McDougall x Orton Launch “Born To Run” Footwear Collab With Xero Shoes
Christopher McDougall, author of “Born to Run,” and Eric Orton, co-author of “Born to Run 2” and running coach, collaborated with Xero Shoes on two limited-edition running shoes. On April 13, Xero Shoes will release McDougall and Orton Born to Run Mesa Trail II lightweight trail running shoe and Born to Run Zelen road running shoe. The 2009 […]
Ortholite Cirql Named Finalist For Drapers Footwear Awards For Sustainability Efforts
OrthoLite Cirql, the “world’s first circular foam material solution for footwear,” has been named to the shortlist in the Best Sustainability Initiative of the Year category by Drapers Footwear Awards 2023.
Kith x Columbia Launch Fishing Collection
Kith renewed its partnership with Columbia Sportswear with its Kith for Columbia PFG collection of fishing apparel, footwear and accessories. The new Kith x Columbia collection takes inspiration from Columbia PFG, the brand’s line of performance fishing gear “embedded with its suite of technologies for an elevated fishing experience.” Items in the collection include: The […]
Adidas Terrex Releases New Trail Shoe And Apparel Range
Adidas Terrex released its Soulstride Flow for trail runners with Repetitor EVA midsole, providing soft and lightweight cushioning, an engineered mesh upper for zones of breathability, stretch and support and Continental Rubber outsole for grip across roots, rocks, dirt, and wet or dry surfaces. The shoe is made, in part, with a minimum of 50 percent […]
Grayl Upgrades Purifier Bottles With Drink-Mix Ready Filter Cartridges
Grayl “boosted the performance” of its GeoPress Water Purifier Bottle with a redesigned filter cartridge and the addition of a new One-Way Valve that allows for using electrolytes and other drink mixes—one bottle is all that’s needed to collect water, press to filter and purify, and add electrolytes for hydration. Grayl introduced the One-Way Valve in November 2022 with […]
Kelty Launches SS23 Collection
Kelty launched its spring 2023 collection, including backpacking, hiking, lifestyle, and vehicle-based products, featuring reenergized prints and colors from the brand’s “best-selling” items. As consumers continue to “go further exploring new day hiking trailheads, deeper into the backcountry on multi-day trips or just gear-up their vehicles for campsite adventures,” Kelty’s key products for the S23 […]
Big Gear Show Partners With Locally
The Big Gear Show reported it partnered with Locally to develop retailer education for its June 2023 show at the Colorado Convention Center in Denver from June 8-11. “The Big Gear Show, like Locally, serves at the intersection of brands, retailers and consumers. We are thrilled to partner this year and present industry-leading solutions for […]
Trew Debuts Lightweight Technical Outerwear For Spring Touring
Timed with Spring,Trew launched its LW 3L collection for backcountry touring. The outerwear capsule, featuring Le Skieur LW Anorak and the LW Bib, was created in collaboration with Swiss professional mountain guide Gilles Sierro and the first product release from the Trew Gear Experimental Division, a new business unit showcasing innovation. “Trew has always been […]
Costa Sunglasses Grows Hybrid Category
Costa Sunglasses is growing its hybrid category of frames for spring with Mainsail and Aleta for wearing on land and water. Mainsail (unisex) gets its name from the mainsail on a sailboat and Aleta (women) from the Spanish word for fin. Both offer a relaxed look and feel with technical features for wearing on the water. Integrated micro side […]
Crocs Launches “Customize Your Crocs”
Crocs, Inc. launched “Customize Your Crocs,” a new program to customize bulk orders of Classic Clogs and Jibbitz charms. The program is positioned for sports teams, corporate groups, and schools or as “general fun swag” for small and large-scale groups. “Our customization program allows teams, schools, and companies alike to design clogs and Jibbitz™ charms […]
Oyster Launches Performance Cooler Featuring Patented Vacuum Construction
After six years of research and development, Norwegian brand Oyster released the Oyster Tempo, a performance cooler featuring a patented integrated vacuum insulation system constructed with recyclable aluminum and chemical-free Silica. Oyster identified and optimized key thermal drivers to increase the cooler’s insulating performance—core insulation, thermal bridge and thermal conductivity— eliminating the need for ice. Compared to polyurethane […]
Brooks To Invest $10 Million In Young Runners
Brooks Running launched “Future Run,” representing a $10 million investment to “reach one million young runners in the U.S. over the next five years.” Brooks reported that “inactivity among kids is rising while budget cuts push schools to reduce or eliminate funding for physical education and activities.” “At Brooks, we believe the run can change […]
Cordura Marked 55th Anniversary
In December 2022, Invista, owner of Cordura, celebrated its 55th anniversary of manufacturing performance fabrics. Cordura’s portfolio includes over 15 performance technologies and over “2,500-plus certified Cordura fabrics available through worldwide partners. “Since the commercialization of the fabric in 1967, the Cordura brand has worked hand-in-hand with its mill and supply chain partners to break […]
Trerè To Introduce Biotech Base Layers To U.S. Consumers
Trerè Innovation, the sustainable apparel and footwear manufacturer based in Asola, Italy, will release its first line of 100 percent bio-based base layers in the U.S., manufactured in Pennsylvania, in fall 2023. The base layer, footwear and sock collection are part of the company’s Unleash Your Nature (UYN). A store is also scheduled to open in Boston […]
Tifosi Expands Swank Series Sunglasses With Smirk
Tifosi Optics, the sport and lifestyle eyewear brand, launched its newest lifestyle sunglass—Smirk. Designed for everyday wear and casual outdoor activities, Smirk “is a fashionable and functional pair of durable eyewear that won’t break the bank.” A keyhole bridge and soft rectangular edges offer a more traditional look, setting the sunglass apart from Tifosi’s performance-oriented […]
