SGB Today

BN3TH Expands Bike Category With North Shore Liner Bibshort

Men’s next-to-skin underwear and base-layer brand BN3TH released a mountain bike liner bibshort featuring its patented 3D MyPakage Pouch Technology. BN3TH created this new North Shore Bike Liner version after receiving customer requests to produce a bibshort with the same pouch and 12mm chamois pad combo. “We had a lot of requests to make a […]

KT Launches KT Tape Pro Oxygen With Celliant Infrared Technology

KT launched KT Tape Pro Oxygen featuring Celliant Infrared Technology from Hologenix, designed to increase cellular oxygenation and promote muscle support during physical activity.  Celliant’s fine mineral powder is a natural blend of IR-generating bioceramic minerals. Printed on the tape’s surface, it converts body heat into “full-spectrum infrared energy, to deliver improved cellular oxygenation where the tape […]

Coal Headwear Announces SS23 Collection

Coal launched its spring/summer 2023 lineup of hats for the warmer seasons, with options ranging from low profile to roomy and full brims. “At Coal, our vision is that headwear is more than an accessory because it is…All the hats in this collection have been designed with input from our community to craft the best […]

Ignik Grows Product Line, Launches Tank Accessories

Ignik, a Bainbridge Island-based brand, expanded its product line with new offerings in propane tank accessories. The 20LB Tank Case/Seat and 20LB Tank Tote make transporting and hauling large-scale propane tanks “seamless.” Both tanks are made with 900 denier polyester fabric, rigid corrugated plastic, foam-reinforced base, and Molle webbing, which allows for attachment of other gear, accessories and secure […]

Forme Announces Brand Ambassador

Wearables technology brand, Forme, announced its brand ambassador partnership with Houston Texans wide receiver John Metchie III, two-time SEC Champion, CFP Champion and two-time Jon Cornish Trophy winner. This partnership extends beyond performance and recovery on and off the field.  As one of the most successful wide receivers in Alabama football history, the Texans drafted Metchie […]

Chums Celebrates 40 Years With Limited-Edition Anniversary Collection

Sometimes age is more than just a number, which holds true as Chums enters its 40th year as a manufacturer of eyewear retainers and outdoor accessories for dry-land and water-based activities. Chums released a limited-edition capsule collection to celebrate this milestone, which precedes future new releases, including a revamped line of active bags and other […]

Nemo Introduces 100 Percent Recyclable Sleeping Bag 

Nemo created its first recyclable sleeping bag—the updated Forte men’s and women’s 20F/35F series. The sleeping bag is the first product in the brand’s Endless Promise series to represent its goal of reducing its emissions by half by 2030. The latest collection sees the brand taking “responsibility for the entire life cycle of each product,” […]

Hobie Eyewear To Showcase Surf Lifestyle Frames At SURFscape

Hobie Eyewear created five new sunglasses frames designed for the surf and beach lifestyle. It will showcase the sunglasses at this year’s SURFscape, running from April 29-30 in Huntington Beach, CA, put on by the Surf Industry Members Association. Hobie’s latest beach lifestyle frames include the Cove, Flats, Vista, Pendleton, and Loma. All offer 100 […]

Adidas Introduces Heatspawn Pack

Adidas released its Heatspawn Pack, the latest iteration of its boot range featuring new colorways across its key franchises. The Predator combines team orange and black, X Speedportal mixes solar gold, black and team orange and Copa blends team orange and off-white details.  Adidas’ Heatspawn Pack will be worn by Pedri, Jude Bellingham, Alessia Russo, Trinity […]

Igloo Adds Stainless Steel Drinkware To Collection

Igloo launched a nine-piece collection of stainless steel drinkware, including nine bottle and tumbler styles from 12 ounces to 80 ounces with leakproof interchangeable lids, temperature retention and “intuitive, user-friendly features.” Igloo tapped “into its seven-plus decades of experience crafting water jugs and coolers to design the collection to address consumer needs while replacing single-use […]

Outdoor Research Outlines Climate-Action Goals

Following an internal audit of Outdoor Research’s ESG structure and sustainability initiatives, the company outlined its goals to address climate change. It focused on curbing emissions using 100 percent renewable energy for its North American Operations. OR’s climate-action goals stem from work performed in 2022 to develop an inaugural Annual Impact Report, with its full […]

Nikwax Continues Journey In Plastics Reduction

Nikwax reported that its bottle caps come from 100 percent post-consumer recycled plastic, keeping the brand on target to have 90 percent of its plastic use from recycled plastic by the end of 2023. All of Nikwax’s product bottles and caps come from 100 percent PCR plastic and are recyclable. In 2020, Nikwax transitioned all […]

Bajío Sunglasses Expands S23 Collection With Eco-Conscious Frames

Bajío Sunglasses added Ozello sunglasses to its spring 2023 collection. Ozello frames are made from plant-based bio-resin that biodegrades quickly and is stronger and lighter than plastic frames. The frame is small fitting with extra wide sun-blocking temples. The temples feature keeper holes, vented rubber side shields, and two-way flex hinges for added comfort. Ozello comes in […]

Inov-8 Rocks Trail Running With Latest Entrees

Inov-8 reported upgrading its Roclite trail running shoe and added three running packs to its collection. The Roclite G 275 V2 is an evolution of the Roclite G 275 designed with to move over hard and soft trails. The upgrades to the midsole and upper deliver a locked-in fit, cushioning and longer-lasting durability.  The 275 has 6mm […]

La Sportiva North America Is Climate Neutral

La Sportiva North America reported it is officially Climate Neutral Certified achieving the Climate Neutral Certified standard by measuring its 2022 greenhouse gas emissions. The company is offsetting its footprint with eligible-verified credits. Climate Neutral Certified uses an independent certification program to confirm that a company has “effectively achieved net-zero carbon emissions across its entire […]