its spring 2023 collection.  Named after the ruins of prohibition-era social clubs in Biscayne Bay, Stiltsville is the newest in Bajio’s Tight Lines family of frames. Bajío sunglasses feature proprietary Lapis lens technology. Stiltsville is a full-wrap […]

Skratch Labs Adds New Flavor Of Sport Crispy Rice Cake

Skratch Labs added a new flavor to its Crispy Sport Rice Cake Sport Fuel product line—Salted Maple + Mallow. The product provides “real food energy” powered by crispy rice made with brown rice, wild rice, red rice, and quinoa with 20g of complex carbs. The blend of complex and simple carbohydrates provides 180 calories of […]