SGB Today

Hest Expands Into Sheets And Pillowcases For Outdoor Use

Hest, the manufacturer of outdoor sleep products, expanded into sheets and pillowcase for its portable mattress and pillows, which include four sizes of performance-stretch fitted sheets and three sizes of pillowcases. The bedding is made of performance stretch nylon and moves with Hest’s memory foam mattress and pillows for pressure point relief. “We have been […]

Adidas Terrex Launches Hiking Shoe Made For The Female Foot

“With four in ten (43 percent) of women starting to hike during the pandemic,* Adidas Terrex is driven to develop products specifically designed for this growing community,” said the brand in a release. To address the demographic, Adidas launched the Terrex WMN Hiker Mid Rain.Rdy, a hiking shoe developed for the female anatomy. The design was “informed […]

Inov-8 Launches Hiking Boot Dirty Double 

Primarily known as an off-road running brand, Inov-8 entered the hiking category recently with its Graphene-enhanced boots. Now, the company is making its loudest hiking statement with the launch of two waterproof hiking boots called the Dirty Double on March 9. The Roclite G 345 GTX V2 targets consumers who want a lightweight, agile boot, while […]

Igloo Releases Collegiate Cooler Series 

Igloo announced its latest official sports licensing partnership by releasing its first Collegiate Series of Playmate coolers.  Igloo partnered with 13 top U.S. universities on team-branded Playmate Elite coolers, the first to launch within the brands multi-product Collegiate Series.      “Our coolers have been vital among athletes and fans for decades, so it endlessly […]

Kane Footwear Launches Kids’ Collection

Kane Footwear, the manufacturer of sustainable active recovery footwear, launched its first kids’ collection. The Revive Kids collection in sizes C11-13 and J1-2 comes in Charcoal Black, White Pacific, White Caramel, and Bubblegum Pink. “We’re excited to expand our Revive slip-on to kids’ sizing,” John Gagliardi, founder and CEO of Kane Footwear, said. “Many of […]

Chaco Releases Brave Trails Collection

Chaco Footwear released its Brave Trails Collection—a color-blocked line of sandals to support Brave Trails, making this the third year in collaboration. The collection is made in Rockford, MI, and includes the Z/Sandal, Chillos Slide and Kids Ecotread, with ten percent of proceeds supporting the Brave Trails Family Camp. “Chaco believes in making the world […]

Salomon Introduces Index.02 Recyclable Running Shoe

Salomon released its Index.02 running shoe improving and building upon the Index.01, which the brand introduced two years ago. As with its predecessor, the Index.02 is 100 percent recyclable; it’s also 10 percent lighter (263 grams from 288 grams sample size US 9 men’s) and features an upgrade in comfort and performance due to improvements […]

Sole x ReCork Repurpose Used Wine Corks To Create Performance Insole

Sole, and its cork recycling program, ReCork, reached a milestone in a joint effort to create performance, carbon-negative insoles. The two groups “diverted more than 130 million used wine corks from going to waste,” said the brands.  The corks were recycled in Sole’s latest sustainable insole, the Performance Medium with Met Pad, designed with targeted […]

Rab Launches Cinder Range For Adventure Biking

Rab, owned by Equip Outdoor Technologies, Ltd., reported it would launch its first adventure bike collection this spring, called Cinder. Tim Fish, equip product director, said, “Off-road cycling adventures require immense versatility, dealing with terrain, pace and fickle weather. We have over 40 years of knowledge and experience crafting clothing and equipment to manage these conditions. […]

Zamberlan To Launch Low Version Of Women’s Circe Light Hiking Boot

Zamberlan, the third-generation, handcrafted Italian bootmaker, reported it will launch the 335 Circe Low GTX women’s boot on April 15, at select specialty retailers and online at ZamberlanUSA.com, expanding its Circe collection. The Circe Low GTX suits fast and light outdoor pursuits in various weather conditions and terrain, marrying the comfort of a trail runner […]

Swiftwick Launches Maxus Socks With Repreve Recycled Polyester

Swiftwick released its Maxus socks with a Repreve performance, recycled polyester footbed—achieving its 2023 goal to include recycled, renewable and/or responsible fibers in all of its products. The Maxus footbed offers the same moisture-wicking properties as the brand’s original Maxus, with each pair using one post-consumer water bottle. “Sustainability across both our business practices and […]

Vimazi Pace-Tuned Running Shoes Release On-Line

Vimazi reported it released the first styles of its pace-tuned running shoes online, with a release date at retail in several weeks. “We’re breaking with the old-school thinking that a mega-thick ‘bouncy’ shoe helps you run faster,” said Vimazi CEO Scott Tucker. “The idea that you can put energy into a shoe and it will […]

Sea To Summit Launches New For 2023 Tent And Dry Storage Solutions

For 2023, Sea to Summit expanded its tent and dry storage solutions with the Ikos Tent, Big River Dry Pack, eVac Compression Dry Bag HD, and various product iterations within its dry storage category. The Ikos 2- and 3-person tent includes an optional ‘Hangout Mode’, turning the tent into an open-air shelter with a wider floor print […]

G. Loomis Launches Offshore Rod Series For Pacific Coast Anglers

G. Loomis, the manufacturer of conventional and fly fishing rods, released the IMX-Pro Offshore series of 20-to-80-pound class rods featuring a range of technique-specific actions designed for West Coast offshore anglers. The eight offshore rods, made in Woodland, WA, are suited for “dynamic fisheries, challenging conditions and iconic game fish” in the Pacific. A SeaGuide guide train […]

Fleet Feet To Launch Brand Campaign, #Reason We Run

Fleet Feet reported it would launch its largest brand campaign next month, #ReasonsWeRun, highlighting consumers who have taken up running for the first time and its positive effects on their lives. “Fleet Feet believes that running has the power to change lives. At the same time, we know how intimidating it can be to take the […]